Thirdly Launches Free Pre-Release Version of "Profiit," a Management Support Platform for Generating Profit from Knowledge Work, Available on a First-Come, First-Served Basis

Thirdly Inc. (Headquarters: Minato-ku, Tokyo; Representative Director: Masahiro Wada; hereinafter "Thirdly"), a subsidiary of Change Holdings Inc. (Headquarters: Minato-ku, Tokyo; hereinafter "Change HD"), today began offering a free pre-release version of "Profiit," a management support platform that enhances corporate productivity and profitability through the visualization of knowledge work, on a first-come, first-served basis. Concurrently, the service website was launched today. Under the vision of "CHANGE productivity," Change HD is committed to improving Japan's productivity through digital talent development and business process innovation, and Thirdly's provision of "Profiit" is part of this initiative.

This service has already been adopted by five IT and service companies, which are currently conducting preliminary verification of the service.

Thirdly advocates a new management model called "Work Profit Design," which systematizes the structure where profit is generated from human work. Profiit was developed as the sole platform for companies to implement this WPD.

Why is the value generated by people not visualized?

Corporate profits are generated from human work. Intellectual labor (knowledge work), in particular, is a core area for corporate value creation, encompassing planning, development, sales, marketing, and corporate functions, and is also the largest cost for companies.

However, this most crucial area often remains unvisualized in many companies, with the value of work being neglected. Information such as who is doing what, for what purpose, at what cost, and what kind of value is being generated, largely remains a black box.

As a result, the following problems routinely occur in corporate settings:

Who is doing what is unclear As organizations grow, management loses sight of on-site operations, making it difficult to grasp the true cost.

Effectiveness of employee training cannot be measured Despite investing in training and human resource development, there is no data to show how it is utilized in operations and how it contributes to productivity and profit.

Effectiveness of measures and tool introductions is unknown Even when implementing work style reforms, introducing new SaaS or AI, or conducting business improvement projects, there is no evidence to evaluate what has changed before and after.

Employee well-being improvement becomes routine Even after conducting engagement surveys, improvement measures often end up as abstract responses like "increase 1-on-1s" or "manager training," failing to address the root causes.

Management, managers, and on-site staff cannot discuss based on the same facts Because management discusses work in terms of "money," managers in terms of "time," and on-site staff in terms of "tasks," conversations go nowhere without a common language.

These may seem like separate issues, but they share a single root: the unvisualized value of work—and the fact that personnel expenses, the largest cost for companies, are not transparently allocated to specific values. This is the fundamental cause of management challenges such as "being busy but not retaining profits" and "measures not accumulating effects."

Work Profit Design – Designing profit from human work

Work Profit Design is a management model that treats human work as data and continuously designs and improves the structure that generates profit.

In manufacturing, it is commonplace to measure who produced what, at what cost and quality, and the PDCA cycle is continuously applied to improve productivity. In contrast, in the world of knowledge work, the human work that is the source of value cannot be objectively acquired as data, and most companies cannot even reach the starting line for improvement. WPD is a management model designed to change this situation.

The core of achieving this is the work data uniquely developed by Thirdly. By acquiring "work value" such as "what, for what purpose, what should be done, and what value is being generated" in a unique graph structure, it visualizes the "relationship between human work and profit" that could never be seen with financial data alone. This connects the three languages of "money" seen by management, "time" seen by managers, and "tasks" seen by on-site staff for the first time with a single set of data.

This allows the focus of improvement to be shifted from "people" to "organizational mechanisms." In many knowledge work settings, individual performance tends to be viewed as a problem of individual ability or motivation, and improvement has focused on "changing people." However, WPD takes an approach that visualizes the very structure that produces human behavior and changes organizational mechanisms. By changing work, profit is continuously generated.