Latest! Survey on School Backpack Selection for 2027 Entrants Announced

Seiban Co., Ltd. (Headquarters: Tatsuno City, Hyogo Prefecture; President and Representative Director: Takaaki Izumi; hereinafter "Seiban") conducted a survey on school backpack selection targeting parents of children entering elementary school in April 2027. In order to serve as a reference for customers who are about to start choosing a school backpack, the company announces the latest information on school backpack selection. [Internet survey, Survey target: Individuals aged 25-45 with children scheduled to enter elementary school in the 2027 academic year, Survey period: May 7-14, 2026, Sample size: 1,395 / Last year's internet survey data (used for comparison), Survey target: Individuals aged 25-45 with children scheduled to enter elementary school in the 2026 academic year, Survey period: May 8-13, 2025, Sample size: 1,621] [Summary of Survey Results] ● The purchase color for girls, black series, reached a record high, approximately 3.3 times the previous year. ● The most important factor in selection was "color," respecting individuality in backpack choice. ● "Those who purchased a backpack by mid-May" accounted for 41.9% of the total. ● The most common purchase price range was 60,001 to 80,000 yen, accounting for 46.3%. The average purchase price was approximately 65,664 yen. [Girls' Purchase Colors] Black series reaches record high, approximately 3.3 times the previous year. For girls, the purple series was the most popular color at 26.7%. The notable color is the black series, once a standard for boys, which increased approximately 3.3 times from the previous year, reaching a record high proportion. This is thought to be due to the increase in various backpack designs and the mainstreaming of backpack selection that respects children's diversity. *For details on black series backpacks, please refer to the reference materials on page 4. [Boys' Purchase Colors] Black series accounts for approximately 60%, silver series rapidly gains popularity, diversifying. For boys, while the black series still accounts for about 60% as in the previous year, it is on a declining trend. Colors chosen are gradually diversifying, with the green series increasing by 3.7% and the silver series increasing by 3.8%. In particular, the silver series increased approximately 10.5 times year-on-year, rapidly gaining popularity. This is also thought to be because many families choose backpacks that respect their children's "likes." [Important Points in Backpack Selection] "Color" ranks first. Respecting individuality in backpack choice. The most important point when choosing a backpack was "color." In the diversifying backpack market, manufacturers are offering a wide variety of colors to meet customer needs, increasing options. Seiban also offers 40 colors for models for the 2027 academic year entrants. In terms of functionality, "lightness when worn" is emphasized, which is thought to be influenced by the fact that elementary school children's loads have become heavier than before due to the spread of tablet devices and other factors. [Purchase Progress] 41.9% of all respondents had purchased a backpack by mid-May. 41.9% of all respondents had purchased a backpack by mid-May, while 58.1% had not yet purchased. Of those who had not purchased, 70.4% plan to purchase by the end of August. This is thought to be because many families choose backpacks together with grandparents during the summer vacation and Obon long holidays, and because after August, there is a possibility of sales floor reductions and sell-outs of some products. [Purchase Price] The most common purchase price range was 60,001 to 80,000 yen, accounting for 46.3%. The average purchase price was approximately 65,664 yen. For those who purchased a backpack by mid-May, the most common purchase price range was 60,001 to 80,000 yen, accounting for 46.3%, with an average purchase price of approximately 65,664 yen. Black series backpacks supported in the genderless era Left) [Product Name] Model Royal Regio Ruban [Price] 78,000 yen (Tax-included price 85,800 yen) [Color Variations] 6 colors *Seiban directly managed store and official website exclusive model *Cassis Pink x Black / Ash Blue x Black / Navy x Black are official website exclusive colors (Available at some stores.) Right) [Product Name] Model Royal Regio Noche [Price] 78,000 yen (Tax-included price 85,800 yen) [Color Variations] 5 colors *Seiban directly managed store and official website exclusive model (Available at some stores.) Silver series backpacks rapidly gaining popularity among boys! [Product Name] Model Royal Dragoon [Price] From 68,000 yen (Tax-included price from 74,800 yen) [Color Variations] 11 colors *Silver x Pearl Metal Marine / Gold x Pearl Metal Red are Seiban directly managed store and official website exclusive colors *Silver x Black / Gold x Black are official website exclusive colors (Available at some stores.) Overview of Seiban Co., Ltd. Company Name: Seiban Co., Ltd. Representative: Takaaki Izumi, President and Representative Director Location: 379-1 Katayama, Tatsuno-cho, Tatsuno City, Hyogo Prefecture Corporate Website: https://www.seiban.com/ Business Description: Planning, manufacturing, and sales of school backpacks and related goods, planning and sales of other bags, childcare business, media business