Betta | Acquisition of Phase Free Certification: Betta Carry me! / Lightweight, Compact, Easy-to-Wear Baby Sling Usable from Newborns

Zoom-T Co., Ltd. (Headquarters: Minato-ku, Tokyo / Representative Director: Tomoko Kawai), which manufactures and sells baby products including the pediatrician-designed "Dr. Betta Feeding Bottle," has announced that its baby sling, "Betta Carry me!", has acquired Phase Free certification.

**Phase Free Certification**

Phase Free Certification (PF Certification) is a system that certifies that products and services hold value in both everyday situations and emergencies. Phase Free (Phase Free) is a new concept related to disaster prevention, aiming to improve the quality of life (QOL) by freeing it from the phases of everyday and emergency situations. Based on the idea of designing everyday items and services to also be useful in times of need, products and services that acquire certification from the Phase Free Association (General Incorporated Association) can display the "Phase Free Certification Mark." Certified products are evaluated for their utility in both daily life and during disasters.

**Contributing to the peace of mind in childcare environments, both "everyday" and "in case of emergency"**

**Background of Certification Acquisition**

The "Betta Carry me!" baby sling features a simple design that minimizes extra parts, making it lightweight and compact for portability. Its ability to be quickly worn when needed and its bag-shaped three-dimensional structure that securely envelops the baby are also key features. Its convenience in daily outings and during housework, and how its utility naturally extends to swift evacuation actions and safe carrying during emergencies, were highly evaluated.

Based on these points, it has now acquired Phase Free certification as a baby carrier that thoughtfully connects daily life and emergencies seamlessly.

The unique features of this product include the peace of mind of being able to use it effortlessly during emergencies, feeling the same as in everyday life, and naturally continuing disaster preparedness daily without conscious effort. It accompanies life with a baby, supporting both "everyday" and "in case of emergency."

**Bétta Carry me!**

"Betta Carry me!" was developed through in-house planning in 2003 and has been a popular long-seller since its launch.

We have continuously pursued greater comfort and safety, leading to numerous improvements. Being made in Japan allows for close communication with manufacturing factories, enabling careful improvements. It is a baby sling meticulously sewn piece by piece by Japanese artisans, with a strong commitment to quality.

It folds compactly to the size of a notebook, and has been recognized for its convenience when traveling with a baby and its ability to adapt to different carrying positions as the baby grows, earning it awards such as the Kids Design Award and the Parenting Award.

Betta's unique three-dimensional cutting creates a rounded bottom for the bag, allowing the baby to be held stably even when moving. Considering the safety of both baby and mother, load-bearing tests have been conducted. The current form was achieved by balancing the product's lightness and simple design with safety considerations.

**Betta Carry me! Overview**

* A long-selling product with over 320,000 cumulative units sold, more than 20 years after its launch. * A baby sling (baby carrier) that can be used from newborns and is easy to wear. * Adjustable size and unisex design, making it easy for parents to share, with a simple structure. * Lightweight and compactly foldable, easy to carry from daily life to emergencies. * Betta's unique three-dimensional stitching prevents twisting during wear, reducing the risk of the baby falling. * Can be easily washed at home and dries quickly, ensuring cleanliness at all times. * Awarded the Kids Design Award and Parenting Award. * Safe and secure, made in Japan. Certified as "no abnormality" by QTEC (Japan Textile Products Quality Technology Center, General Incorporated Foundation) for infant body retention checks (standard 7 movements*) under the SG standard for baby carriers.

* ① Leaning left and right, ② Twisting left and right, ③ Bending forward, ④ Arching backward, ⑤ Lightly jumping, ⑥ Raising and lowering both hands, ⑦ Bending forward and lowering one hand, touching the floor with fingertips up to 10cm. The inspection confirms that the infant does not fall during each movement.

We hope that you can hold your baby as much as possible during this precious, limited time.

We wish for you to spend safe time with your baby, always with "Betta Carry me!".

**Product WEB site**

URL: https://betta.jp/collections/baby-sling

**Brand Introduction**

Bétta (Betta)

Bétta way, Better story - We want to bring smiles to babies and parents raising children. We want precious newborns to use safe and secure "authentic" products. May the irreplaceable time of parenting be happy. Betta delivers products and emotions with care for babies and families, based on the philosophy of "First touch is authentic."

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