Angry Birds Wins 'International Classic IP Honor' at '2026 Weibo Culture Exchange Night' in Macau, China! - Long-standing Brand Value and Cultural Influence Highly Evaluated

Rovio Entertainment (Headquarters: Espoo, Finland, CEO: Alexandre Pelletier-Normand, hereinafter Rovio), a group company of SEGA CORPORATION (Headquarters: Shinagawa-ku, Tokyo, President and COO: Shuji Utsumi, hereinafter SEGA), announces that its popular IP "Angry Birds" won the "International Classic IP Honor" at the "2026 Weibo Culture Exchange Night" held at the Venetian Arena in Macau, China on April 11, 2026. This event is an international cultural exchange event organized by "Weibo," one of China's largest social media platforms, drawing participation from domestic and international figures across a wide range of cultural fields, including film, television, and music. This award is presented to IPs that possess high global influence and have created cultural value over many years. "Angry Birds" was recognized not only for its presence as an entertainment brand loved by many fans across generations and regions, but also for its contribution to cultural exchange. Since its birth as a mobile game in 2009, "Angry Birds" has expanded beyond gaming into animation, movies, licensing businesses, and experiential content, continuing to grow as a global IP through transmedia expansion. Thanks to universal appeal such as humor and creativity, it continues to receive support from a wide demographic worldwide today. Rovio will continue to further develop "Angry Birds" as a transmedia IP, enhance its presence in major markets including China, and aim to create new cultural value and expand touchpoints with fans. We are deeply honored to receive such a prestigious award. "Angry Birds" has evolved over 17 years in various forms, including games, animation, and movies, growing alongside our fans around the world. Moving forward, we look forward to delivering even more experiences through game rollouts in the Chinese market and the release of our new movie, "The Angry Birds Movie 3." ◆ About the "Angry Birds" Series The "Angry Birds" series is a mobile game developed and distributed by Rovio starting in 2009, and is a globally popular IP that surpassed 5 billion cumulative downloads by 2022. The game is characterized by a simple yet highly immersive design where players use a slingshot to launch unique birds to destroy obstacles and defeat the enemy green pigs. To date, it has expanded into multiple sequels, spin-offs, animations, and movies. ◆ About Rovio Entertainment (https://www.rovio.com/) Rovio Entertainment is a mobile-first gaming company that creates, develops, and publishes mobile games. The global brand "Angry Birds," born as a popular mobile game in 2009, has since evolved from games to animation, various entertainment, and consumer products through brand licensing. "Angry Birds" has also been made into movies, with "The Angry Birds Movie" released in 2016 and "The Angry Birds Movie 2" in 2019. The upcoming latest installment, "The Angry Birds Movie 3," is scheduled for a nationwide US release on December 23, 2026. The majority of Rovio's employees are based in Finland, where the headquarters is located, and the company became a subsidiary of SEGA in 2023. ◆ About SEGA (https://www.sega.co.jp/) SEGA CORPORATION's core business involves the planning, development, sales, and operation of games for home consoles, PCs, and smartphones. It also plans, develops, and sells digital services and character products, such as prize items, leveraging the know-how cultivated in its gaming business. In the gaming business, game content developed by studios in Japan and overseas is provided worldwide through bases located in Japan and around the world. The company names and product names mentioned are registered trademarks of their respective companies.