SEGA to Exhibit at Asia's Largest IP Experience Mall: POP-UP SHOP and Mini Museum at "MARIO OUTLET" in Korea
SEGA will participate in the "MGM IP UNIVERSE 2026" project at Seoul's "MARIO OUTLET" starting May 1, 2026. The exhibit will include a "SEGA STORE" pop-up shop and a mini museum featuring SEGA's history and iconic gaming hardware.
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- 📰 Published: April 27, 2026 at 20:44
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SEGA CORPORATION (Headquarters: Shinagawa, Tokyo; President and COO, Representative Director: Shuji Utsumi; hereinafter "SEGA") will participate in "MGM IP UNIVERSE 2026," a major project aimed at renovating "MARIO OUTLET" in Seoul, Korea, into an experiential IP mall where global IPs gather, starting Friday, May 1, 2026.
As the first phase of this project, prominent IPs representing Japan and Korea will gather on the 5th floor of Building 1 of MARIO OUTLET. SEGA will launch a POP-UP SHOP and a mini museum as part of this initiative.
【MARIO OUTLET Store Information】
Address: 23 Digital-ro 9-gil, Geumcheon-gu, Seoul
Business Hours: Weekdays 10:30 AM – 9:00 PM (Fri–Sun until 9:30 PM)
Official Website: www.mariooutlet.co.kr
MGM IP UNIVERSE Website: https://mgmipuniverse.com/ko *Scheduled to open later
■ POP-UP SHOP
"SEGA STORE," which opened in Tokyo and Shanghai last year and has been visited by many fans, will appear at Mario Outlet as a POP-UP SHOP! The shop will offer character goods from representative SEGA and ATLUS titles such as "Sonic the Hedgehog," "Like a Dragon," "Project SEKAI COLORFUL STAGE! feat. Hatsune Miku," "Puyo Puyo," and the "Persona" series, as well as SEGA logo merchandise. Popular items currently on sale at SEGA STORE TOKYO are also planned to be available.
■ Mini Museum "SEGA: THE HISTORY OF FUN"
SEGA will open a mini museum to look back on the history of game culture that SEGA has walked through, exhibiting game materials, cabinets, and software introduced throughout SEGA's history. History boards created specifically for this museum and nostalgic hardware will be on display, allowing visitors to see SEGA's journey from various perspectives. Furthermore, a photo spot recreating the lifestyle of the 1990s is planned to be set up.
Details regarding tickets (with bonuses) will be announced at a later date.
◇ About SEGA ◇
SEGA CORPORATION develops, plans, sells, and operates games for home consoles, PCs, and smartphones. Additionally, it plans, develops, and sells character products, including digital services and prizes, utilizing the expertise gained in the game business. In the game business, SEGA provides game content developed in studios in Japan and overseas to the entire world through bases located globally, starting with Japan.
All company and product names mentioned are registered trademarks or trademarks of their respective companies. Information contained in this document is current as of the date of announcement.
©SEGA
As the first phase of this project, prominent IPs representing Japan and Korea will gather on the 5th floor of Building 1 of MARIO OUTLET. SEGA will launch a POP-UP SHOP and a mini museum as part of this initiative.
【MARIO OUTLET Store Information】
Address: 23 Digital-ro 9-gil, Geumcheon-gu, Seoul
Business Hours: Weekdays 10:30 AM – 9:00 PM (Fri–Sun until 9:30 PM)
Official Website: www.mariooutlet.co.kr
MGM IP UNIVERSE Website: https://mgmipuniverse.com/ko *Scheduled to open later
■ POP-UP SHOP
"SEGA STORE," which opened in Tokyo and Shanghai last year and has been visited by many fans, will appear at Mario Outlet as a POP-UP SHOP! The shop will offer character goods from representative SEGA and ATLUS titles such as "Sonic the Hedgehog," "Like a Dragon," "Project SEKAI COLORFUL STAGE! feat. Hatsune Miku," "Puyo Puyo," and the "Persona" series, as well as SEGA logo merchandise. Popular items currently on sale at SEGA STORE TOKYO are also planned to be available.
■ Mini Museum "SEGA: THE HISTORY OF FUN"
SEGA will open a mini museum to look back on the history of game culture that SEGA has walked through, exhibiting game materials, cabinets, and software introduced throughout SEGA's history. History boards created specifically for this museum and nostalgic hardware will be on display, allowing visitors to see SEGA's journey from various perspectives. Furthermore, a photo spot recreating the lifestyle of the 1990s is planned to be set up.
Details regarding tickets (with bonuses) will be announced at a later date.
◇ About SEGA ◇
SEGA CORPORATION develops, plans, sells, and operates games for home consoles, PCs, and smartphones. Additionally, it plans, develops, and sells character products, including digital services and prizes, utilizing the expertise gained in the game business. In the game business, SEGA provides game content developed in studios in Japan and overseas to the entire world through bases located globally, starting with Japan.
All company and product names mentioned are registered trademarks or trademarks of their respective companies. Information contained in this document is current as of the date of announcement.
©SEGA