Hokkaido's Largest Game Event Enters Its 5th Year: 'Sapporo Game Camp 2026' Confirmed!

The Sapporo Game Camp Executive Committee (Chairperson: Takaya Segawa (SEGA Sapporo Studio Co., Ltd.)), which includes SEGA Sapporo Studio—a subsidiary of SEGA CORPORATION—will hold 'Sapporo Game Camp 2026' for three days from Friday, October 9 to Sunday, October 11, 2026. The event aims to cultivate game creators in Sapporo and further promote digital entertainment. First held in 2022 through a collaboration of game development companies based in Sapporo, 'Sapporo Game Camp' is marking its 5th year. To date, it has seen a cumulative total of 4,400 participants from within and outside Sapporo, growing into an event that symbolizes 'Game City Sapporo'. This year again, we will prepare various programs to convey the excitement of game development in Sapporo. Please look forward to further updates. Event Name: Sapporo Game Camp 2026 Dates: Friday, October 9 - Sunday, October 11, 2026 Venue: Sapporo Factory (Kita 2-jo Higashi 4-chome, Chuo-ku, Sapporo) Official Website: https://sapporo-game-camp.com/ Organizer: Sapporo Game Camp Executive Committee (Members: SEGA Sapporo Studio Co., Ltd. / Infinite Loop Co., Ltd. / Rocket Studio, Inc. / Born Digital, Inc. / Sapporo Industrial Promotion Foundation / Sapporo City) Messages on the Announcement of 'Sapporo Game Camp 2026' Takaya Segawa Chairperson, Sapporo Game Camp Executive Committee Managing Executive Officer, SEGA CORPORATION President and Representative Director, SEGA Sapporo Studio Co., Ltd. The Japanese entertainment industry is increasingly enhancing its presence in the global market, with the game industry in particular continuing to grow while playing a central role. Under these circumstances, 'Sapporo Game Camp' started with the aim of nurturing next-generation creators from Sapporo and creating new value originating from the region, and has reached the milestone of its 5th year. Throughout this journey, with the participation of many companies, educational institutions, and creators, this event has grown beyond a mere training ground into a platform that generates networking and co-creation. From the land of Sapporo, challenging talents connect, and new ideas take shape—I deeply feel this steady expansion. In its 5th year, we aim to take a step further based on the accumulation of our efforts so far. The encounters and learning generated here will become the power to drive the future game industry, eventually producing creators who will take flight into the world. Believing in this potential, we will continue to broadly communicate the appeal of game creation and the potential of Sapporo in 'Sapporo Game Camp 2026'. Katsuhiro Akimoto Mayor of Sapporo This 'Sapporo Game Camp' started from a passionate desire to nurture game creators in Sapporo City and further invigorate the game industry. Sapporo is home to a concentration of over 70 game development companies, and its educational institutions are also well-equipped. Over the past four events, the total number of participants reached 4,400, and I am deeply moved every year by the sincere passion and creativity of the participants that fill the venue. The fact that Sapporo can embody all the possibilities of the game industry—'creating, learning, competing, and enjoying' games—is a great asset to this city, and I feel that Sapporo is beginning to show its presence to the world as a 'Game City' in both name and reality. We believe it is our role to further accelerate this momentum and support everyone's passionate aspirations. Sapporo City will continue to provide support so that all of you, the future creators, can take flight out into the world. I am deeply convinced and look forward to the emergence of creators from Sapporo who will produce new games that will surprise the world. History of 'Sapporo Game Camp' What is 'Sapporo Game Camp'? 'Sapporo Game Camp' is Hokkaido's largest game event, held annually by Sapporo City and game development companies based in Sapporo. Through various programs such as 'Game Jam', a main program where participants develop games in impromptu teams alongside professional creators working at the forefront of game development, and 'Programming Courses' where participants learn programming using game source code, we convey the appeal of game production to future creators. In addition, the Sapporo Game Camp Executive Committee provides opportunities for professional game creators to learn