[Pre-sale begins on Makuake] Beauty influencer "Kooki" with 280,000 followers launches men's sunscreen "1KEMEN Sunscreen Gel"

Beauty influencer "Kooki" (Smart Six Co., Ltd.), with over 280,000 followers across social media, is launching "1KEMEN Sunscreen Gel" for men.

This product is a men's sunscreen developed by "Kooki" based on his own experience, under the theme "Changing appearance changes life," and has been actively sharing content related to beauty, skin management, and self-improvement.

This product is scheduled for pre-sale on the crowdfunding service "Makuake." Details can be found below.

▼Makuake Page
https://www.makuake.com/project/1kemen/

Latest information is also available on the following social media channels.

▼Instagram
https://www.instagram.com/kooki_mensskincare
▼TikTok
https://www.tiktok.com/@kooki_mensskincare
▼YouTube
https://www.youtube.com/@kooki_mensskincare

Sunscreen that makes men's skin care a daily routine

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While many men are increasing their interest in skincare, "sun protection" has not yet sufficiently permeated as a common practice.

As the developer himself engaged in skin management, he recognized sunscreen as an important beauty item, but felt challenges in daily use due to reasons such as:

・Stickiness
・White cast
・Heavy feel
・Difficulty in continuous use

Against this background, "1KEMEN Sunscreen Gel" was developed with the concept of "sunscreen that men can easily use every day."

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■ Product Features

6-in-1 formula
Zero white cast
Large capacity for whole body use
Removable with face wash

・SPF50 PA++++
・For face and body
・6-in-1 formula (toner, serum, milky lotion, cream, sunscreen, makeup base)
・Contains 7 types of UV absorbers for broad UVA/UVB coverage
・Contains beauty ingredients
・Fragrance-free
・Large capacity 80g

Additionally, by incorporating ingredients such as Niacinamide, Azelaic Acid, and Stearyl Glycyrrhetinate, it is designed for easy daily use from a skin management perspective, in addition to UV protection.

The light texture suppresses white cast and stickiness, reducing the discomfort unique to sunscreens.

Furthermore, by making it removable with soap, consideration has been given to its ease of daily use.

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■ Development Background

Product born from experience in appearance improvement

"Kooki," the developer, realized the importance of sun protection through his past efforts in appearance improvement and skin management.

UV rays are known to cause dryness, spots, and wrinkles due to sunburn, making continuous use of sunscreen important.

As he shared his experience on social media, he received many comments such as:

"I don't know where to start"
"I can't stick to sunscreen"

In response to these voices, he aimed to develop a product that even beginners could easily incorporate.

Another feature of this product is that it has undergone repeated improvements while incorporating feedback from followers, and has been jointly developed down to its feel and specifications.

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1KEMEN Sunscreen Gel
SPF50 PA++++ / 80g / Fragrance-free

■ Makuake Sales Overview

Sales Start Date: May 10, 2026
Sales Platform: Makuake
Product Name: 1KEMEN Sunscreen Gel