70 Years Since the First Broadcast of Overseas Dramas in Japan! Campaign Launched for "Overseas Drama Day (April 28)"!

Key facts

  • 70 Years Since the First Broadcast of Overseas Dramas in Japan! Campaign Launched for "Overseas Drama Day (April 28)"!
  • Sony Pictures Entertainment is launching a campaign to coincide with "Overseas Drama Day" (April 28) to commemorate the 70th anniversary of the first broadcast of overseas dramas in Japan. The initiative aims to broadly promote the appeal of overseas dramas and expand the fan base through the launch of the Amazon Prime Video Channel "Sony Pictures Core" and cross-media collaborations with SNS platforms.
  • Source: PR Times
  • Date: April 28, 2026

Direct answer

Sony Pictures Entertainment is launching a campaign to coincide with "Overseas Drama Day" (April 28) to commemorate the 70th anniversary of the first broadcast of overseas dramas in Japan. The initiative aims to broadly promote the appeal of overseas dramas and expand the fan base through the launch of the Amazon Prime Video Channel "Sony Pictures Core" and cross-media collaborations with SNS platforms.

Citation
70 Years Since the First Broadcast of Overseas Dramas in Japan! Campaign Launched for "Overseas Drama Day (April 28)"! (April 28, 2026), PR Times
Source
PR Times
Date
April 28, 2026
Sony Pictures Entertainment is launching a campaign to coincide with "Overseas Drama Day" (April 28) to commemorate the 70th anniversary of the first broadcast of overseas dramas in Japan. The initiative aims to broadly promote the appeal of overseas dramas and expand the fan base through the launch of the Amazon Prime Video Channel "Sony Pictures Core" and cross-media collaborations with SNS platforms.
キャンペーンNQ 0/100出典:PR Times

📋 Article Processing Timeline

  • 📰 Published: April 28, 2026 at 19:00
  • 🔍 Collected: April 28, 2026 at 10:31
  • 🤖 AI Analyzed: April 28, 2026 at 15:00 (4h 28m after Collected)
Sony Pictures Entertainment Inc. will launch initiatives to broadly promote the appeal of overseas dramas, coinciding with "Overseas Drama Day" on April 28, 2026. This year marks the 70th anniversary since overseas dramas were first broadcast in Japan, and taking this as an opportunity, the company will implement measures to enable more people to enjoy overseas dramas and further increase the number of overseas drama fans, adapting to the ever-changing viewing environment. This initiative will kick off with the Amazon Prime Video Channel, which launched on April 22, 2026, followed by a cross-media rollout across X, TikTok, and YouTube. Users will be provided with a consistent experience from discovery to viewing, allowing them to find works they are interested in and smoothly access streaming services where they can watch them. ■ Amazon Prime Video Channel [Sony Pictures Core] Service Launch On April 22, [Sony Pictures Core] appeared on the Amazon Prime Video Channel. From Hollywood blockbusters, trending titles, to hidden gems. With [Sony Pictures Core], you can enjoy a wide range of Sony Pictures' overseas dramas and movies. For overseas dramas, you can enjoy "DOC (Doc) Tomorrow's Chart," which depicts the love and rebirth of an elite doctor who lost 12 years of memories (works will be added sequentially in the future). You can immerse yourself deeply in the world of the work without ads, and with 4K HDR and IMAX Enhanced compatible titles, you can also experience an immersive visual experience. The library will be updated regularly. It's a channel you can enjoy according to your mood, whether you want to watch a bunch on the weekend or find a single title for tonight. Amazon Prime Video Channel [Sony Pictures Core]: https://www.amazon.co.jp/gp/video/storefront/subscription/spcorejp *Registration and fees are required for viewing. © 2019 Columbia Pictures Industries, Inc. All Rights Reserved.© 2010 Columbia Pictures Industries, Inc. and Beverly Blvd LLC. All Rights Reserved.© 2018 Sony Pictures Animation Inc. and MRC II Distribution Company L.P. All Rights Reserved. Two SNS (X) campaigns will be implemented starting from "Overseas Drama Day" (April 28). Sony Pictures Entertainment's official X account will conduct campaigns commemorating the 70th anniversary of overseas drama broadcasts in Japan and the launch of the Amazon Prime Video Channel. On "Overseas Drama Day," April 28, a follow & repost campaign will be held with the theme "What's your favorite #Sonydora?" Anyone can easily participate. From May 1, the "#Sonydora Academy" campaign will be implemented. By watching the first episode of target works on the Sony Pictures official YouTube channel and participating in quizzes, this campaign aims to further enhance the enjoyment of overseas dramas and promote interaction among fans. Target works: "The Blacklist: Redemption" "Diff'rent Strokes" "Unforgettable" "ACCUSED" In this campaign, a total of 70 winners will receive Amazon gift cards and overseas drama-related merchandise by lottery. Sony Pictures Entertainment Official X Account: https://x.com/SonyPicturesJP Sony Pictures Official YouTube Channel: https://www.youtube.com/@SonyPicturesJP ■ Broadcast/Distribution Information for Featured Overseas Drama Works © 2023 Lux Vide S.p.A. All Rights Reserved. DOC (Doc) 3 Tomorrow's Chart Scheduled for its first terrestrial broadcast in Japan on NHK General from June 7! Also, seasons 1 and 2 of "DOC (Doc) Tomorrow's Chart" will be re-broadcast on BS Premium 4K from June 11! The 12 years of lost memories finally begin to move as past and present intertwine! Be sure to check out the previous seasons along with the highly anticipated Season 3! © 2024 Sony Pictures Tele

FAQ

What are the key facts in this article?

Sony Pictures Entertainment is launching a campaign to coincide with "Overseas Drama Day" (April 28) to commemorate the 70th anniversary of the first broadcast of overseas dramas in Japan. The initiative aims to broadly promote the appeal of overseas dramas and expand the fan base through the launch of the Amazon Prime Video Channel "Sony Pictures Core" and cross-media collaborations with SNS platforms.

What is the direct answer?

Sony Pictures Entertainment is launching a campaign to coincide with "Overseas Drama Day" (April 28) to commemorate the 70th anniversary of the first broadcast of overseas dramas in Japan. The initiative aims to broadly promote the appeal of overseas dramas and expand the fan base through the launch of the Amazon Prime Video Channel "Sony Pictures Core" and cross-media collaborations with SNS platforms.

What is the source and date?

PR Times: https://prtimes.jp/main/html/rd/p/000000075.000036028.html | April 28, 2026