Sora of Tokyo Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President & CEO: Yoshiro Ohira) announces the launch of new web-exclusive models of its handwoven 'Mercado Bag' under Letra, its global lifestyle brand. The new black collection will be available starting Friday, July 3, 2026, at 6:00 PM.
"Everyday elegance for adults who want to carry it daily." Featuring a versatile black color that complements any outfit and fits every occasion, the collection is offered in three sizes to suit diverse lifestyles.
Three Size Options for Every Occasion
This limited edition line includes three sizes, carefully designed to balance storage capacity and portability.
Maintaining the Mercado Bag’s signature durability, water resistance, and easy maintenance, the new designs are refined for seamless integration into daily life.
SHORT XS (Lightweight outings)
Perfect for carrying essentials with a compact, elegant silhouette.
Features a lace-like chain weave pattern as a design highlight.
[Storage Capacity]
Fits a long wallet, smartphone, and pouch—ideal for daily essentials.
[Key Point]
Perfect for lunch dates or walks when carrying minimal items. Combines lightness with sophistication.
SHORT S (A4-compatible, ideal for commuting)
A versatile size suitable for work, weekends, and everything in between.
The elongated shape pairs effortlessly with dresses or pants.
[Storage Capacity]
Neatly accommodates A4 documents, a compact umbrella, 500ml bottle, pouch, smartphone, and long wallet.
[Key Point]
Perfectly sized to rest on your lap during train rides. A stress-free choice for daily commutes.
SHORT XS LONG HANDLE [New Arrival] (Shoulder-carry style)
Responding to customer demand, this season’s new highlight features extended handles for comfortable shoulder carry—while retaining the compact size of the SHORT XS.
Timeless Color and Design: LINK
Letra’s Mercado Bags are meticulously handwoven by local artisans using durable plastic cords.
Highly durable and quick-drying, these bags are perfect for rainy days. Designed for daily use, they combine practicality with timeless beauty.
Don’t miss the limited-edition Mercado Bags, available exclusively via the official web shop.
[Sales Overview] These limited models will be available exclusively on the official web shop. *May also be available at select pop-up shops.
Launch Date & Time: July 3, 2026 (Fri), 6:00 PM
Pricing:
WEB SHOP Limited - LINK - LONG HANDLE SHORT S: ¥8,250 (incl. tax)
WEB SHOP Limited - LINK - LONG HANDLE SHORT XS: ¥7,150 (incl. tax)
WEB SHOP Limited - LINK - LONG HANDLE SHORT XS LONG HANDLE: ¥7,480 (incl. tax)
Sales URL: https://www.letratokyo.jp/p/search?tag=20260703
[Pop-Up Shop Schedule]
Kobe Hankyu
Kobe Hankyu Main Building
Dates: July 1 (Wed) – July 14 (Tue)
Location: 5F Patio Stage, Kobe Hankyu Main Building
Address: 8-1-8 Onokabe-dori, Chuo-ku, Kobe, 651-8511
Hours: 10:00 – 20:00
Kobe Hankyu HP: https://www.hankyu-dept.co.jp/kobe/index.html
Lachic
Lachic
Dates: 1F – July 1 (Wed) to July 6 (Mon); 5F – July 7 (Tue) to July 13 (Mon)
Location: 1F and 5F, Lachic
Address: 3-6-1 Sakae, Naka-ku, Nagoya, 460-0008
Hours: 11:00 – 21:00
Lachic HP: https://www.lachic.jp/nagoya.html
Sapporo Mitsukoshi
Sapporo Mitsukoshi Main Building
Dates: July 1 (Wed) – July 14 (Tue)
Location: 1F, Sapporo Mitsukoshi Main Building
Address: 3-8 Minami 1-jo Nishi, Chuo-ku, Sapporo, 060-0061
Hours: 10:00 – 19:00
Sapporo Mitsukoshi HP: https://www.mitsukoshi.mistore.jp/sapporo.html
Keio Department Store Shinjuku
Keio Department Store Shinjuku
Dates: July 2 (Thu) – July 15 (Wed)
Location: 1F, Keio Department Store Shinjuku
Address: 1-1-4 Nishi-Shinjuku, Shinjuku-ku, Tokyo, 160-8321
Hours: 10:00 – 20:30
Keio Department Store Shinjuku HP: https://www.keionet.com/info/shinjuku/
Daimaru Fukuoka Tenjin
Daimaru Fukuoka Tenjin
Dates: July 8 (Wed) – July 28 (Tue)
Location: B1F, Daimaru Fukuoka Tenjin
Address: 1-4-1 Tenjin, Chuo-ku, Fukuoka, 810-8717
Hours: 10:00 – 20:00
Daimaru Fukuoka Tenjin HP: https://www.daimaru-fukuoka.jp/
About Letra
Letra is a lifestyle brand specializing in Mexican crafts, with the Mercado Bag as its flagship product since 2014.
Our buyers were captivated by Mexico’s vibrant culture and colorful streets in the late 2000s, visiting multiple times a year. There, they discovered the Mercado Bag. Recognizing its lightweight durability, we began importing and selling it in Japan.
Since 2014, we’ve steadily grown awareness of Mercado Bags in Japan. (Procurement comparison: 1,200 units in 2015 → 35,000 units in 2024)
Our mission is twofold: delight customers with beautiful bags, and support producers by preserving Mexican traditional crafts, contributing to prison vocational training programs, and ensuring stable livelihoods for artisans—our Social Good initiative.
The 2026 SS season theme is 'TIMELESS.'
We aim to create enduring designs loved across generations, while building sustainable production systems.
Letra Official Web Shop: https://www.letratokyo.jp/
Pop-Up Shop Schedule: https://www.letratokyo.jp/events/
Letra Look Book: https://www.letratokyo.jp/collection2026/
----------------------------------------------- [Company Overview] Company: Sora of Tokyo Co., Ltd. Business: Women’s apparel and fashion accessories Brands: Letra, flower Founded: August 1998 CEO: Yoshiro Ohira Letra Website: https://www.letratokyo.jp/
FACT BOX
- Source: PR TIMES
- Category: New Product