Using a Light Car Slated for Scrapping as a Canvas: Experiential Event "Graffiti Car, Drawn Joyfully and Made Together" Held for Children in Hidaka City, Saitama
Smile Company held a 'Graffiti Car' event in Hidaka, Saitama, where children painted a scrapped car, creating unforgettable memories and local community value.
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- 📰 Published: April 10, 2026 at 18:56
- 🔍 Collected: April 11, 2026 at 00:29 (5h 32m after Published)
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Smile Company Co., Ltd. (Headquarters: Kawagoe City, Saitama Prefecture; CEO: Shunsuke Yamano; hereinafter "Smile Company") held an experiential project titled "Graffiti Car, Drawn Joyfully and Made Together" on March 14, 2026, in Hidaka City, Saitama Prefecture, targeting children belonging to local youth soccer teams, by using a light car scheduled for scrapping as a canvas to draw freely.
This project was implemented with the aim of providing a place for unforgettable memories and creativity through the extraordinary experience of children directly drawing pictures and words on a light car that has finished its role and is to be scrapped. On the day of the event, about 30 children, mainly upper elementary school students, participated. The children were completely engrossed with their eyes shining at the experience of "drawing on a car," something they normally can never do, and drew their own favorite colors and messages all over the car body. Interactions naturally arose beyond team boundaries, and the sight of the children showing their smiles around the completed car was impressive, enveloping the venue in a warm atmosphere from start to finish. Parents watching over also shared comments such as, "It became a valuable experience," and "I was able to see a new side of my child."
The vehicle used this time was a light car scheduled to be scrapped. As vividly colored pictures and words were painted all over the car body by the children's hands, a single car that was about to finish its role transformed into a special existence that will remain in the children's memories. The sight of the children smiling around the completed car showed that the moment a product's role ends, it leads to new experiences and value.
Smile Company expands the storeless used car purchasing franchise "Smile Cars" nationwide, providing community-based car life support through a visit-type service directly going to customers' homes or designated locations. This "Graffiti Car" project was not just a simple event, but an initiative born out of thinking about how a company handling cars can be involved with the community and what value it can deliver. Smile Company will continue its initiatives to spread smiles to everyone involved through its business activities while valuing connections with the local community.
This project was implemented with the aim of providing a place for unforgettable memories and creativity through the extraordinary experience of children directly drawing pictures and words on a light car that has finished its role and is to be scrapped. On the day of the event, about 30 children, mainly upper elementary school students, participated. The children were completely engrossed with their eyes shining at the experience of "drawing on a car," something they normally can never do, and drew their own favorite colors and messages all over the car body. Interactions naturally arose beyond team boundaries, and the sight of the children showing their smiles around the completed car was impressive, enveloping the venue in a warm atmosphere from start to finish. Parents watching over also shared comments such as, "It became a valuable experience," and "I was able to see a new side of my child."
The vehicle used this time was a light car scheduled to be scrapped. As vividly colored pictures and words were painted all over the car body by the children's hands, a single car that was about to finish its role transformed into a special existence that will remain in the children's memories. The sight of the children smiling around the completed car showed that the moment a product's role ends, it leads to new experiences and value.
Smile Company expands the storeless used car purchasing franchise "Smile Cars" nationwide, providing community-based car life support through a visit-type service directly going to customers' homes or designated locations. This "Graffiti Car" project was not just a simple event, but an initiative born out of thinking about how a company handling cars can be involved with the community and what value it can deliver. Smile Company will continue its initiatives to spread smiles to everyone involved through its business activities while valuing connections with the local community.