'What middle-aged men fear is not aging, but the man next door': Findings from a 393-person survey on who men really compare themselves to. Father's Day Gift Campaign starts June 10.
Key facts
- 'What middle-aged men fear is not aging, but the man next door': Findings from a 393-person survey on who men really compare themselves to. Father's Day Gift Campaign starts June 10.
- Takamitsu Corporation, a pharmaceutical company, released results from a survey on men's skincare awareness. The survey indicates that men often associate the term 'ojisan' (middle-aged man) with themselves and recognize that skin condition directly affects 'cleanliness' and perceived age. In conjunction with the '#Ike-Oji Makeover Project' social media campaign, the company is launching a Father's Day promotion.
- Source: PR Times
- Date: June 9, 2026
Direct answer
Takamitsu Corporation, a pharmaceutical company, released results from a survey on men's skincare awareness. The survey indicates that men often associate the term 'ojisan' (middle-aged man) with themselves and recognize that skin condition directly affects 'cleanliness' and perceived age. In conjunction with the '#Ike-Oji Makeover Project' social media campaign, the company is launching a Father's Day promotion.
- Citation
- 'What middle-aged men fear is not aging, but the man next door': Findings from a 393-person survey on who men really compare themselves to. Father's Day Gift Campaign starts June 10. (June 9, 2026), PR Times
- Source
- PR Times
- Date
- June 9, 2026
Takamitsu Corporation, a pharmaceutical company, released results from a survey on men's skincare awareness. The survey indicates that men often associate the term 'ojisan' (middle-aged man) with themselves and recognize that skin condition directly affects 'cleanliness' and perceived age. In conjunction with the '#Ike-Oji Makeover Project' social media campaign, the company is launching a Father's Day promotion.
📋 Article Processing Timeline
- 📰 Published: June 9, 2026 at 19:30
- 🔍 Collected: June 9, 2026 at 10:51
- 🤖 AI Analyzed: June 9, 2026 at 10:56 (5 min after Collected)
- The most common association for 'ojisan' (middle-aged man) was 'men seen in the city' (41.2%).
- 44.1% of male respondents identified themselves when hearing the term.
- 63.4% feel that men with unkempt skin 'look aged.'
- Takamitsu Corporation released the '#Ike-Oji (Cool Middle-Aged Man) Makeover Project' findings.
- Father's Day Gift Campaign is being held simultaneously.
■ Background
Takamitsu Corporation (President: Seiya Takaoka), a pharmaceutical manufacturer headquartered in Nagoya, Aichi, conducted the '#Ike-Oji Makeover Project' survey regarding men's skincare awareness and impressions, gathering 393 responses. The results revealed that 'men seen in the city' (41.2%) were the most common association, indicating that men are more conscious of those they encounter in daily life than colleagues. Additionally, 44.1% of male respondents (n=204) associated the term with 'themselves,' highlighting that they view it as a personal issue.
■ Key Findings
1. Associations for 'ojisan': 1st: Men seen in the city (41.2%); 2nd: Father/father-in-law (30.0%); 3rd: Workplace male (28.8%); 4th: Self (22.9%). Among male respondents, 44.1% cited themselves.
2. Skin Concerns: Sagging/loss of firmness (49.1%), spots (46.1%), and enlarged/darkened pores (45.5%) were the top concerns, with many men reporting multiple simultaneous issues.
3. Impressions based on skin condition: 63.4% feel that men with unkempt skin 'look aged.' Conversely, men with well-maintained skin received high ratings for 'cleanliness' (71.5%) and 'looking youthful' (63.1%).
■ Takamitsu's Analysis
The survey highlights that 'what men fear is not aging, but the man next door.' There is no need to compete with younger generations; rather, being conscious of the skin condition of peers in daily life leads to a sense of cleanliness and a positive impression.
FAQ
What were the respondents and the number of responses for the '#Ikeoji Renovation Plan' survey?
The survey, conducted online from May 27 to June 2, 2026, received a total of 393 responses (51.9% male, 46.1% female).
What is the most common association that men have with the term 'uncle'?
The survey results showed that 'men seen on the street' were the top association at 41.2%. Additionally, 44.1% of male respondents chose 'myself'.
What is the most common impression that skin condition has on others?
63.4% of respondents said that men with poor skin condition appear older. Conversely, 71.5% said that men with good skin condition appear clean, and 63.1% said they look younger.
What is the background of the company that conducted the survey?
The survey was conducted by Takamitsu Pharmaceutical Co., Ltd., a pharmaceutical company headquartered in Nagoya, Aichi Prefecture, as part of their male skincare market expansion and the SNS campaign '#Ikeoji Renovation Plan'.
What male awareness was revealed by the survey?
The survey revealed that many men are more aware of the impressions of men of the same generation around them rather than competing with younger people, and they realize that skin condition affects how they are evaluated (cleanliness and youthfulness).