Sekatsuku Launches 'Tenjikai Tantosha no Migiude' to Support Exhibition Operations and Drive Results
Sekatsuku Co., Ltd. will launch 'Tenjikai Tantosha no Migiude' on June 1, 2026, a comprehensive exhibition support service. It aims to reduce operational burdens and maximize results by providing professional hands-on support from planning through post-exhibition follow-up.
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- 📰 Published: May 26, 2026 at 19:00
- 🔍 Collected: May 26, 2026 at 10:31
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Sekatsuku Co., Ltd., which provides inside sales agency and exhibition sales support, will launch its new service, 'Tenjikai Tantosha no Migiude' (Right-hand Man for Exhibition Managers), on June 1, 2026. The service aims to solve issues such as personnel shortages, operational burdens, and lack of business negotiations for exhibition managers.
## Background
While online business meetings have become widespread, the importance of exhibitions—where companies can connect directly with prospective customers face-to-face—is rising again. However, exhibition participation involves a wide range of tasks, including planning, booth preparation, on-site operations, and post-show follow-up.
As of 2025, 51.6% of companies report a shortage of full-time employees, with human resource shortages becoming critical in sales and marketing. Against this backdrop, 'Tenjikai Tantosha no Migiude' was developed to help companies that wish to improve exhibition results but lack the necessary staffing.
## About the Service
This new service comprehensively supports all aspects of exhibition operations, including planning, production, construction, marketing, and office management, in addition to on-site sales support. Furthermore, rather than simple outsourcing, it builds a hands-on support structure focused on the ultimate goal of securing sales.
### Key Support Areas
- Strategic Advice: Optimizing KPIs and overall design to maximize participation value.
- Sales Agency: Professionals handle business card acquisition and appointment setting with high-quality customer service.
- Booth Construction: End-to-end management from design to set-up to enhance customer attraction.
- Creative: Strengthening brand appeal through memorable production materials.
- Administrative Support (BPO): Reducing man-hours by outsourcing complex non-core tasks.
- Marketing: Maximizing booth visitors via SNS and email newsletters from pre-show to post-show.
### Phase-based Support
1. Exhibition Planning (3 months prior): Direction and management outsourcing.
2. Preparation (2 months prior): BPO and non-core task outsourcing.
3. On-site (Day of): Sales support by professional staff.
4. Post-exhibition: Inside sales, nurturing, and appointment setting.
5. Consulting: System building based on over 3,865 days of experience.
### Case Studies
1. VisasQ Inc.: Realized a 400% increase in business card acquisition compared to the previous year.
2. Bengo4.com, Inc.: Lead acquisition reached approximately double that of the previous year.
3. Toyo ShinYaku Co., Ltd.: Achieved 410% of the target.
## Background
While online business meetings have become widespread, the importance of exhibitions—where companies can connect directly with prospective customers face-to-face—is rising again. However, exhibition participation involves a wide range of tasks, including planning, booth preparation, on-site operations, and post-show follow-up.
As of 2025, 51.6% of companies report a shortage of full-time employees, with human resource shortages becoming critical in sales and marketing. Against this backdrop, 'Tenjikai Tantosha no Migiude' was developed to help companies that wish to improve exhibition results but lack the necessary staffing.
## About the Service
This new service comprehensively supports all aspects of exhibition operations, including planning, production, construction, marketing, and office management, in addition to on-site sales support. Furthermore, rather than simple outsourcing, it builds a hands-on support structure focused on the ultimate goal of securing sales.
### Key Support Areas
- Strategic Advice: Optimizing KPIs and overall design to maximize participation value.
- Sales Agency: Professionals handle business card acquisition and appointment setting with high-quality customer service.
- Booth Construction: End-to-end management from design to set-up to enhance customer attraction.
- Creative: Strengthening brand appeal through memorable production materials.
- Administrative Support (BPO): Reducing man-hours by outsourcing complex non-core tasks.
- Marketing: Maximizing booth visitors via SNS and email newsletters from pre-show to post-show.
### Phase-based Support
1. Exhibition Planning (3 months prior): Direction and management outsourcing.
2. Preparation (2 months prior): BPO and non-core task outsourcing.
3. On-site (Day of): Sales support by professional staff.
4. Post-exhibition: Inside sales, nurturing, and appointment setting.
5. Consulting: System building based on over 3,865 days of experience.
### Case Studies
1. VisasQ Inc.: Realized a 400% increase in business card acquisition compared to the previous year.
2. Bengo4.com, Inc.: Lead acquisition reached approximately double that of the previous year.
3. Toyo ShinYaku Co., Ltd.: Achieved 410% of the target.
FAQ
展示会担当者のミギウデとはどのようなサービスですか？
展示会担当者の人手不足や準備負担を解消するため、企画、制作、ブース施工、当日の運営支援、事後のフォローまで展示会業務全体を包括的に代行し、受注に向けた成果最大化を伴走するサービスです。
主な支援内容はどのようなものがありますか？
戦略アドバイス（KPI設計など）、営業代行（名刺獲得・商談設定）、ブース施工、クリエイティブ制作、事務代行（BPO）、マーケティング（事前・事後の集客）の6つの領域を支援します。
提供開始はいつからですか？
2026年6月1日から提供を開始します。
展示会終了後のフォローはありますか？
あります。展示会期間終了後のフェーズとして、インサイドセールスによる名刺の即時データ化、72時間以内の追客、ナーチャリングおよび商談設定まで対応します。
導入による成果事例はありますか？
ビザスク社で前年比400%の名刺獲得数、弁護士ドットコム社でリード獲得数が昨年の約2倍、東洋新薬社で展示会目標達成率410%などの成果が出ています。