Onwords, a leader in inbound marketing for Japan, to host a webinar with representatives from three industry-leading companies discussing "True Inbound Visitor Insights Behind Consumer Behavior"

Onwords Inc. (Headquarters: Minato-ku, Tokyo; Representative Director and Executive President: Hiroshi Narisawa), a subsidiary of Change Holdings Inc. (Headquarters: Minato-ku, Tokyo; Representative Director and Executive President: Daishi Fukudome; hereinafter "Change HD"), and WAmazing Inc. (Representative Director: Fumiko Kato; Headquarters: Tokyo; hereinafter WAmazing), in co-sponsorship with MATCHA Inc. and Asian Bridge Inc., will host an online seminar titled "How to Design the Inbound Customer Journey: From Pre-Trip to During-Trip to Post-Return Purchase – Three Representatives Discuss True Inbound Visitor Insights Behind Consumer Behavior." This seminar is aimed at businesses interested in attracting inbound visitors and will be held on Thursday, April 16, 2026, from 13:00 to 14:30.

In this seminar, three representatives leading the media, e-commerce, and platform sectors will take the stage. Addressing the challenge of "fragmentation of the customer journey" across the entire inbound market, they will first approach the topic from a holistic strategy: "Which market (country) should we target now amidst major market trends?" Following this, they will focus on the Taiwanese market, a leader in repeat visitors. While unraveling the true insights (deep psychology) behind consumer behavior, they will thoroughly discuss field-oriented marketing flows that connect awareness to purchase.

**■ Seminar Highlights**

1. A session that progressively uncovers "which market to target now" from major market trends, leading to real insights into the target audience.
2. Concrete measures for "seamless journey design" that does not fragment awareness, booking, purchase, and repeat visits.
3. A real, unscripted panel discussion by three industry-leading executives.

**■ Agenda for the Day**

1. Opening and Company Introductions
Brief introductions to the solutions offered by MATCHA, Asian Bridge, and WAmazing/Onwords.
2. Panel Discussion by Top Leaders
Starting with overall trends in the inbound market, the discussion will focus on the background of target selection, specifically "Why target the Taiwanese market now?" From there, it will delve into the real consumer behavior and latest trends in the Taiwanese market, leading to a free-form discussion that progressively develops into concrete action plans for "what to do from tomorrow."
3. Q&A Session
Ample time will be allocated to answer questions from participants.

**■ Event Overview**

* Date and Time: Thursday, April 16, 2026, 13:00-14:30
* Format: Online (Zoom Webinar)
* Participation Fee: Free (Pre-registration required)
* Application Method: https://www.onwords.co.jp/news/webinar-260416-inbound-journey/?utm_source=prtimes&utm_medium=referral&u