Olympic Representative Shiro Aihara Becomes Official Partner with ZUICA

ZUICA International Co., Ltd. (Headquarters: 12377-6 Yakanase, Yamanouchi-machi, Shimotakai-gun, Nagano Prefecture, Representative Director: Nobuhiro Tajima) announced today that it has entered into a wear partnership agreement with alpine skier Shiro Aihara.

Shiro Aihara

Aihara is a representative of Japan in alpine skiing at the 2026 Milan-Cortina Winter Olympics, where he achieved 20th place overall. With a track record in international competitions and a strong will to develop the sport, Aihara aims to improve his competitive performance, as well as foster the next generation and promote skiing.

This agreement was realized based on Aihara's high evaluation and trust in our products, as well as his empathy with our brand philosophy of "people's health through lifelong sports" and "environmental conservation for skiing 100 years from now."

[Partnership Details]

Provision of Skiwear and Alpine Suits, and Competition Support

ZUICA will provide Aihara with alpine suits and a full set of skiwear. We will support his competitive activities so that he can achieve his best performance during training and independent activities outside of official events in accordance with federation regulations.

Joint Development of World-Class Products

We will jointly advance product development aiming for further functionality and technological improvement by combining ZUICA's manufacturing expertise, which began with the development and sale of alpine suits in 2026, with Aihara's feedback from actual competition.

Promoting the Appeal of Skiing and Dissemination Activities

While receiving Aihara's cooperation in our promotional activities, including advertisements, catalogs, web media, and social media, we will widely communicate the appeal of our products and work together to foster the next generation and promote the development of ski competitions. Furthermore, we will also utilize our hotel business to create opportunities for activities and experiences.

ZUICA is currently a brand that focuses on the planning and development of skiwear, and has newly developed and sold racing suits for alpine skiing (hereinafter referred to as "alpine suits") since 2026. Utilizing our manufacturing expertise that balances functionality and design, we will provide products that incorporate Aihara's opinions and reflect our technology, and offer competition support. We will also work together to foster the next generation and promote the development of skiing by utilizing our hotel business.

Profile

Shiro Aihara

Shiro Aihara

January 20, 2001 (25 years old)

Birthplace: Sapporo, Hokkaido

Sport: Alpine Skiing

Discipline: Slalom

Affiliation: Koizumi Co., Ltd. / Koizumi Ski Club

Achievements:

2025 All Japan Championships Men's Slalom - Winner

2026 Milan-Cortina

Winter Olympics - 20th Place

Shiro Aihara's Comment

"The alpine suits developed by ZUICA emphasize feedback from actual competition, and I am confident that this support will directly lead to improved competitive ability. I will also work with ZUICA to convey the joy of skiing to younger generations."

Product Introduction

[FIS Approved] Racing One Piece / ZAM26GS01

[FIS Approved] Racing One Piece/ ZAM26GS01

This is an authentic racing suit that complies with FIS standards. The high-performance material with excellent stretchability does not hinder movement during skiing and maximizes performance in actual races. This new model, added to ZUICA's racing gear, is designed for competitors, embodying the aspirations of next-generation racers with its refined silhouette and functional beauty.

https://zuica.jp/view/item/000000000124

About ZUICA

ZUICA is a mountain resort wear brand that proposes comfortable wear connecting towns, travel destinations, and snowy mountains. Through manufacturing that pursues functionality, comfort, and design, we aim to create value for the happiness of people and the planet 100 years from now, centered on maintaining healthy life expectancy and environmental conservation.