Associate Professor Ryo Noda, Expert in Wildlife Behavioral Research at Akita Prefectural University, Supervises Zero Field's AI Wildlife Repellent Device
Zero Field Co., Ltd. is developing an AI-powered wildlife repellent device to address crop damage and intrusion into living areas by wild animals. Associate Professor Ryo Noda of Akita Prefectural University is joining as a technical supervisor to enhance innovative measures aimed at behavioral change and habituation suppression in wildlife.
📋 Article Processing Timeline
- 📰 Published: April 27, 2026 at 22:00
- 🔍 Collected: April 27, 2026 at 13:31
- 🤖 AI Analyzed: April 27, 2026 at 13:47 (15 min after Collected)
Zero Field Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director: Yousuke Hirashima; hereinafter 'Zero Field') is pleased to announce that Associate Professor Ryo Noda of Akita Prefectural University, who possesses extensive knowledge and experience in the behavioral characteristics, deterrence, and suppression of wild animals, has joined as a technical supervisor for the company's AI-driven wildlife countermeasure project.
**■Background**
In recent years, damage to agricultural crops and encroachment into living areas by wild animals such as Asian black bears, wild boars, Japanese deer, and crows have become serious social issues, threatening the safety and security of local residents.
Conventional countermeasures face challenges such as 'habituation' of wild animals to stimuli like sound and light, and the inability to sustain sufficient deterrent effects. Therefore, there is a demand for establishing more effective measures.
To address these challenges, our company is developing new solutions that combine AI-based detection of wild animals with deterrent stimuli using light, sound, and other means to prevent intrusion and repel animals.
In this initiative, designing to promote 'behavioral change' in wild animals and establishing mechanisms to suppress 'habituation' are crucial. This led to the participation of Associate Professor Noda, who possesses specialized knowledge in this field.
**■Initiative Details**
This initiative aims to detect wild animals such as Asian black bears, wild boars, and Japanese deer using AI, and to deter and repel them using repellent stimuli such as light and sound.
Specifically, we are promoting the following initiatives:
* High-precision AI detection of wild animals
* Deterrence and repulsion using complex repellent stimuli such as light and sound
* Design of repellent stimuli based on behavioral characteristics
* Development of operational and control methods to suppress habituation
Associate Professor Noda will be responsible for technical supervision from an academic perspective in this project, including the design of repellent stimuli, the establishment of evaluation metrics, and the design of on-site verification (PoC).
**■Progress of Verification Experiment (PoC)**
Currently, our company is collaborating with local governments in the Hokuriku and Tohoku areas to conduct on-site verification (PoC) in actual living areas and agricultural land surroundings. Through verification in real environments, we are quantitatively evaluating effects and identifying operational issues, and repeatedly making improvements towards practical application.
**■Future Development**
Going forward, we will accelerate efforts towards social implementation while advancing more sophisticated verification and technological development. Through this initiative, our company aims to contribute to reducing damage caused by wild animals and ensuring the safety and security of local residents.
**■Associate Professor Ryo Noda Profile**
Associate Professor at Akita Prefectural University, Institute of Advanced Wood Processing.
Specializing in forestry and civil engineering fields, he is engaged in research on countermeasures against wildlife damage, especially Asian black bears, and reducing damage based on wild animal behavioral characteristics.
He has field experience as an erosion control consultant and is well-versed in both university/research institution research and on-site challenges.
Furthermore, he has served as a TEC-FORCE advisor for the Ministry of Land, Infrastructure, Transport and Tourism Tohoku Regional Development Bureau, and as various committee members in the sabo (erosion control) and civil engineering fields, possessing specialized knowledge in disaster prevention and infrastructure. In recent years, he has also been involved in the development of animal repellent technology, receiving the Akita Prefectural Governor's Award and the Tohoku Regional Invention Award (Invention Encouragement Award) for his inventions related to 'animal repellent stakes' and 'bear repellent stakes.' He will serve as a technical supervisor for this project, leveraging his practical and academic knowledge in wildlife countermeasures.
