Onwords, an Inbound Marketing Company for Visitors to Japan, to Host a Webinar Featuring Representatives from Three Industry-Leading Companies Discussing 'True Inbound Customer Insights Behind Consumption Behavior'

Onwords Inc. (Headquarters: Minato-ku, Tokyo; Representative Director: Go Narisawa; hereinafter "Onwords"), a subsidiary of Change Holdings Inc. (Headquarters: Minato-ku, Tokyo; Representative Director and Executive Officer President: Daishi Fukudome; hereinafter "Change HD"), and WAmazing Inc. (Representative Director: Fumiko Kato; Headquarters: Tokyo; hereinafter WAmazing), in co-sponsorship with MATCHA Inc. and Asian Bridge Inc., will host an online seminar titled "How to Design the Customer Journey for Inbound Visitors. Three Representatives Discuss True Inbound Customer Insights Behind Consumption Behavior, from Pre-Trip to In-Trip to Post-Return Purchases" on Thursday, April 16, 2026, from 13:00 to 14:30, for businesses interested in attracting inbound tourists.

In this seminar, three representatives leading the media, e-commerce, and platform sectors will speak. Addressing the challenge of "fragmented customer journeys" across the entire inbound market, they will first approach the overall strategy by asking, "Which market (country) should we target now amidst major market trends?" Following this, they will focus on the Taiwanese market, a leading country for repeat visitors. While unraveling the true insights (deep psychology) behind consumption behavior, they will thoroughly discuss field-oriented marketing flows that connect awareness to purchase.

■ Seminar Highlights

1. A session that progressively unravels insights from major market trends to "which market to target now" and the real insights of the target audience.

2. Concrete measures for "seamless flow design" that does not fragment awareness, booking, purchase, and repeat visits.

3. A real, unscripted panel discussion by three industry-leading executives.

■ Agenda for the Day

1. Opening and Company Introductions

   Brief introductions to the solutions offered by MATCHA, Asian Bridge, and WAmazing/Onwords.

2. Panel Discussion by Top Leaders

   Starting with overall inbound market trends, the discussion will focus on "why target this market (Taiwan) now?" delving into the background of target selection. From there, it will explore real consumption behaviors and the latest trends in the Taiwanese market, progressively moving towards concrete action plans for "what to do from tomorrow."

3. Q&A Session

   Ample time will be provided to answer questions from participants.

■ Event Overview

• Date and Time: Thursday, April 16, 2026, 13:00〜14:30

• Format: Online (Zoom Webinar)

• Participation Fee: Free (Pre-registration required)

• How to Apply: Please apply via this form.

■ Speakers

• Yu Aoki, President and CEO, MATCHA Inc.

  Graduated from Meiji University, School of Global Japanese Studies. Launched "MATCHA," a tourism web media for foreign visitors to Japan, in February 2014. Currently accessed from over 180 countries worldwide in 10 languages, it collaborates with various companies, prefectures, and local governments to disseminate information overseas. Also serves as a Cool Japan Regional Producer for the Cabinet Office.

• Kanae Sakane, CEO and Founder, Asian Bridge Inc.

  After working at Recruit Co., Ltd., founded Asian Bridge Inc. in 2010. Based in Taiwan and Thailand, she supports the overseas expansion of high-quality Japanese products. She proposes the most optimal development through multi-channel distribution, including not only e-commerce but also physical stores, and provides end-to-end support. Currently, she lives between Taiwan and Japan, leading operations on the front lines of the Asian market.

• Fumiko Kato, Representative Director, WAmazing Inc. / Vice President, Onwords Inc.

  *In this seminar, Ms. Kato will speak from the perspectives of both WAmazing and Onwords.

  Graduated from Keio University, joined Recruit Co., Ltd. in 1998. Was involved in the launch of "jalan.net." Founded WAmazing in 2016. Develops tourism platforms for visitors to Japan from Taiwan and Hong Kong, offering SIM cards, duty-free e-commerce, activity bookings, and more. Since 2025, she has also served as Vice President of Onwords, providing data-driven inbound support.

【About Onwords Inc.】 (https://www.onwords.co.jp/ )

Onwords supports local governments and companies in attracting inbound tourists to Japan. Based on its regional tourism DX business and inbound marketing partner business, it provides one-stop support from strategic planning to implementation of measures such as research, information dissemination, advertising operations, and SNS management. With the mission of "Making Japan more enjoyable," it leverages the network of the Change Holdings Group to realize regional revitalization through tourism.

【About Change Holdings Inc.】 (https://www.changeholdings.co.jp/ )

Change Holdings is committed to the mission of "Change People, Change Business, Change Japan" and the vision of "CHANGE Productivity." It promotes and expands two core businesses: the NEW-IT Transformation business, which supports the development of digital talent and the innovation and digitalization of business processes, and the Public Tech business, which aims to promote regional revitalization through DX.