First Tokyo Location for 'Kure Reimen'! Proposal for 'Chilled Noodle Feature'

[Overview]

"Kure Reimen Gomon," operated by Daikure Shoji Co., Ltd., a member of the Daikure Group, is the first specialty store in Tokyo to offer 'Kure Reimen,' a local chilled noodle dish originating from Kure City, Hiroshima Prefecture.

With the opening in Jimbocho, Tokyo, we aim to increase the recognition of 'Kure Reimen' as a local gourmet food, alongside Morioka Reimen, through media exposure.

We kindly request that you consider featuring 'Kure Reimen' in your upcoming special features on topics such as 'cold dishes,' 'chilled noodles,' and 'local gourmet foods' for the summer season.

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Kure Reimen

[What is Kure Reimen?]

Kure Reimen is a local chilled noodle dish originating from Kure City, Hiroshima Prefecture.

It is widely popular among Kure citizens as a beloved local flavor that has been cherished for many years.

Although called 'Reimen' (chilled noodles), it differs from typical Reimen and is more akin to 'Hiyashi Chuka' (Japanese cold ramen).

Compared to standard 'Hiyashi Chuka,' it features the following characteristics:

◆ Thick, Flat Noodles

It uses flat noodles, which are considered unusual for Hiyashi Chuka.

The distinctive texture allows the noodles to easily absorb the soup, and they are served flat to ensure the soup's flavor is thoroughly infused into the noodles.

◆ Soup

A sweet and spicy soup with a distinct flavor of sesame oil and chili peppers, unique to Kure Reimen.

Designed to be easy to eat even when appetite is low during the summer.

◆ Toppings & Flavor Variations

Standard toppings include char siu (roast pork), shrimp, boiled egg, and cucumber. A version with wontons is also common.

A unique way of enjoying it is by adding 'su-karashi' (vinegared mustard) from the table to change the flavor.

◆ Served Year-Round

This was developed in response to customer requests to eat it even in winter.

Kure Reimen is served throughout the year, not just as a summer-only chilled noodle dish.

◆ Low National Recognition, High Potential for Media Exposure

Compared to Morioka Reimen and Yamagata Hiyashi Ramen, its national recognition is still low.

There is a high potential for brand establishment through media exposure.

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[Why Tokyo Now?]

While Kure Reimen is widely known among Kure citizens, its national recognition does not match that of Morioka Reimen.

Media exposure through TV programs and magazines played a significant role in making Morioka Reimen and Yamagata Hiyashi Ramen known nationwide.

Similarly, Kure Reimen aims to establish itself as a brand through increased recognition via the power of media, and is launching a full-scale promotion with its Tokyo debut as an opportunity.

The perspective of 'local chilled noodles' is a theme that many media outlets focus on for summer seasonal features.

We would be grateful if your publication would consider covering Kure Reimen in features such as 'National Local Chilled Noodle Projects' or 'Exploring Local Chilled Noodles Alongside Morioka Reimen and Yamagata Hiyashi Ramen.'

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[Store Information]

Store Name: Kure Reimen Gomon (くれ冷麺 ごもん)

Address: 1-3-6 Kanda Sarugaku-cho, Chiyoda-ku, Tokyo, Mori Building 101

Business Hours:

Monday, Tuesday, Wednesday

11:00 - 14:30

Thursday, Friday, Saturday

11:00 - 14:30

17:30 - 20:30

Target Audience: Office workers and students looking for lunch

Features: Leveraging its location in Jimbocho, a district popular with business people and students, the store promotes itself as a quick and time-efficient menu option for lunch. During evening hours, it offers side dishes that pair well with alcoholic beverages, positioning Kure Reimen as a 'finishing dish' after drinks, aiming to attract evening customers.

Gomon Exterior

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[Example Media Planning Proposals]

We are considering participation in the following types of projects for this release:

TV Programs

"Summer Features on Morning Information Programs," "Gourmet Projects"

"Tour of National Local Chilled Noodles" (Comparative project with Morioka Reimen, Yamagata Hiyashi Ramen, Beppu Reimen)

"The Season of Chilled Noodles," etc.

Newspapers and Magazines

"Local Chilled Noodle Feature" in gourmet magazines.

"Gourmet Dishes Originating from Hiroshima" feature in regional sections.

WEB Media

"Summer Chilled Noodle Projects" in food blogs and gourmet websites.

Please feel free to contact us at the contact information below for interview requests or project consultations.

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[Operating Company Information]

Daikure Shoji Co., Ltd.

Established: July 2024

Business Activities: Manufacturing and sales of construction and civil engineering related products, Food business (operation of Kure Reimen brand)

Head Office Location: 1-24 Tsukiji-cho, Kure City, Hiroshima Prefecture

Official Website: https://trading.daikure.co.jp/

Official EC Site: https://kurereimen.com/

Tabelog: https://tabelog.com/tokyo/A1310/A131003/13314205/

Instagram: https://www.instagram.com/kurereimenngomonn/