Smiles and GRASSE TOKYO Jointly Develop Room Spray "IN ANGER" to Instantly Shift Atmosphere with a Single Spray; Official Online Shop Opens
Key facts
- Smiles and GRASSE TOKYO Jointly Develop Room Spray "IN ANGER" to Instantly Shift Atmosphere with a Single Spray; Official Online Shop Opens
- Smiles Co., Ltd. and GRASSE TOKYO Co., Ltd. have jointly developed "IN ANGER," a room spray designed to transform anger into fragrance, and opened their official online shop on June 10, 2026. Featuring spicy and fresh scents, it aims to help users express their emotions or reset the atmosphere.
- Source: PR Times
- Date: June 10, 2026
Direct answer
Smiles Co., Ltd. and GRASSE TOKYO Co., Ltd. have jointly developed "IN ANGER," a room spray designed to transform anger into fragrance, and opened their official online shop on June 10, 2026. Featuring spicy and fresh scents, it aims to help users express their emotions or reset the atmosphere.
- Citation
- Smiles and GRASSE TOKYO Jointly Develop Room Spray "IN ANGER" to Instantly Shift Atmosphere with a Single Spray; Official Online Shop Opens (June 10, 2026), PR Times
- Source
- PR Times
- Date
- June 10, 2026
Smiles Co., Ltd. and GRASSE TOKYO Co., Ltd. have jointly developed "IN ANGER," a room spray designed to transform anger into fragrance, and opened their official online shop on June 10, 2026. Featuring spicy and fresh scents, it aims to help users express their emotions or reset the atmosphere.
📋 Article Processing Timeline
- 📰 Published: June 10, 2026 at 10:00
- 🔍 Collected: June 10, 2026 at 10:32 (32 min after Published)
- 🤖 AI Analyzed: June 12, 2026 at 16:34 (54h 2m after Collected)
Smiles Co., Ltd. (Headquarters: Meguro-ku, Tokyo; President: Wataru Nozaki) and GRASSE TOKYO Co., Ltd. (Headquarters: Koto-ku, Tokyo; Representative Director: Shogo Fujii) have jointly developed the room spray "IN ANGER," characterized by its spicy and fresh aroma. Initially launched in March 2026, the official online shop will open on Wednesday, June 10, 2026. The product lineup includes three varieties, all centered around spices that give a sharp, stimulating impression: "Chili Pepper/Lemon," "Sansho Pepper/Caramel," and "Black Pepper/Fig." This room spray is designed for moments of heightened emotion or when one wishes to reset the atmosphere, serving as a statement.
◎ IN ANGER Official Online Shop: https://inanger.base.shop/
- Product Name: Room Spray IN ANGER
- Flavors: 3 types - "Chili Pepper/Lemon," "Sansho Pepper/Caramel," "Black Pepper/Fig."
- Price: ¥2,860 each (tax included) *Shipping fees not included.
- Sales Channels: Official Online Shop https://inanger.base.shop/
Features of IN ANGER
■ A Room Spray Born from "Anger"
IN ANGER was conceived in a stuffy conference room after a heated meeting.
There's no villain.
Opening a window can clear the air.
Yet, the heavy feelings that linger in the space don't disappear immediately.
Firmly grip the room spray,
And spray it as if to pierce the air.
The exhilaration of transforming anger into fragrance that arises at that moment is the origin of IN ANGER.
■ Spicy and Fresh: An Aroma That Stimulates the Space
Firmly grip IN ANGER. A small action to confront the air.
Use it as a single spray during work breaks, transitions, or as an alternative to deep breathing, stretching, or coffee breaks. The instantly spreading spicy and fresh aroma invigorates heavy air and stimulates the stagnation that dominated the atmosphere.
By making the scent of spices the main focus, it evokes a sharp sense of anger. The gentle sweetness of fruits represents a calming state of mind. The fragrance itself was designed to be a refreshing, not overly sweet scent that blends well into workplaces and shared spaces.
■ Packaging Design That Changes the Room's Expression
"Anger," the origin of IN ANGER, is expressed as energy for moving towards the next action.
The strong color scheme and dynamic, rough graphics visualize the feeling of a switch being flipped in stagnant air. The scent spreads instantly, and the impression of heavy air is transformed.
This transformation is captured as a graphic on the packaging.
The graphic patterns for each of the three flavors are created by photographing material textures and abstracting their qualities.
By incorporating the roughness and fluctuations of materials, the design achieves a vibrant color scheme that doesn't overwhelm the space, allowing it to integrate into interior decor.
When placed in a conference room, on a desk, a shelf, or store fixtures, IN ANGER is intended to be an object that slightly alters the impression of the space, rather than just a household item.
*For those interested in handling IN ANGER, please inquire via the following link:
https://thebase.com/inquiry/inanger-base-shop
Announcement Regarding Participation in the 34th Interior Lifestyle Exhibition
IN ANGER will be introduced at the GRASSE TOKYO Co., Ltd. booth during the "34th Interior Lifestyle" exhibition. We invite you to visit.
- Dates: June 10 (Wed) - June 12 (Fri), 2026, 11:00-18:00 (Last day until 16:30)
- Venue: Tokyo Big Sight West Exhibition Hall
- Booth Location: Atrium C013
*Details: Please refer to the official website.
FAQ
What was the purpose behind creating "IN ANGER"?
It was created to refresh the heavy atmosphere after heated meetings and transform heightened emotions into fragrance, encouraging mood changes and self-expression.
What are the scent types and their characteristics?
There are three types: "Chili Pepper/Lemon," "Sansho Pepper/Caramel," and "Black Pepper/Fig," all characterized by spicy and fresh aromas.
Where and when is it recommended to use?
It is recommended for use in spaces like conference rooms or around desks, during work breaks, or when needing to reset the atmosphere or manage heightened emotions.
What is the intention behind the packaging design?
It expresses 'anger' as energy for the next action, visualizing the feeling of a switch being flipped in the space through strong colors and dynamic graphics.
Does it have appeal as an interior decor item?
Yes, it is designed not just as a household item but as an object that can change the impression of a space, aiming for a sophisticated design that blends into interiors.