The Public Stand Introduces New VIP Card Program for Top Customers with Differentiated Benefits Across Three Tiers

SECTION EIGHT CO., LTD. (Headquarters: Tokyo), which operates the bar brand "The Public Stand," has established a new "VIP Card System" effective June 1, 2026.

The system issues three tiers of cards: Gold, Platinum, and Black, based on monthly spending. It aims to create an environment where regular customers, who are familiar with the establishment, can reliably secure seats and enjoy interactions built on unspoken understanding. The objective of this system is to provide a richer experience not only for cardholders but for all guests present.

■ Background and Objectives
"The Public Stand" has pursued the concept of an "infinite bar," striving to be an adult space where time can be forgotten. As a bar operation offering diverse drinks and a sophisticated atmosphere, it has expanded to over 10 locations nationwide.

The philosophy is that those who deeply understand and utilize the space, rather than receiving uniform service, should enjoy the most enriching experiences. As a result of accumulating this "culture of the space," regular customers who are well-versed in its offerings have naturally emerged.

While the monthly spending of regular customers has remained at a high level, continuous preferential measures commensurate with their patronage have not been sufficiently established. A particular challenge has been the inability to consistently provide the highest level of hospitality during peak hours.

The VIP Card System is the brand's response to this culture. Its essential purpose is not merely a mechanism to retain customers, but to establish a system that properly welcomes customers who are deeply familiar with the establishment.

- Establishing an environment where regular customers, familiar with the space, can spend their time more comfortably and reliably.
- Ensuring the quality of experience for both cardholders and their companions, and improving the overall quality of the venue.
- Consistently providing the worldview of an "adult playground" across the entire group.

■ System Overview
Card tiers are automatically determined based on monthly spending and are valid for one year from the month of acquisition. It is also possible to obtain a card through pre-charge (e.g., charging 300,000 yen instantly grants a Gold card). Charged amounts are counted towards spending but are non-refundable.

*Discount applicable to other business formats: Black and Platinum cards only.
*The Public Stand Shinjuku Kabukicho branch is excluded from VIP seat priority guidance as it has only one VIP seat.

■ Value Proposition for Users
This system is designed around three core axes: "A Place You Can Reliably Visit," "An Understanding Relationship Without Words," and "The Quality of the Space Itself."

【Certainty of Seating】
VIP seats will be preferentially assigned even with same-day reservations (including during busy periods). The priority order between tiers is Black → Platinum → Gold. Reservations for 20 or more people require advance consultation. The peace of mind that comes with "knowing you will always be welcomed" encourages more frequent visits.

【Personalized Service Experience】
Staff will recognize cardholders' faces, preferences, and habits, providing a relationship where understanding exists without explicit communication. This allows for meticulous attention to detail, even in important occasions such as business entertainment or dinners.

【Enhancement of Space Quality】
VIP cardholders act as hosts, naturally enhancing the atmosphere for their companions. This elevates the overall experience for accompanying guests and the entire establishment. By creating an environment where they can act as hosts, it fosters special moments for both cardholders and their companions.

Black and Platinum cardholders can also utilize discount benefits at other group establishments (Aisekiya, THE SINGLE). They can apply the sophisticated demeanor cultivated at The Public Stand across the group's venues.

■ Inquiries Regarding VIP Cards
Please feel free to ask any of our store staff.
We recommend making a simple online reservation when you visit.
https://www.public-stand.com/plan/inquary/

■ VIP Card Participating Stores
【Public Stand Operations (All Benefits Apply)】
Public Stand Shinjuku Kabukicho / Public Stand Shibuya / Pubsta Plus Ginza Corridor / Public Stand Ueno / Public Stand Yokohama Nishiguchi / Pubsta Plus Osaka Hankyu Higashidori / Karaoke Hundred Omiya Higashiguchi / Karaoke Hundred Ebisu / Shisha House Omiya Higashiguchi / Ebisu Shisha Club

Pubsta Official Website
Karaoke Hundred Official Website
Shisha House Official Website

【Other Group Establishments (Black/Platinum Discount Applies)】
Aisekiya Shibuya / Aisekiya Ueno / AISEKIYA Yokohama Nishiguchi / THE SINGLE Ebisu / THE SINGLE Shinjuku Yasukuni Dori / THE SINGLE Ikebukuro Higashiguchi / THE SINGLE Umeda Hankyu Higashidori / THE SINGLE Shibuya

Aisekiya Official Website
THE SINGLE Official Website

■ Company Profile
Company Name
SECTION EIGHT CO., LTD.
Service Name
The Public Stand
Location
Shibuya-ku, Tokyo
URL
https://www.public-stand.com/