【Letra - New Release】One-of-a-Kind Bags Woven with Artisans' Hearts. Sun-like "Playful Assort" Mercado Bags from Letra Return This Year for a Fated Encounter with Your Color.

Letra, a global lifestyle brand operated by Sora of Tokyo Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director and President: Yoshiro Ohira), is pleased to announce the release of its immensely popular "Playful Assort" collection.

Embracing the vibrant energy loved in the streets of Mexico, these one-of-a-kind Mercado bags, each with its unique color scheme, will add a vivid splash to Japan's summer.

### Mercado Bags Crafted with Artisans' Free Imagination
Unlike Letra's regular lineup, which our designers meticulously plan, this series is a "private collection" of artisans, woven with the free imagination and color sensibilities of local craftsmen.
Mexican artisans weave these bags following their intuition, born from Mexican culture.

### Enjoy a "Fated Encounter" – Once-in-a-Lifetime
Instead of searching for "trendy colors," you can enjoy the thrill of finding a color that makes you feel, "Ah, I love this!" instinctively.
It's an exciting experience, like discovering your own treasure among many choices.

### Colorful and True to Yourself!
The bright colors that shine under the strong sun are part of everyday life for Mexican people, an identity in themselves!
We are delighted to bring this "power of color" to those in Japan who love basic attire. Enjoy the Mexican custom that lifts your spirits just by carrying one.

### PLAYFUL ASSORT
Product Name: Mercado Bag Playful Assort
WEB SHOP Release Date: May 13, 2026, 6 PM JST

### Your "Cute" Creates a Future for Local Artisans
These products are carefully hand-woven one by one by Mexican artisans.
While the number of successors to traditional techniques is decreasing, we are committed to creating stable employment in the region through continuous orders at fair prices.
When customers pick up a bag and say, "This bag is cute!", it contributes back to distant Mexico, connecting fading techniques to the future. This is a product that embodies "everyday SDGs."

### POP UP SHOP Schedule
Tennoji Mio Plaza Hall
Period: May 13 (Wed) – May 27 (Wed)
Location: Tennoji Mio Plaza Hall, 2F
Address: 10-48 Hidenin-cho, Tennoji-ku, Osaka 543-0055
Hours: 10:30 AM - 8:30 PM
Tennoji Mio Plaza Hall HP: https://www.tennoji-mio.co.jp/

Isetan Urawa Store
Period: May 13 (Wed) – May 19 (Tue)
Location: Isetan Urawa Store, 2F
Address: 1-15-1 Takasago, Urawa-ku, Saitama 330-0063
Hours: 10:00 AM - 7:00 PM
Isetan Urawa Store HP: https://www.mistore.jp/store/urawa.html

Iwataya Kurume Store
Period: May 13 (Wed) – May 26 (Tue)
Location: Iwataya Kurume Store, 1F
Address: 1-1 Tenjin-machi, Kurume 830-8510
Hours: 10:00 AM - 7:00 PM
Iwataya Kurume Store HP: https://www.iwataya-mitsukoshi.mistore.jp/iwataya/kurume.html

### What is Letra?
A brand dealing in Mexican goods, mainly Mercado bags, which debuted in 2014.
Our buyer was captivated by the energetic people and colorful streetscapes of Mexico in the late 2000s, visiting Mexico several times a year. There, they encountered Mercado bags. Feeling the potential in these light and durable bags, they began importing and selling them in Japan.

From 2014 to the present, recognition of Mercado bags has gradually expanded in Japan. (Comparison of procurement numbers / 2015: 1,200 units, 2024: 35,000 units)
We aim for customers to enjoy Mercado bags. And through business, we aspire to long-term contributions to the preservation of traditional Mexican techniques, vocational training in prisons, and the stable livelihood of Mercado bag artisans, which we uphold as our company's Social Good.

Furthermore, the theme for the 2026 SS season is "TIMELESS."
We are working to ensure that craftsmanship loved unchangingly through time continues, and to build a sustainable production system.

Letra Official WEB SHOP: https://www.letratokyo.jp/
POP UP SHOP Schedule: https://www.letratokyo.jp/events/
Letra LOOK BOOK: https://www.letratokyo