Mag2 and Tateoki Launch PoC to Display 'Mag2 Award 2025' Newsletters in Bookshelf UI
Mag2 Inc. and Tateoki Inc. have initiated a PoC collaboration to showcase the winning newsletters of the 'Mag2 Award 2025' using Tateoki's 'spine + horizontal scroll' bookshelf UI. This moves away from traditional vertical lists to offer users an intuitive, bookshelf-browsing experience.
📋 Article Processing Timeline
- 📰 Published: May 19, 2026 at 19:00
- 🔍 Collected: May 19, 2026 at 10:31
- 🤖 AI Analyzed: May 19, 2026 at 11:33 (1h 1m after Collected)
Mag2 Inc. (hereafter Mag2) and Tateoki Inc. (hereafter Tateoki) have launched a Proof of Concept (PoC) collaboration to display the winning newsletters of the "Mag2 Award 2025," announced by Mag2, using the "spine + horizontal scroll" UI provided by Tateoki.
The "Mag2 Award" is an initiative that announces top newsletters published on the email newsletter distribution service "Mag2!" in a ranking format, selected through recommendations from readers and publishers. In 2025, newsletters from diverse genres such as politics and economics, business, asset management, education, specialized information, and entertainment have been selected.
In this PoC collaboration, the winning newsletters of the "Mag2 Award 2025" are displayed using Tateoki's unique bookshelf-style UI, replacing the traditional vertical list. Users can browse newsletters selected for the Grand Prize, Rookie of the Year Award, and various category awards through horizontal scrolling, as if looking at book spines lined up on a shelf, allowing them to intuitively search for newsletters of interest.
Integration Page: https://www.tateoki.com/mag2-year2025
An integration page displaying the winning newsletters of the "Mag2 Award 2025" in a spine UI.
From a "Reading Ranking" to a "Browsing and Selecting Ranking"
As digital content continues to multiply, it is becoming increasingly important for users to encounter information and creators that suit them. On the other hand, simply displaying a large amount of content as a text list places a heavy burden on users to read and compare each one, sometimes causing attractive content to be buried.
For many years, Mag2 has supported the publication and distribution of email newsletters as continuous content, creating connections between diverse experts, authors, creators, and readers. In this PoC, Tateoki's spine-style UI is utilized as a new display method to make the value of these newsletters easier to discover and select.
Tateoki's UI features the ability to organize and display a large amount of information within a limited screen by arranging content like the spines of books on a shelf. Furthermore, horizontal scrolling allows users to continuously browse winning newsletters as if looking over a shelf, making it easier to discover interesting newsletters from the arrangement of genres and titles.
Verifying New Ways to Encounter Newsletters
An email newsletter is content whose value accumulates through the publisher's expertise, perspective, and continuous transmission. By visually grasping not only the individual title but also which genre it belongs to and what kind of winning newsletters it is displayed alongside, users can more intuitively understand the characteristics and positioning of the newsletter.
On this integration page, the winning newsletters of the "Mag2 Award 2025" are organized as shelves for each category, providing an experience where users can search for newsletters as if looking at a bookshelf. The goal is to allow users to not only read the ranking from top to bottom but also follow interesting shelves horizontally and encounter unexpected newsletters.
Mag2 Comment
At Mag2!, we have connected publishers and readers through email newsletters of various genres for many years. The "Mag2 Award" is an important opportunity to let readers know about the newsletters that garnered attention that year.
This time, by utilizing Tateoki's spine-style UI, we are challenging a new presentation that allows users to find winning newsletters more intuitively and enjoyably. We hope this leads to an experience where users can discover the appeal of newsletters not just by reading them as a ranking, but by looking at them like a bookshelf.
Tateoki Comment
In an era overflowing with information, even good content cannot deliver its value if users cannot find it. By arranging digital content as "spines," Tateoki aims to provide an experience where users can survey a massive amount of information and intuitively choose what interests them.
We are extremely pleased to be able to express the "Mag2 Award 2025" by Mag2, a company that has supported newsletter culture for many years, with Tateoki's bookshelf-style UI. We believe that newsletters, which continuously accumulate value, are highly compatible with a UI that allows for organization and discovery like a bookshelf.
Through this PoC, we will continue to verify new ways of presenting rankings and winning content, as well as new ways for readers to encounter content.
