Smile Company Holds "Smile Training Camp" to Enhance Practical Skills and Mutual Learning Among Franchisees, Promoting Quality Improvement and "One-Team" Growth Through Know-how Sharing, Problem Identification, and Role-Playing Practice

Smile Company Inc. announced that it held the "Smile Training Camp" on April 8, 2026, as a venue for franchisees to share on-site knowledge, learn necessary concepts, and acquire concrete actions for future operations. The camp aims to improve the quality of franchisee operations and foster "one-team" growth.
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  • 📰 Published: April 30, 2026 at 19:30
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Smile Company Inc. (Headquarters: Kawagoe City, Saitama Prefecture; Representative Director: Shunsuke Yamano; hereinafter, Smile Company) announced today that it held the "Smile Training Camp" on April 8, 2026. This camp serves as a platform for franchisees to bring together their on-site knowledge and learn essential concepts and concrete actions required for future operations.

The Smile Training Camp is a meeting and practical training session where franchisees participate, share the know-how and success stories cultivated in their daily work, and bring forward current problems and challenges. Participants exchange opinions with each other, deepening their learning to apply to future operations. The objective is not only to share the expertise of each franchisee but also to confront real-world issues on-site and gain hints for solutions, thereby improving the quality of each franchisee's operations.

On the day of the event, franchisees shared know-how and 'how-to's, identified current problems and challenges, and engaged in opinion exchanges and discussions regarding them. Furthermore, role-playing sessions simulating actual customer service and business negotiations were incorporated, emphasizing the acquisition of practical skills usable in the field, rather than merely understanding knowledge. It also provided time to organize what is necessary and what should be prioritized for running a franchise, clarifying what each individual should do next. To achieve continuous business growth, it is essential not only to know success stories but also to assess the current state of one's own store, concretize necessary actions, and implement them in daily practice. The Smile Training Camp is positioned as a practical learning opportunity for this purpose.

Smile Company has been building a system to enable each and every franchisee to grow roots in their local community, primarily through the "Smile Cars" no-storefront used car buying franchise. We believe that franchisees sharing know-how and experiences with each other, and building relationships where they can consult without bearing worries and challenges alone, are crucial elements for stable business operations and sustainable growth. This Smile Training Camp is also part of an initiative to further strengthen the "one-team" culture, where all franchisees learn and support each other as they grow.

Moving forward, Smile Company will continue to promote practical learning opportunities and the creation of mutually supportive relationships so that each franchisee can operate their business with peace of mind and provide even better services to local customers. We will strive to improve the quality of franchisee operations and strengthen sustainable business foundations while fostering an environment where the headquarters, franchisees, and franchisees themselves can grow as a "one-team."

■Comment from Representative Director Shunsuke Yamano

The Smile Training Camp is not merely a place to share know-how, but an important venue for franchisees to bring the challenges and concerns they feel in their daily work, openly confront each other, and clarify their future actions. We prioritize not just joining the franchise, but most importantly, how to protect, continue, and grow after joining. Precisely because each franchisee has different regional characteristics and situations, we believe that a relationship where we think and learn together based on on-site voices, rather than one-way answers, is necessary. Through role-playing and exchanges of opinions, we feel that transforming knowledge into practical skills usable in the actual field, rather than letting it remain just knowledge, leads to stable franchisee operations.

Going forward, we will continue to foster an environment where the headquarters, franchisees, and franchisees themselves can support each other and grow, advancing the creation of a system where each company can confidently face local customers.

Reference: About Smile Company Inc.

Smile Company operates "Smile Cars," a no-storefront used car buying franchise, in over 100 locations nationwide, based on the motto "To remain a partner that delights customers." In September 2025, it was selected as one of "Saitama's Top 100 Companies." Starting in 2026, it also began recruiting franchisees for "Smile Truck," a buying franchise specializing in commercial vehicles. Smile Company will continue to sincerely engage with franchise owners, aiming to establish a grassroots franchise model and achieve sustainable business growth.

Smile Cars Official Page

Smile Truck Official Page

Smile Company Corporate Information Page

Reference: First book by Representative Director Shunsuke Yamano

A book summarizing the journey of "Smile Cars," a no-storefront used car buying franchise, to surpass 100 stores nationwide in just three years after starting franchisee recruitment. It focuses on on-site decision-making and continuous dialogue rather than just success stories. The book also includes a roundtable discussion with three franchise owners. It features honest opinions and exchanges from the field, not limited to success stories, conveying the true picture of "Smile Cars" and the atmosphere of the organization.

Book Title: Why did Smile Cars for Used Car Buying achieve 1 in 3 years
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