Turning Weeks of Verification and Development into One Week with AI and Development Expertise. Launch of Prototype Production Service "Penguin Studio Prototypes"
TimeLab Inc. has launched 'Penguin Studio Prototypes,' a service that visualizes ideas into working prototypes in just one week. It drastically cuts the time and cost of traditional PoC processes.
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- 📰 Published: April 23, 2026 at 20:00
- 🔍 Collected: April 23, 2026 at 11:31
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TimeLab Inc. (Headquarters: Osaka City, Osaka Prefecture, Representative Director and CEO: Yusuke Hozumi, hereinafter "TimeLab") has launched "Penguin Studio Prototypes," a new service from its software development studio "Penguin Studio" that visualizes idea-stage concepts as working prototypes in just one week.
This service realizes PoC (Proof of Concept) and prototyping—which traditionally took months and millions of yen—in a short period and at low cost. It simultaneously solves the challenges of verification costs and decision-making speed in product development.
■ "Penguin Studio Prototypes" URL: https://prototypes.timelab.jp/
"Penguin Studio Prototypes" Service Overview
This is a service that delivers ideas and requirements in the initial concept stage as a "tangible, working prototype" within one week.
Three Features
1. Delivery of a "Working Prototype" in 1 Week
We build and deliver a prototype you can actually touch and experience in one week. Using the design-driven development approach valued by "Penguin Studio," we translate ambiguous concepts into tangible forms. By ensuring all stakeholders share the same vision, we prevent misalignments and accelerate decision-making.
2. Product Architecture by Senior Talent
Members with track records at top-tier product development environments in Japan design the structure with actual product development in mind. We provide architecture that anticipates the quality required to transition into actual product development—something that cannot be replicated merely by AI generation.
3. Overwhelming Speed and Cost Efficiency
Compared to the traditional months and millions of yen, this service is available from 1 week and 200,000 yen. It significantly shortens the lead time until verification and minimizes risks in case of failure.
Prototype Case Studies
We can create diverse prototypes, unrestricted by industry or domain, from BtoB to BtoC.
(1) Life Supporter CRM
A prototype of a customer management tool for insurance agency sales reps. AI presents "customers to contact next" with priorities, implementing an experience that replicates veteran intuition through a tool, completed in one week.
(2) CareRoute
A prototype of a visit management app for care managers. It color-codes visited and unvisited locations on a map, and AI automatically generates draft monthly schedules and text for visit records.
(3) GestureBeat
An interactive music experience prototype where music plays simply by moving hands in front of a camera. No instruments or knowledge are required; the body becomes the controller. Won "Honorable Mentions" at the official global Figma hackathon.
Beyond prototype production, "Penguin Studio Prototypes" offers comprehensive support for new business and product development, including assistance in transitioning to full product development, technology selection, development strategy design, and team building support.
Background and Challenges
In new business and product development, the "slowness of verification and heavy cost" have long been pointed out as structural issues. The traditional process—creating a proposal, getting approval, drafting requirement definitions, and progressing step-by-step to design and development—takes time before any verification. In many cases, by the time a need to pivot is recognized, a significant amount of time and money has already been spent.
Furthermore, only a limited number of companies are achieving sufficient results in their DX initiatives. According to a PwC survey, only about 12% of companies are achieving the expected results from DX (*1). This situation suggests that the current state of verification processes is a major bottleneck.
In recent years, the evolution of AI technology has made it easier to shape a product in a short period. However, there remains a vast difference between a prototype that merely "looks like it works" and a product built with an architecture anticipating stability, scalability, and operations. Having engineers who understand the essence of product development leverage AI for design and development is now...
This service realizes PoC (Proof of Concept) and prototyping—which traditionally took months and millions of yen—in a short period and at low cost. It simultaneously solves the challenges of verification costs and decision-making speed in product development.
■ "Penguin Studio Prototypes" URL: https://prototypes.timelab.jp/
"Penguin Studio Prototypes" Service Overview
This is a service that delivers ideas and requirements in the initial concept stage as a "tangible, working prototype" within one week.
Three Features
1. Delivery of a "Working Prototype" in 1 Week
We build and deliver a prototype you can actually touch and experience in one week. Using the design-driven development approach valued by "Penguin Studio," we translate ambiguous concepts into tangible forms. By ensuring all stakeholders share the same vision, we prevent misalignments and accelerate decision-making.
2. Product Architecture by Senior Talent
Members with track records at top-tier product development environments in Japan design the structure with actual product development in mind. We provide architecture that anticipates the quality required to transition into actual product development—something that cannot be replicated merely by AI generation.
3. Overwhelming Speed and Cost Efficiency
Compared to the traditional months and millions of yen, this service is available from 1 week and 200,000 yen. It significantly shortens the lead time until verification and minimizes risks in case of failure.
Prototype Case Studies
We can create diverse prototypes, unrestricted by industry or domain, from BtoB to BtoC.
(1) Life Supporter CRM
A prototype of a customer management tool for insurance agency sales reps. AI presents "customers to contact next" with priorities, implementing an experience that replicates veteran intuition through a tool, completed in one week.
(2) CareRoute
A prototype of a visit management app for care managers. It color-codes visited and unvisited locations on a map, and AI automatically generates draft monthly schedules and text for visit records.
(3) GestureBeat
An interactive music experience prototype where music plays simply by moving hands in front of a camera. No instruments or knowledge are required; the body becomes the controller. Won "Honorable Mentions" at the official global Figma hackathon.
Beyond prototype production, "Penguin Studio Prototypes" offers comprehensive support for new business and product development, including assistance in transitioning to full product development, technology selection, development strategy design, and team building support.
Background and Challenges
In new business and product development, the "slowness of verification and heavy cost" have long been pointed out as structural issues. The traditional process—creating a proposal, getting approval, drafting requirement definitions, and progressing step-by-step to design and development—takes time before any verification. In many cases, by the time a need to pivot is recognized, a significant amount of time and money has already been spent.
Furthermore, only a limited number of companies are achieving sufficient results in their DX initiatives. According to a PwC survey, only about 12% of companies are achieving the expected results from DX (*1). This situation suggests that the current state of verification processes is a major bottleneck.
In recent years, the evolution of AI technology has made it easier to shape a product in a short period. However, there remains a vast difference between a prototype that merely "looks like it works" and a product built with an architecture anticipating stability, scalability, and operations. Having engineers who understand the essence of product development leverage AI for design and development is now...