"Puyo Puyo" 35th Anniversary "Dairensa!" Project Follow-up Announcement: Collaboration with Keyboard App "Simeji" and Singer/Music Producer Puni Puni Denki Decided!

Sega Corporation has announced follow-up information for the ongoing "Dairensa!" Project for the action puzzle game "Puyo Puyo" series, which is celebrating its 35th anniversary. Collaborations with the keyboard app "Simeji" and singer/music producer Puni Puni Denki have been decided. Various other projects will continue to "Dairensa!" (chain up) to celebrate the 35th anniversary. Furthermore, new announcements related to the "Puyo Puyo" series are planned at milestones of "Dairensa!", so please look forward to future developments. <35th Anniversary "Dairensa" Project Announcement> A part of this project has been announced. Previous announcements (1st to 15th chain) can be checked on the 35th anniversary special website. Various projects will continue to "Dairensa!", so please look forward to further announcements. <35th Anniversary Special Website> https://puyo.sega.jp/35th/ ■16th Chain! Collaboration with Keyboard App "Simeji" Decided! Collaboration between the keyboard app "Simeji" and "Puyo Puyo" has been decided. A limited collaboration theme for "Puyo Puyo" will be released, and a campaign will be held where additional designs will appear based on the number of theme shares. Additionally, limited effects where images are displayed on the keyboard by selecting specific keywords from conversion candidates, and a "Puyo Puyo Popularity Poll" are also planned. We invite you to enjoy the special content that allows you to experience the world of "Puyo Puyo." ■17th Chain! Collaboration with Singer/Music Producer Puni Puni Denki Decided! Collaboration with singer/music producer Puni Puni Denki has been decided. A newly written collaborative song, "Punipuni Puyo Puyo," is scheduled for release soon. Please look forward to further announcements. 【About Kisekae Emoticon Keyboard App "Simeji"】 Extremely popular among Generation Z! A keyboard app boasting 75 million downloads (*). In addition to keyboard themes and effect functions, Simeji, equipped with over 200,000 emoticons and unique features like rapid-fire comments, helps you communicate expressively. *As of December 2025, according to Baidu Japan Inc. (total of Android and iOS versions) ・Official Website: https://simeji.me/ ・Official X (formerly Twitter): https://x.com/Simeji_pr ・Simeji Ranking: https://simeji.me/news ・iOS version: https://itunes.apple.com/jp/app/id899997582?mt=8 ・Android version: https://play.google.com/store/apps/details?id=com.adamrocker.android.input.simeji 【Puni Puni Denki Profile】 A lyricist, composer, singer, and music producer active primarily online. While creating private music rooted in Jazz, Bossa Nova, and Latin, she also produces genre-crossing music such as J-POP, City Pop, Future Bass, Funkot, and Break Core through collaborations with various artists. In addition to planning and producing numerous conceptual EPs, she provides music for commercials and music games such as PlayStation® Lineup Video, beatmania IIDX, and DEEMO II, and collaborates with craft beer and specialty coffee brands. She also co-hosts the "inner wash" Podcast "LAUNDRY 4:00AM" with hardware designer/creative director Mechikuro. The "Puyo Puyo" series is an action puzzle game that has been loved worldwide for over 30 years since its release. The first "Puyo Puyo" appeared in 1991 for MSX2 and Famicom Disk System, followed by arcade and Mega Drive versions from Sega in 1992. Its simple and easy-to-understand rules of connecting four or more "Puyo" of the same color to clear them, cute characters, and game mechanics that were the first falling-block puzzle game to introduce competitive play, led to an explosive hit. Since then, the series has continued to evolve, expanding to various platforms such as home consoles, PCs, and smartphones, and has been enjoyed by a wide range of generations. Furthermore, it has gained attention in the e-sports scene as an official JESU (Japan eSports Union) title where professional players compete.