Photo Studio & Dress Salon 'Liria no Shiro' Launches Early Bird Booking for 2026 Graduation Hakama Rental Service

[June 4, 2026]

Soleado Co., Ltd. (HQ: Chiba City, Chiba Prefecture; Representative Director: Yuri Satomi), operator of the kids' dress brand 'LilimNena' and the photo studio & dress salon 'Liria no Shiro'—founded on the philosophy of 'creating a society where everyone can be the lead in their own life'—began accepting bookings and hosting try-on sessions for its '2026 Graduation Hakama Rental Service' for elementary through university students on May 9 and 10, 2025. Currently, bookings are open, with an early bird incentive offering a 3,000 yen discount for applications submitted by the end of June.

The recent try-on sessions were highly successful, drawing numerous parents and students seeking a unique graduation style that stands out, leading to a high volume of bookings shortly after opening.

In recent years, while low-cost, high-volume rental services have expanded in the elementary school graduation market, there is a growing need for 'special experiences' among those who prefer not to wear the same styles as others or who refuse to compromise on such an important milestone.

In response, the company provides 'graduation photo experiences that remain as lifelong memories' by combining unique, limited-quantity attire and coordinated styling with professional photography in its on-site studio.

■ 2026 Graduation Hakama Trends
For 2026, popular trends include nuance colors, pastel tones, vintage-inspired floral patterns, and white-themed monotone coordinates. The try-on sessions confirmed a high demand for soft and elegant aesthetics.

Rather than chasing trends, the company proposes styles focused on 'photographic beauty' and 'timeless appeal.' Many customers expressed interest in pastel coordinates for their photogenic quality, with many citing the company’s unique world-view—often seen on social media—as their primary reason for visiting.

For 2026, the company plans to focus on white outfits and soft, glamorous designs, with gold embroidery being a highlight for its ability to look stunning from a distance.

■ Feedback from Parents
Parents expressed sentiments such as: 'Seeing the quality of LilimNena’s kimono up close was breathtaking. I prioritized convenience for my older child's graduation, but I realize now that I shouldn't have compromised on such a sunny day. This experience taught me the importance of authentic attire.'
This reflects an increasing number of parents valuing 'memorable experiences' over mere 'price.'

■ Service Overview & Plans
◆ Pricing & Plans:
Hakama Set Rental & Photo Plan: 24,000 yen+ (Elementary/Junior High), 48,000 yen+ (High School/College/Vocational)
Graduation Day Prep: 11,000 yen (Rental customer special)
Hakama Fitting/Hair Styling only (Bring-your-own): 22,000 yen
* Rental sets include kimono, hakama, and all fitting accessories.
* Pre-shoot plans are available, which include free on-the-day preparation.

◆ Store Information:
Photo Studio & Dress Salon 'Liria no Shiro'
Address: 4-13-16 Matsunami, Chuo-ku, Chiba City, Chiba Prefecture
Hours: 9:00 - 18:00 (Closed Wednesdays)
Tel: 043-310-3336