Saferide, a startup aiming for zero accidents by elderly drivers, begins a pilot project in collaboration with Daiichi Kotsu Sangyo to offer a taxi voucher gifting service from children to parents.

Saferide Co., Ltd. (Fukuoka City, Representative: Sae Yamauchi), in collaboration with Daiichi Kotsu Sangyo Co., Ltd., will begin a pilot project for "Oya Taku Ticket," a subscription service that allows adult children to gift monthly taxi vouchers to their elderly parents, starting May 10, 2025 (Mother's Day). The company aims to reduce accidents caused by elderly drivers and realize a society where both parents and children can live with peace of mind. More than 60% want to surrender their license someday, but the surrender rate is "approximately 2.2%." Figure 1: Intentions regarding voluntary surrender of driver's licenses, etc., from the Cabinet Office's "Survey on Traffic Safety Measures for the Elderly (2021)" Amid the social problem of accidents caused by elderly drivers, a national survey shows that 64.2% of license holders aged 65 and over responded that they "intend to voluntarily surrender or let their license expire someday."

On the other hand, few people actually surrender their licenses, with the driver's license surrender rate for those aged 65 and over remaining at approximately 2.2% nationwide. (Compiled by NLI Research Institute based on National Police Agency's "Driver's License Statistics") Previous case study where taxi voucher support accelerated surrender by 2 times In Okagaki Town, Fukuoka Prefecture, from July to December 2016, when 15,000 yen worth of taxi tickets were issued to those who surrendered their licenses, 68 people surrendered within six months, recording a high surrender rate of approximately 1.6 times the national average in terms of population ratio (*1). This case demonstrates the high demand for taxi support among seniors who fear inconvenience in their lives after surrendering their licenses. *1 Calculation basis: The number of surrenders during the period (68 people) was converted to an annual rate (136 people) and divided by the town's population at the time (32,118 people) to get a "total population surrender rate: approximately 0.42%." This was compared to the national annual surrender rate for the same year (345,313 cases) divided by the national total population at the time (126,933,000 people) to get a "total population surrender rate: approximately 0.27%." "Taxi vouchers as a monthly gift" - a taxi subscription for children to give to parents Saferide, in collaboration with Daiichi Kotsu Sangyo, will begin a pilot project for "Oya Taku Ticket," a subscription service that delivers monthly taxi tickets to elderly parents from their adult children. A key feature is its "gift design," where the children's generation purchases and the parents' generation uses the service. The service will initially target the Kyushu area, with a goal of acquiring 50 users in three months. After verifying the service's effectiveness, the plan is to gradually expand to app development, adding monitoring functions, and nationwide deployment. (Service HP: https://safe-ride.jp/) Cars are not just a means of transportation but an "identity"; why it's not easy to give them up. Sae Yamauchi, Representative Director, Saferide Co., Ltd. Saferide was selected for Fukuoka City's "Reiwa 7th Year Social Startup Growth Support Project" and conducted interviews with over 100 seniors and their families regarding "license surrender" and "accidents by elderly drivers." What was learned through this survey is that for seniors, a car is not just a means of transportation, but their very identity, representing "memories of picking up and dropping off family" and "proof of being useful." That is why we believe it is important to create an opportunity to consider "license surrender" through natural dialogue with family, leading to this pilot project. We believe that taxi vouchers, delivered as a token of gratitude from children to parents, will be the gateway to this conversation. [Company Profile] Name: Saferide Co., Ltd. Address: Fukuoka Growth Next, 2-6-11 Daimyo, Chuo-ku, Fukuoka City, Fukuoka Prefecture Established: August 28, 2024 Capital: 1,000,000 yen Representative: Sae Yamauchi, Representative Director and President Business: Support for elderly driver's license surrender URL: https://safe-ride.jp Instagram: https://www.instagram.com/saferide2024/?locale=ja_JP