SEGA Launches "SEGA UNIVERSE" for New Developments of Classic IPs, Releases Concept Movie and Official Website
SEGA announced "SEGA UNIVERSE," a project to revitalize classic game IPs. The first phase focuses on "OutRun" and "Sakura Wars," which celebrate anniversaries in 2026, expanding them beyond games.
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SEGA CORPORATION (Headquarters: Shinagawa-ku, Tokyo, President and COO: Shuji Utsumi, hereinafter SEGA) announced the launch of "SEGA UNIVERSE," a project that conveys the appeal of timeless titles that have colored eras through diverse entertainment content.
Under the concept of "NO OLD, STAY GOLD," "SEGA UNIVERSE" is a project that shines a light on classic works from the past that are still loved by fans, differentiating them from current titles, and broadcasts new ways to enjoy them by leaping beyond the world of games. As the first phase, we will roll out anniversary projects focusing on titles that will celebrate anniversaries in 2026, delivering nostalgic yet new entertainment content.
To mark the beginning of the project, a concept movie, key visual, and official website have been released.
"SEGA UNIVERSE" Concept Movie
https://youtu.be/t1OXuMg5PWk?si=7k9d-r0zVxgQdhKK
"SEGA UNIVERSE" Official Website
https://segauniverse.sega.jp/
SEGA positions its transmedia strategy as a key strategy, expanding the rich IPs created over its 65-year history not only in games but also across a wide range of media and merchandise, such as video, music, publishing, and live entertainment, thereby broadening its global presence. Through "SEGA UNIVERSE," we will promote multifaceted initiatives beyond the gaming world using IPs that transcend time and continue to shine off the screen.
■ Major IPs Celebrating Anniversaries in 2026
・"OutRun" (40th Anniversary)
Born in 1986 as a bodily sensation arcade game machine. Despite its simple gameplay, it became a massive hit with the exhilaration of driving through courses that branch into 15 routes, innovative multi-endings, and impressive game sound, making it a monumental drive game in arcade history.
・"Streets of Rage (Bare Knuckle)" (35th Anniversary)
A belt-scrolling action game that debuted on the home console Mega Drive in 1991. To reclaim a peaceful city, former police officers Axel, Blaze, and others challenge an evil syndicate. The game system allowing diverse moves and rhythmic sound gained huge popularity. The fourth installment of the series, released in 2020 after 26 years, generated massive buzz with over 2.5 million sales worldwide.
・"NiGHTS into dreams..." (30th Anniversary)
Released in 1996 for the home console Sega Saturn. A boy and girl who meet NiGHTS, an inhabitant of dreams flying in the sky, join forces to adventure and save the dream world. Developed by the "Sonic the Hedgehog" team, its novel concept and gameplay make it a one-of-a-kind flight action game that still receives passionate support from many fans.
・"Sakura Wars" (30th Anniversary)
A monumental dramatic adventure game released in 1996 on the Sega Saturn, set in a fictional "Taisho Era" where steam technology has developed. The elaborate animation direction that colored the story captivated many players. It won the Game of the Year at the CESA Awards '96 (now Japan Game Awards) and recorded the highest sales at the time as an original title for the Sega Saturn. Its popularity extends beyond games, continuing to develop in various media such as anime, stage plays, drama CDs, novels, and manga.
"SEGA UNIVERSE" Official Website: https://segauniverse.sega.jp/
"SEGA UNIVERSE" Official X: https://x.com/SEGA__UNIVERSE
About SEGA (https://www.sega.co.jp/)
SEGA CORPORATION develops its business centered on the planning, development, sales, and operation of games for home consoles, PCs, and smartphones, while also planning, developing, and selling digital services and character merchandise such as prizes, leveraging the know-how cultivated in its game business. In the game business, game content developed at studios in Japan and overseas is provided worldwide through bases located in various regions around the world, starting with Japan.
Company names and product names mentioned are registered trademarks or trademarks of their respective companies.
©SEGA
Under the concept of "NO OLD, STAY GOLD," "SEGA UNIVERSE" is a project that shines a light on classic works from the past that are still loved by fans, differentiating them from current titles, and broadcasts new ways to enjoy them by leaping beyond the world of games. As the first phase, we will roll out anniversary projects focusing on titles that will celebrate anniversaries in 2026, delivering nostalgic yet new entertainment content.
To mark the beginning of the project, a concept movie, key visual, and official website have been released.
"SEGA UNIVERSE" Concept Movie
https://youtu.be/t1OXuMg5PWk?si=7k9d-r0zVxgQdhKK
"SEGA UNIVERSE" Official Website
https://segauniverse.sega.jp/
SEGA positions its transmedia strategy as a key strategy, expanding the rich IPs created over its 65-year history not only in games but also across a wide range of media and merchandise, such as video, music, publishing, and live entertainment, thereby broadening its global presence. Through "SEGA UNIVERSE," we will promote multifaceted initiatives beyond the gaming world using IPs that transcend time and continue to shine off the screen.
■ Major IPs Celebrating Anniversaries in 2026
・"OutRun" (40th Anniversary)
Born in 1986 as a bodily sensation arcade game machine. Despite its simple gameplay, it became a massive hit with the exhilaration of driving through courses that branch into 15 routes, innovative multi-endings, and impressive game sound, making it a monumental drive game in arcade history.
・"Streets of Rage (Bare Knuckle)" (35th Anniversary)
A belt-scrolling action game that debuted on the home console Mega Drive in 1991. To reclaim a peaceful city, former police officers Axel, Blaze, and others challenge an evil syndicate. The game system allowing diverse moves and rhythmic sound gained huge popularity. The fourth installment of the series, released in 2020 after 26 years, generated massive buzz with over 2.5 million sales worldwide.
・"NiGHTS into dreams..." (30th Anniversary)
Released in 1996 for the home console Sega Saturn. A boy and girl who meet NiGHTS, an inhabitant of dreams flying in the sky, join forces to adventure and save the dream world. Developed by the "Sonic the Hedgehog" team, its novel concept and gameplay make it a one-of-a-kind flight action game that still receives passionate support from many fans.
・"Sakura Wars" (30th Anniversary)
A monumental dramatic adventure game released in 1996 on the Sega Saturn, set in a fictional "Taisho Era" where steam technology has developed. The elaborate animation direction that colored the story captivated many players. It won the Game of the Year at the CESA Awards '96 (now Japan Game Awards) and recorded the highest sales at the time as an original title for the Sega Saturn. Its popularity extends beyond games, continuing to develop in various media such as anime, stage plays, drama CDs, novels, and manga.
"SEGA UNIVERSE" Official Website: https://segauniverse.sega.jp/
"SEGA UNIVERSE" Official X: https://x.com/SEGA__UNIVERSE
About SEGA (https://www.sega.co.jp/)
SEGA CORPORATION develops its business centered on the planning, development, sales, and operation of games for home consoles, PCs, and smartphones, while also planning, developing, and selling digital services and character merchandise such as prizes, leveraging the know-how cultivated in its game business. In the game business, game content developed at studios in Japan and overseas is provided worldwide through bases located in various regions around the world, starting with Japan.
Company names and product names mentioned are registered trademarks or trademarks of their respective companies.
©SEGA