Japan's Only Ex-Disneyland and USJ Consultant, Gun Shimizu, to Release New Book Systematizing the "2% Rule" for Creating Obsessed Fans

Smile Guardian Inc. announces that its CEO, theme park consultant Gun Shimizu, will release his new book, "How to Create 'Obsessed' Fans Who Drive 90% of Sales from 10% of Customers," on June 3, 2026, through Kanki Publishing. In an age where AI provides answers and convenience accelerates, this is the sole weapon to "continue being chosen." "We're confident in our quality, but somehow we're not chosen." "Even if we go viral on social media, it's just temporary." "We provide polite service, yet customers easily switch to competitors." As AI and technology evolve, the functional differences between products and services are rapidly shrinking. With growing customer indifference where "anyone will do" or "anywhere will do," conventional marketing wisdom no longer applies. This book is a practical guide for building a brand that inspires such passionate devotion that customers say, "It has to be you." Book Features: Create Passionate Fans with the "2% Rule" The core of this book is the "2% Rule," a systemized methodology based on the author's learnings from Disneyland and USJ. It combines two elements: a fanatical attention to detail that 98% of people don't notice (the guest's 2%) and the observational skill to notice minute differences of about 2% in the customer right in front of you (the staff's 2%). By combining these two, you can escape the quagmire of price competition and become a brand that enjoys continuous support. Not Just for Large Corporations The book is filled with concrete action plans that small and medium-sized enterprises and sole proprietors can implement tomorrow without spending a lot of money, such as "pulling 10 weeds" or "calling customers by name before they introduce themselves." Comprehensive Coverage, Including Organization Building It covers not just know-how but also mechanisms for organizational improvement to instill philosophy in staff and elicit voluntary action, aiming for practical application by the reader. It is also a practical book for on-site leaders and managers. A Comment from the Author "In an era where people worry if AI will take their jobs, where 'this will do' becomes a more common phrase than 'this is what I want to do,' and where convenience has left a void in our hearts, I believe that an almost irrational level of dedication and an awareness of the person in front of you will be the force that drives the next economy. Through this book, I hope that even one more person will be able to move someone's heart." (Gun Shimizu) Book Overview Title: How to Create 'Obsessed' Fans Who Drive 90% of Sales from 10% of Customers Author: Gun Shimizu Release Date: June 3, 2026 Publisher: Kanki Publishing Price: 1,980 JPY (tax included) Available for pre-order on Amazon: https://www.amazon.co.jp/dp/4761278773 Table of Contents (Excerpt) Chapter 1: The Era When Just Being Liked Is Not Enough to Create Fans The Modern Service Structure Where "Shallow Empathy" Fails Chapter 2: Three Reasons Why You Need "Obsessed" Fans, Not Just Fans Passionate Support Opens Up the Future of Your Business Chapter 3: The Guest's 2% - How Thorough, "Unnoticed" Dedication Lures People into Obsession Chapter 4: The Staff's 2% - How "Awareness" Creates the Fastest Way to Exceed Expectations and Enthrall People Chapter 5: Action Plan to Break Through Mediocrity The "2% Rule" is a Weapon for SMEs and Individuals Too Chapter 6: The "Aesthetics of 2%" That Continuously Creates Obsessed Fans The Philosophy of Top-Tier Professionals Author Profile: Gun Shimizu CEO of Smile Guardian Inc. and a registered Small and Medium Enterprise Management Consultant. The only theme park consultant in Japan with experience at both Tokyo Disneyland and USJ. After working in attraction operations and maintenance at Oriental Land Co., Ltd., he joined USJ Co., Ltd., where he was involved in new area construction projects and operational improvements within the theme park. He went independent in 2016. As Executive Vice President of Miroku no Sato, a local amusement park in Hiroshima Prefecture, he achieved double-digit revenue growth. He is currently active in consulting, giving 50 lectures a year, and publishing books. Company Overview Company Name: Smile Guardian Inc. CEO: Gun Shimizu Address: #402 Dai-2 Kyoto Bldg., 227 Daikoku-cho, Higashi-iru, Aburanokoji, Shichijo-dori, Shimogyo-ku, Kyoto 600-8223 Business: Consulting for theme parks and experiential facilities, lectures, organizational development support URL: https://www.gunsul.jp/ Phone: 075-934-7511 Email: info@gunsul.jp