*Images are for illustrative purposes only*Images are for illustrative purposes only
I. Product Launch Overview
Daiwa Co., Ltd., based in Tatsuno City, Hyogo Prefecture, will launch a new oral care chew for dogs called "Long-Lasting Spiral Gum," available exclusively through Daiwa's official online shop starting July 2026.
II. Product Concept
Health through chewing
The more you chew,
The longer the precious moments become
"Long-Lasting Spiral Gum" is an innovative oral care chew designed to maximize plaque removal through extended chewing, making it ideal for preventing periodontal disease.
We aim to provide you with more of those irreplaceable moments—watching your dog happily chewing, allowing you to savor that special bonding time a little longer, a little more slowly.
*Image is for illustrative purposes*
III. Three Key Features of Long-Lasting Spiral Gum
1. Spiral Design for Extended Chewing
A unique shape engineered to match dogs' oral structure, significantly prolonging chewing time compared to conventional chews, enhancing plaque removal effectiveness.
2. Just-Right Chewy Texture
With a carefully balanced 'soft and chewy' texture—not too hard—this gum is safe and enjoyable for dogs of all ages.
3. Dual Oral Care Benefits
In addition to plaque removal through prolonged chewing, the gum contains veterinarian-recommended "Ovopron," helping to prevent bad breath.
*"Ovopron®" is a registered trademark of Pharma Foods Co., Ltd.
IV. Background of New Product Development
Dog dental chews are becoming increasingly popular as a convenient daily dental care solution. Beyond basic oral hygiene, giving a chew has also become a meaningful bonding opportunity between dogs and their owners.
Despite the wide variety of chews available, what do pet owners really want?
Through independent research, Daiwa identified the following common concerns:
・Too soft—eaten too quickly!
・Too hard—my dog can't chew it!
As a result, many owners reported not feeling any real benefit in terms of plaque removal or bad breath prevention.
Daiwa set out to address these conflicting needs—creating a chew that is both "soft and chewy" yet "long-lasting"—and after extensive development, has successfully launched this innovative product.
The secret to long-lasting chewability? The answer lies in the shape of a dog's mouth!
To solve these customer concerns, Daiwa spent nearly two years perfecting the ideal "chewy texture." Through repeated trials and real-dog testing, we overcame the challenge of combining "soft, chewy texture" with "long chewing time," ultimately creating a gum that dogs can enjoy safely.
For more details, visit here (Long-Lasting Spiral Gum Brand Site)
VI. Product Details
1. Packaging Image
*Image is for illustrative purposes*Image is for illustrative purposes
2. Product Image
*Image is for illustrative purposes*Image is for illustrative purposes
3. Product Specifications
Product Name
Long-Lasting Spiral Gum
Release Date
July 1, 2026
Sales Channel
Exclusively available at Daiwa Official Online Shop
https://daiwa-gum.jp/
Price
For Toy Dogs (up to 5kg): 1,760 JPY (incl. tax) / 18 pieces
For Small Dogs (5–10kg): 1,760 JPY (incl. tax) / 9 pieces
Ingredients
Pork skin, wheat flour, rice flour, wheat protein, salt, egg yolk powder (Ovopron), glycerin, antioxidant (Vitamin E, rosemary extract)
Nutritional Information
Per 100g
Crude protein: 20.0% or more
Crude fat: 0.5% or more
Crude fiber: 4.0% or less
Crude ash: 2.0% or less
Moisture: 25.0% or less
Energy: approx. 289 kcal
Manufacturer
Daiwa Co., Ltd.
Country of Origin
Japan
Brand Website
https://corp.daiwa-gum.jp/long-lasting-gum
V. Company Overview
Company Name
Daiwa Co., Ltd.
Address
308 Matsubara, Ibomachi, Tatsuno City, Hyogo 679-4142
TEL
0791-67-2020
info@pf-daiwa.co.jp
Corporate Website
https://corp.daiwa-gum.jp/
Official Online Shop
https://daiwa-gum.jp/
Inquiries
Daiwa Co., Ltd. Web Business Division
FACT BOX
- Source: PR TIMES
- Category: 商品発売