Limited-time shop 'SEGA 65th THE LIMITED SHOP' to open at MIYASHITA PARK, Shibuya from May 21st (Thu)!

SEGA Corporation will hold the limited-time shop event 'SEGA 65th THE LIMITED SHOP' at MIYASHITA PARK in Shibuya starting Thursday, May 21, 2026, to celebrate its 65th anniversary. 'SEGA 65th THE LIMITED SHOP' is a limited-time shop that traverses the diverse IPs and cultures SEGA has created over its 65-year history, transmitting new values that go beyond the framework of games. All products developed for the event were newly produced specifically for this project, consisting of two main pillars: artist collaboration products and original products. Furthermore, through collaboration art with artists and spatial production, the world of the event will be provided as an 'experience.' In this event, Anique Inc., which plans and produces IP content, will be welcomed as a co-hosting partner to realize the project and maximize the experience value. ■ 'SEGA 65th THE LIMITED SHOP' Overview Period: May 21 (Thu) – May 28 (Thu), 2026 Hours: 11:00 – 21:00 (Scheduled) *On the final day, May 28 (Thu), hours will be 11:00 – 18:00. Venue: 'Park in Park', 1st Floor, MIYASHITA PARK Address: 6-20-10 Jingumae, Shibuya-ku, Tokyo Official Website: https://sega65th-the-limited-shop.anique.jp ■ Event Highlights ・65th Anniversary Items A total of 40 types of limited items, including apparel and sundries, are all "newly planned products" for this event. In addition to products using SEGA's various old and new IPs, the lineup includes products designed from perspectives never before used for merchandise, making it a special collection worthy of the 65th anniversary. ・Artist Collaboration Artists from various genres and across borders have participated. Each artist has reinterpreted SEGA's IP with their unique worldview. The collaboration products are all newly planned limited items, with a lineup of 11 types in total, including apparel and sundries. Furthermore, collaboration art created for this event will be exhibited, creating new value where culture and games intersect. ・Spatial Production Unique to the Event Through the exhibition of collaboration art with artists and spatial production that allows visitors to taste a worldview where the expansion of game culture and different domains intersect, we provide an experience unique to this event. ■ About the Event Key Visual In the key visual of this event, the focus is on the letters "GA" that make up the SEGA logo, and five groups of artists have each created an original design. "GA" is part of the initials of "Service Games," the origin of SEGA's company name, and is an important element symbolizing the foundation of the brand. Starting from "GA," which corresponds to "Games," each artist has visually expressed the spread of diverse values and cultures possessed by SEGA through their unique interpretations. Additionally, the striking characters for "6" and "5" in the key visual were produced by participating artist Shohei Ochiai. Along with the SEGA logos designed by each artist, it makes this event memorable as an expression symbolizing the 65th anniversary. ■ Introduction of Participating Artists Each artist will reconstruct SEGA's iconic IPs and motifs with their unique interpretation and develop them as artworks and products. By intersecting different domains such as game culture, contemporary art, and fashion, we aim to bring out new aspects and charms of the content SEGA has cultivated over many years, and aim to appeal value and expand context to a diverse range of layers beyond the traditional fan base. ・Shohei Ochiai Born in Omiya, Saitama. Graduated from Tama Art University, Department of Product and Design. Characterized by dynamic and unpredictable forms and three-dimensionality, and line drawings with strong pen pressure, he develops unique character expressions. In 2022, he provided works for the launch merchandise of JOOPITER, a digital auction house presided over by Pharrell Williams. ・SHINKNOWNSUKE A graphic designer/artist based in Tokyo.