SEGA Announces Partnership Agreement for the 20th Asian Games (2026/Aichi-Nagoya) - 5th Grader Yuki Selected as Japan Representative Candidate for 'Puyo Puyo Champions'

SEGA CORPORATION (Headquarters: Shinagawa-ku, Tokyo; President and COO: Shuji Utsumi; hereinafter "SEGA") is pleased to announce that it has signed a partnership agreement for the 20th Asian Games (2026/Aichi-Nagoya).

At this tournament, the competitive action puzzle game "Puyo Puyo Champions / Puyo Puyo eSports" developed by SEGA has been adopted as an eSports competition title, and the candidate for the Japanese representative player has recently been decided.

The 20th Asian Games (2026/Aichi-Nagoya) is one of Asia's largest sporting events, held in Japan for the first time in 32 years. Following the previous Hangzhou Games, eSports will be held as an official medal event. It will be held across 11 events and 13 titles, including the first-time inclusion of "Puyo Puyo Champions / Puyo Puyo eSports".

Partnership Agreement Overview Sponsorship Rank: Asian Games Tier 4 Official Supplier Sponsorship Category / Industry: eSports Games Contract Period: From the contract signing date to December 31, 2026

Overview of "The 20th Asian Games (2026/Aichi-Nagoya)" Event Period: September 19 (Sat) - October 4 (Sun), 2026 *eSports competitions will be held from September 23 to October 2, 2026 eSports Competition Venue: Aichi Sky Expo (Aichi International Exhibition Center) Exhibition Hall D (Address: 5-10-1 Centrair, Tokoname City, Aichi Prefecture) Official Website: https://www.aichi-nagoya2026.org/

"Puyo Puyo Champions / Puyo Puyo eSports" Japanese Representative Candidate Player Decided For the eSports competition to be held at the 20th Asian Games (2026/Aichi-Nagoya), the Japanese representative candidate player for "Puyo Puyo Champions / Puyo Puyo eSports" has been decided as Yuki. Yuki has been selected from the Japan esports Union (JeSU) as Japan's