Golden SEGA for Golden Week! 'SEGA POP-UP SHOP in Nagoya PARCO' featuring the Gold SEGA Logo to open April 17!

SEGA Corporation is pleased to announce the opening of the 'SEGA POP-UP SHOP in Nagoya PARCO' at the Nagoya PARCO East Building B1F PARCO BOX from April 17 (Friday) to May 17 (Sunday), 2026.

The 'SEGA POP-UP SHOP,' which primarily carries products from 'SEGA STORE TOKYO' (opened last year in Shibuya PARCO), is making its debut in the Tokai area! As a special expansion to commemorate the Nagoya location and the Golden Week period, we will welcome visitors with the Gold SEGA logo and the SEGA POP-UP SHOP logo, both adorned with the local icon, the 'Gold Shachihoko.'

At 'SEGA POP-UP SHOP in Nagoya PARCO,' we will sell character goods from popular SEGA and ATLUS titles, including the 'Sonic the Hedgehog' series, 'Like a Dragon' (Ryu ga Gotoku), 'Project Sekai Colorful Stage! feat. Hatsune Miku,' 'Puyo Puyo,' and the 'Persona' series. Additionally, customers who spend 3,000 yen or more (including tax) will receive one 'Gold SEGA Logo Makie Sticker' on a first-come, first-served basis.

We look forward to your visit.

### ■ 'SEGA POP-UP SHOP in Nagoya PARCO' Limited Items / Novelties

#### ● 'SEGA Logo' NAGOYA Limited T-shirt To celebrate the event, a limited T-shirt combining the local icon 'Gold Shachihoko' with the 'Gold SEGA Logo' will be on sale. - Product Name: 'SEGA Logo' NAGOYA Limited T-shirt - Price: 4,400 yen (tax included) - Copyright: ©SEGA

#### ● Novelty: 'Gold SEGA Logo Makie Sticker' A 'Gold SEGA Logo Makie Sticker' featuring the 'Gold Shachihoko' will be available as a novelty. One sticker will be given to customers who purchase 3,000 yen or more (tax included) on a first-come, first-served basis.

### ■ Introduction of Some Featured Products

#### ● 'SEGA LABBIES™' A mysterious new plush toy series where teddy bears dress up as popular characters from SEGA and ATLUS. - Lineup includes: Sonic, Shadow (Sonic series); Kazuma Kiryu, Yoshitaka Mine, Daigo Dojima (Like a Dragon); Protagonist (Persona 3 Reload), Joker (Persona 5 Royal). - Sizes: Large (6,600 yen) / Small (3,850 yen)

#### ● 'SEGA Cooro™' A cute, round plush toy series designed to fit in your palm. - Lineup includes: Sonic, Tails, Knuckles, Amy, Shadow, Dr. Eggman, Chao, Maria (Sonic series); Kazuma Kiryu, Ichiban Kasuga, Goro Majima, Yoshitaka Mine, Daigo Dojima (Like a Dragon). - Price: 1,800 yen (tax included)

#### ● BE@RBRICK SONIC THE HEDGEHOG CHROME Ver. 100% & 400% A special BE@RBRICK figure from MEDICOM TOY commemorating the opening of SEGA STORE TOKYO will also be available in Nagoya. - Price: 19,800 yen (tax included)

#### ● 'Like a Dragon' glamb Collaboration T-shirt A SEGA STORE original collaboration T-shirt with the fashion brand glamb. - Price: 9,900 yen (tax included)

### ■ Event Overview - Period: April 17, 2026 (Fri) – May 17, 2026 (Sun) - Venue: Nagoya PARCO East Building B1F PARCO BOX - Hours: 10:00 – 20:00

*Images are for illustrative purposes. *Items may sell out depending on the situation. We appreciate your understanding.