【120-Year-Old Established Building Materials Trading Company】Releases Documentary Video Visualizing "Gratitude" – SMIC Co., Ltd.

"Thank You Surprise" 39 Project Video (4:05 seconds) SMIC Co., Ltd. (Headquarters: Nagaoka City, Niigata Prefecture; Representative Director: Eisuke Kamimura; hereinafter "the Company"), a general trading company handling housing building materials (such as glass, sashes, and housing equipment), released a approximately 4-minute video on April 24, 2026, showcasing a part of the "39 Project" launched internally in the summer of 2025. This project is part of our internal culture dissemination efforts, based on the philosophy that "Homes are made of invisible feelings." It began as an initiative to re-express gratitude that often goes unsaid face-to-face. By capturing and visualizing moments where employees surprised each other with thanks on March 9th, designated as "Thank You Day," we hope to convey to many people the spirit in which our company approaches its work every day. ⬇️ Watch the video here ↓ https://youtu.be/rqyJd1-0GWo 【Public Release: April 24th (Friday) 12:00 PM JST〜】 ● What is the "39 Project"? This project is an internal initiative aimed at visualizing the "gratitude" that employees often don't fully express to each other daily, and establishing it as an organizational culture. Starting in the summer of 2025, with March 9th ("Thank You Day") as the goal, the project began by setting up a large "39 Board" in a corner of the office for employees to post their messages of gratitude. Before long, the number of notes grew rapidly, and it became a talked-about spot among employees. Ultimately, to share this project with many people, each employee articulated "who they are grateful to, for what, and why," and these moments were recorded as a video on March 9th. This project is not merely an internal measure; it is also an attempt to communicate our company's philosophy, "Homes are made of invisible feelings," to society through the words of our employees. 39 (Thank You) Board ● Project Intent Under the vision "To become a building materials trading company that provides ideas," our company has established five values: "Earnest & Honest," "Change is Evolution," "Exceed Expectations," "Professional Pride," and "ALL SMIC!". All of these are important for responding to and exceeding the invisible feelings of our customers, and they represent our greatest strength. Our company is currently celebrating its 120th anniversary of founding and 60th anniversary since establishment. Our employee count has grown to its largest ever, and we highly value improving internal work satisfaction and fostering culture. With these thoughts in mind, this project was planned to further unite employees and improve services by re-expressing and communicating gratitude that often goes unsaid. SMIC VALUEs ● "Thank You Surprise" The letters from employees featured in the video were prepared as a surprise, known to no one until the filming day, March 9th. Each employee, as the sender, wrote their own words of gratitude to the recipient who supports them in their daily work. Furthermore, in this project, we deliberately avoided excessive staging, recording the real expressions and atmosphere among employees as they were. Therefore, the video captures not "manufactured emotions" but "genuine relationships" built through daily interactions. Through such experiences, employees have an opportunity to re-recognize each other's value, which leads not only to individual emotional growth but also to strengthening overall organizational unity and trust. ● Message Embedded in the Video Our company is also promoting business reforms that adapt to the times, such as internal DX and the utilization of generative AI. We believe that precisely because we live in an era where everything can be solved digitally and efficiently, the importance of "seemingly inefficient acts" like real spaces and real communication is increasing. People facing each other directly, exchanging words, and receiving feelings – each accumulation of these moments builds trust and enhances the quality of work. We believe that such "invisible value" is at the core of our business. "Homes are made of invisible feelings" This tagline represents not only the buildings themselves but also the human relationships involved. Gratitude is not a system but a culture, and culture is built through the accumulation of small daily actions. This project aims to be a step in that direction, strengthening the bonds among employees and ultimately extending value to customers and the local community. SMIC is TOTAL HOUSING SMIC, a company that responds to all needs related to "housing." We value not only the hard aspects of buildings but also the feelings of the people living there and the "invisible gratitude" of everyone involved in home building, aiming for a comfortable life.