Sonic Collaborates with PSG Pop-up Event 'ICI C’EST PARIS La Maison Tokyo' in Shibuya!
Sonic the Hedgehog will join Paris Saint-Germain's immersive pop-up event in Shibuya, Tokyo, from May 2 to May 5, 2026, featuring exclusive illustrations, game demos, and limited novelties.
📋 Article Processing Timeline
- 📰 Published: April 27, 2026 at 21:01
- 🔍 Collected: April 27, 2026 at 12:31
- 🤖 AI Analyzed: April 28, 2026 at 02:08 (13h 36m after Collected)
SEGA Corporation is pleased to announce that 'Sonic the Hedgehog' will participate in the immersive pop-up event 'ICI C’EST PARIS La Maison Tokyo' held by the global soccer club 'Paris Saint-Germain (PSG)' in Shibuya, Tokyo, starting Saturday, May 2, 2026.
To commemorate this collaboration, a special illustration of Sonic wearing the PSG uniform has been released. During the event, various activities such as Sonic's appearance, gameplay experiences, and distribution of limited-edition novelties will be conducted.
■ 'ICI C’EST PARIS La Maison Tokyo' Event Overview
'ICI C’EST PARIS La Maison Tokyo' is an experiential pop-up space presented by PSG, where fashion, food, music, and art intersect. Following events in Los Angeles, Doha, and London, it is now being held in Shibuya, Tokyo.
- Period: May 2 (Sat) – May 5 (Tue), 2026, 11:00–21:00
- Venue: MEDIA DEPARTMENT TOKYO (19-3 Udagawa-cho, Shibuya-ku, Tokyo)
- Admission: Free (Note: Some content requires advance reservation and has capacity limits)
- Special Site: https://www.psg.fr/en/icp-tokyo-jp
■ 'Sonic' x 'ICI C’EST PARIS La Maison Tokyo' Collaboration Content
- Sonic Appears at the Venue!
During the event, a greeting featuring PSG's mascot 'GERMAIN' and 'Sonic' will take place. Don't miss this rare opportunity to see these two globally active characters together.
- Distribution of Limited Collaboration Novelties
Visitors will receive an 'ICI C’EST PARIS La Maison Tokyo x SONIC THE HEDGEHOG' collaboration sticker.
*Limited to one per person per day. Distribution will end once supplies run out.
- Gameplay Experience for 'Sonic Racing Cross World' and SEGA Retro Games
In the gaming area on the 1st floor, there will be demo stations for the latest Sonic title, 'Sonic Racing Cross World', as well as arcade cabinets for 'Sonic the Fighters' and the original 'Virtua Striker'.
- Sonic x Music Event
On the final day, May 5 (Tue), a music event featuring Sonic is scheduled. Look forward to special performances by Sonic and GERMAIN to liven up the venue.
■ Joint Campaign with 'SEGA STORE TOKYO'!
A linked campaign will be held at 'SEGA STORE TOKYO' in Shibuya PARCO, adjacent to the event venue.
- Period: May 2 (Sat) – May 5 (Tue), 2026
- Details: Customers who purchase items worth 1,500 yen (including tax) or more at 'SEGA STORE TOKYO' will receive an 'ICI C’EST PARIS La Maison Tokyo x SONIC THE HEDGEHOG' collaboration acrylic coaster.
*Limited to one per person per day. Distribution will end once supplies run out.
■ About the 'Sonic' Series
Sega's iconic global character, 'Sonic the Hedgehog,' the blue hedgehog who runs at supersonic speeds, will celebrate its 35th anniversary on June 23, 2026. Since its debut in the 1991 game 'Sonic the Hedgehog', numerous titles have been released for various consoles, with total series sales exceeding 1.77 billion units (including full games and F2P). Sonic has expanded beyond games into successful movies, animation, music, and merchandise, growing into a character loved across generations.
In this 35th anniversary year, Sonic will continue to dash onto various stages at supersonic speed, delivering new surprises and experiences to fans worldwide.
- Sonic Official X (Twitter): https://x.com/SonicOfficialJP
- Portal Site 'SONIC CHANNEL': https://sonic.sega.jp/SonicChannel/
To commemorate this collaboration, a special illustration of Sonic wearing the PSG uniform has been released. During the event, various activities such as Sonic's appearance, gameplay experiences, and distribution of limited-edition novelties will be conducted.
■ 'ICI C’EST PARIS La Maison Tokyo' Event Overview
'ICI C’EST PARIS La Maison Tokyo' is an experiential pop-up space presented by PSG, where fashion, food, music, and art intersect. Following events in Los Angeles, Doha, and London, it is now being held in Shibuya, Tokyo.
- Period: May 2 (Sat) – May 5 (Tue), 2026, 11:00–21:00
- Venue: MEDIA DEPARTMENT TOKYO (19-3 Udagawa-cho, Shibuya-ku, Tokyo)
- Admission: Free (Note: Some content requires advance reservation and has capacity limits)
- Special Site: https://www.psg.fr/en/icp-tokyo-jp
■ 'Sonic' x 'ICI C’EST PARIS La Maison Tokyo' Collaboration Content
- Sonic Appears at the Venue!
During the event, a greeting featuring PSG's mascot 'GERMAIN' and 'Sonic' will take place. Don't miss this rare opportunity to see these two globally active characters together.
- Distribution of Limited Collaboration Novelties
Visitors will receive an 'ICI C’EST PARIS La Maison Tokyo x SONIC THE HEDGEHOG' collaboration sticker.
*Limited to one per person per day. Distribution will end once supplies run out.
- Gameplay Experience for 'Sonic Racing Cross World' and SEGA Retro Games
In the gaming area on the 1st floor, there will be demo stations for the latest Sonic title, 'Sonic Racing Cross World', as well as arcade cabinets for 'Sonic the Fighters' and the original 'Virtua Striker'.
- Sonic x Music Event
On the final day, May 5 (Tue), a music event featuring Sonic is scheduled. Look forward to special performances by Sonic and GERMAIN to liven up the venue.
■ Joint Campaign with 'SEGA STORE TOKYO'!
A linked campaign will be held at 'SEGA STORE TOKYO' in Shibuya PARCO, adjacent to the event venue.
- Period: May 2 (Sat) – May 5 (Tue), 2026
- Details: Customers who purchase items worth 1,500 yen (including tax) or more at 'SEGA STORE TOKYO' will receive an 'ICI C’EST PARIS La Maison Tokyo x SONIC THE HEDGEHOG' collaboration acrylic coaster.
*Limited to one per person per day. Distribution will end once supplies run out.
■ About the 'Sonic' Series
Sega's iconic global character, 'Sonic the Hedgehog,' the blue hedgehog who runs at supersonic speeds, will celebrate its 35th anniversary on June 23, 2026. Since its debut in the 1991 game 'Sonic the Hedgehog', numerous titles have been released for various consoles, with total series sales exceeding 1.77 billion units (including full games and F2P). Sonic has expanded beyond games into successful movies, animation, music, and merchandise, growing into a character loved across generations.
In this 35th anniversary year, Sonic will continue to dash onto various stages at supersonic speed, delivering new surprises and experiences to fans worldwide.
- Sonic Official X (Twitter): https://x.com/SonicOfficialJP
- Portal Site 'SONIC CHANNEL': https://sonic.sega.jp/SonicChannel/