Integration Page
"Mag2 Award 2025" Integration Page: https://www.tateoki.com/mag2-year2025
About the "Mag2 Award 2025"
The "Mag2 Award 2025" is an initiative that announces top newsletters published on the email newsletter distribution service "Mag2!" in a ranking format, selected through recommendations from readers and publishers. Through the Grand Prize, Rookie of the Year Award, and various category awards, it represents 2025
The "Mag2 Award" is an initiative that announces top newsletters published on the email newsletter distribution service "Mag2!" in a ranking format, selected through recommendations from readers and publishers. In 2025, newsletters from diverse genres such as politics and economics, business, asset management, education, specialized information, and entertainment have been selected.
In this PoC collaboration, the winning newsletters of the "Mag2 Award 2025" are displayed using Tateoki's unique bookshelf-style UI, replacing the traditional vertical list. Users can browse newsletters selected for the Grand Prize, Rookie of the Year Award, and various category awards through horizontal scrolling, as if looking at book spines lined up on a shelf, allowing them to intuitively search for newsletters of interest.
Integration Page: https://www.tateoki.com/mag2-year2025
An integration page displaying the winning newsletters of the "Mag2 Award 2025" in a spine UI.
From a "Reading Ranking" to a "Browsing and Selecting Ranking"
As digital content continues to multiply, it is becoming increasingly important for users to encounter information and creators that suit them. On the other hand, simply displaying a large amount of content as a text list places a heavy burden on users to read and compare each one, sometimes causing attractive content to be buried.
For many years, Mag2 has supported the publication and distribution of email newsletters as continuous content, creating connections between diverse experts, authors, creators, and readers. In this PoC, Tateoki's spine-style UI is utilized as a new display method to make the value of these newsletters easier to discover and select.
Tateoki's UI features the ability to organize and display a large amount of information within a limited screen by arranging content like the spines of books on a shelf. Furthermore, horizontal scrolling allows users to continuously browse winning newsletters as if looking over a shelf, making it easier to discover interesting newsletters from the arrangement of genres and titles.
Verifying New Ways to Encounter Newsletters
An email newsletter is content whose value accumulates through the publisher's expertise, perspective, and continuous transmission. By visually grasping not only the individual title but also which genre it belongs to and what kind of winning newsletters it is displayed alongside, users can more intuitively understand the characteristics and positioning of the newsletter.
On this integration page, the winning newsletters of the "Mag2 Award 2025" are organized as shelves for each category, providing an experience where users can search for newsletters as if looking at a bookshelf. The goal is to allow users to not only read the ranking from top to bottom but also follow interesting shelves horizontally and encounter unexpected newsletters.
Mag2 Comment
At Mag2!, we have connected publishers and readers through email newsletters of various genres for many years. The "Mag2 Award" is an important opportunity to let readers know about the newsletters that garnered attention that year.
This time, by utilizing Tateoki's spine-style UI, we are challenging a new presentation that allows users to find winning newsletters more intuitively and enjoyably. We hope this leads to an experience where users can discover the appeal of newsletters not just by reading them as a ranking, but by looking at them like a bookshelf.
Tateoki Comment
In an era overflowing with information, even good content cannot deliver its value if users cannot find it. By arranging digital content as "spines," Tateoki aims to provide an experience where users can survey a massive amount of information and intuitively choose what interests them.
We are extremely pleased to be able to express the "Mag2 Award 2025" by Mag2, a company that has supported newsletter culture for many years, with Tateoki's bookshelf-style UI. We believe that newsletters, which continuously accumulate value, are highly compatible with a UI that allows for organization and discovery like a bookshelf.
Through this PoC, we will continue to verify new ways of presenting rankings and winning content, as well as new ways for readers to encounter content.
Integration Page
"Mag2 Award 2025" Integration Page: https://www.tateoki.com/mag2-year2025
About the "Mag2 Award 2025"
The "Mag2 Award 2025" is an initiative that announces top newsletters published on the email newsletter distribution service "Mag2!" in a ranking format, selected through recommendations from readers and publishers. Through the Grand Prize, Rookie of the Year Award, and various category awards, it represents 2025
FAQ
What is the purpose of the partnership between Mag2 and Tateoki?
To verify a new user experience where winning newsletters of the 'Mag2 Award 2025' are displayed in a bookshelf UI, allowing intuitive content discovery.
What are the advantages of Tateoki's UI?
It arranges content like book spines with horizontal scrolling, offering high visibility and fostering serendipitous discoveries.
Where can I view this integration page?
You can browse the list of winning newsletters at https://www.tateoki.com/mag2-year2025.