**■Company Overview**
[Company Name] Zero Field Co., Ltd. (English name: ZEROFIELD, inc)
[Representative] Yousuke Hirashima
[Location] Granpark Tower 32F, 3-4-1 Shibaura, Minato-ku, Tokyo
[Established] April 2017
[Business Content] Cryptocurrency mining, AI/data center operations, etc.
[Corporate Site] https://zerofield.biz/
[AI Contract Development Site] https://zerofield.biz/lp/ai-development/
**■Contact Information for this matter**
Zero Field Co., Ltd. AIDEC Division
Phone: 03-6897-5929
Email: aidec@zerofield.biz
**■Background**
In recent years, damage to agricultural crops and encroachment into living areas by wild animals such as Asian black bears, wild boars, Japanese deer, and crows have become serious social issues, threatening the safety and security of local residents.
Conventional countermeasures face challenges such as 'habituation' of wild animals to stimuli like sound and light, and the inability to sustain sufficient deterrent effects. Therefore, there is a demand for establishing more effective measures.
To address these challenges, our company is developing new solutions that combine AI-based detection of wild animals with deterrent stimuli using light, sound, and other means to prevent intrusion and repel animals.
In this initiative, designing to promote 'behavioral change' in wild animals and establishing mechanisms to suppress 'habituation' are crucial. This led to the participation of Associate Professor Noda, who possesses specialized knowledge in this field.
**■Initiative Details**
This initiative aims to detect wild animals such as Asian black bears, wild boars, and Japanese deer using AI, and to deter and repel them using repellent stimuli such as light and sound.
Specifically, we are promoting the following initiatives:
* High-precision AI detection of wild animals
* Deterrence and repulsion using complex repellent stimuli such as light and sound
* Design of repellent stimuli based on behavioral characteristics
* Development of operational and control methods to suppress habituation
Associate Professor Noda will be responsible for technical supervision from an academic perspective in this project, including the design of repellent stimuli, the establishment of evaluation metrics, and the design of on-site verification (PoC).
**■Progress of Verification Experiment (PoC)**
Currently, our company is collaborating with local governments in the Hokuriku and Tohoku areas to conduct on-site verification (PoC) in actual living areas and agricultural land surroundings. Through verification in real environments, we are quantitatively evaluating effects and identifying operational issues, and repeatedly making improvements towards practical application.
**■Future Development**
Going forward, we will accelerate efforts towards social implementation while advancing more sophisticated verification and technological development. Through this initiative, our company aims to contribute to reducing damage caused by wild animals and ensuring the safety and security of local residents.
**■Associate Professor Ryo Noda Profile**
Associate Professor at Akita Prefectural University, Institute of Advanced Wood Processing.
Specializing in forestry and civil engineering fields, he is engaged in research on countermeasures against wildlife damage, especially Asian black bears, and reducing damage based on wild animal behavioral characteristics.
He has field experience as an erosion control consultant and is well-versed in both university/research institution research and on-site challenges.
Furthermore, he has served as a TEC-FORCE advisor for the Ministry of Land, Infrastructure, Transport and Tourism Tohoku Regional Development Bureau, and as various committee members in the sabo (erosion control) and civil engineering fields, possessing specialized knowledge in disaster prevention and infrastructure. In recent years, he has also been involved in the development of animal repellent technology, receiving the Akita Prefectural Governor's Award and the Tohoku Regional Invention Award (Invention Encouragement Award) for his inventions related to 'animal repellent stakes' and 'bear repellent stakes.' He will serve as a technical supervisor for this project, leveraging his practical and academic knowledge in wildlife countermeasures.
**■Company Overview**
[Company Name] Zero Field Co., Ltd. (English name: ZEROFIELD, inc)
[Representative] Yousuke Hirashima
[Location] Granpark Tower 32F, 3-4-1 Shibaura, Minato-ku, Tokyo
[Established] April 2017
[Business Content] Cryptocurrency mining, AI/data center operations, etc.
[Corporate Site] https://zerofield.biz/
[AI Contract Development Site] https://zerofield.biz/lp/ai-development/
**■Contact Information for this matter**
Zero Field Co., Ltd. AIDEC Division
Phone: 03-6897-5929
Email: aidec@zerofield.biz