Shunsuke Yamano, Founder of Smile Cars, Holds "Book Handover Event" in Tokyo and Osaka for National Franchise Owners to Commemorate First Book Publication
Key facts
- Shunsuke Yamano, Founder of Smile Cars, Holds "Book Handover Event" in Tokyo and Osaka for National Franchise Owners to Commemorate First Book Publication
- Smile Company Inc. held a book handover event in Tokyo and Osaka for national Smile Cars franchise owners, celebrating the release of founder Shunsuke Yamano's first book. The event, attended by 39 owners, emphasized direct engagement and the company's value on human relationships in its franchise model.
- Source: PR Times
- Date: April 1, 2026
Direct answer
Smile Company Inc. held a book handover event in Tokyo and Osaka for national Smile Cars franchise owners, celebrating the release of founder Shunsuke Yamano's first book. The event, attended by 39 owners, emphasized direct engagement and the company's value on human relationships in its franchise model.
- Citation
- Shunsuke Yamano, Founder of Smile Cars, Holds "Book Handover Event" in Tokyo and Osaka for National Franchise Owners to Commemorate First Book Publication (April 1, 2026), PR Times
- Source
- PR Times
- Date
- April 1, 2026
Smile Company Inc. held a book handover event in Tokyo and Osaka for national Smile Cars franchise owners, celebrating the release of founder Shunsuke Yamano's first book. The event, attended by 39 owners, emphasized direct engagement and the company's value on human relationships in its franchise model.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 19:31
- 🔍 Collected: April 1, 2026 at 16:47
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Smile Company Inc. (Headquarters: Kawagoe City, Saitama Prefecture; Representative Director: Shunsuke Yamano) held a "Book Handover Event" for Smile Cars franchise owners nationwide in commemoration of the publication of Representative Yamano Shunsuke's first book, "Why has Smile Cars for used car buying grown to over 100 stores in 3 years and continued to expand?" (published by Fuso Publishing).
This event was held in Tokyo on March 11 and in Osaka on March 12. On the day of the event, a total of 39 Smile Cars owners from across the country participated – 26 in Tokyo and 13 in Osaka. Representative Yamano engaged in conversations with each individual as he personally handed over the books.
This book is distinct from typical business books that summarize success strategies and operational know-how for franchise businesses. Its characteristic lies in focusing on Representative Yamano's own upbringing, values, struggles in the field, and relationships with franchise owners. Furthermore, it contains messages addressed to each Smile Cars owner nationwide, with their names published in full. Participating owners expressed surprise, with comments such as, "I thought it was a 'How-to' book for franchises, so it was unexpected to read about President Yamano's upbringing," and "I was delighted that there was a message addressed to me from President Yamano in the book." At the venues, owners were also seen discussing their impressions of the book, making it not just a commemorative publication event, but a time to reaffirm the values and relationships within the Smile Cars organization.
In recent years, the relationship between headquarters and franchisees has often been discussed as a challenge in the franchise industry. Smile Company continues to operate by emphasizing "direct human-to-human relationships" rather than relying solely on systems and frameworks. This book handover event is one such initiative symbolizing that stance.
Moving forward, Smile Company will continue to sincerely engage with its franchise owners through "Smile Cars," aiming to establish a field-rooted franchise model and achieve sustainable business growth.
■ Book Overview
Title: Why has Smile Cars for used car buying grown to over 100 stores in 3 years and continued to expand?
Author: Shunsuke Yamano
Release Date: March 11, 2026
Publisher: Fuso Publishing
Price: 1,700 yen (tax included)
Online Sales: https://www.amazon.co.jp/dp/4594102409/
■ About the Author
This event was held in Tokyo on March 11 and in Osaka on March 12. On the day of the event, a total of 39 Smile Cars owners from across the country participated – 26 in Tokyo and 13 in Osaka. Representative Yamano engaged in conversations with each individual as he personally handed over the books.
This book is distinct from typical business books that summarize success strategies and operational know-how for franchise businesses. Its characteristic lies in focusing on Representative Yamano's own upbringing, values, struggles in the field, and relationships with franchise owners. Furthermore, it contains messages addressed to each Smile Cars owner nationwide, with their names published in full. Participating owners expressed surprise, with comments such as, "I thought it was a 'How-to' book for franchises, so it was unexpected to read about President Yamano's upbringing," and "I was delighted that there was a message addressed to me from President Yamano in the book." At the venues, owners were also seen discussing their impressions of the book, making it not just a commemorative publication event, but a time to reaffirm the values and relationships within the Smile Cars organization.
In recent years, the relationship between headquarters and franchisees has often been discussed as a challenge in the franchise industry. Smile Company continues to operate by emphasizing "direct human-to-human relationships" rather than relying solely on systems and frameworks. This book handover event is one such initiative symbolizing that stance.
Moving forward, Smile Company will continue to sincerely engage with its franchise owners through "Smile Cars," aiming to establish a field-rooted franchise model and achieve sustainable business growth.
■ Book Overview
Title: Why has Smile Cars for used car buying grown to over 100 stores in 3 years and continued to expand?
Author: Shunsuke Yamano
Release Date: March 11, 2026
Publisher: Fuso Publishing
Price: 1,700 yen (tax included)
Online Sales: https://www.amazon.co.jp/dp/4594102409/
■ About the Author
FAQ
What is the title of the book published by Shunsuke Yamano of Smile Cars?
The title of the book is 'Why Smile Cars, the Used Car Buyer, Has Continued to Grow and Exceed 100 Stores in 3 Years?'
Where was the book handover event held?
The book handover event was held in two cities, Tokyo and Osaka, with a total of 39 owners participating.
What makes this book different from a typical business book?
The book focuses on the author's background, values, and relationships with franchise owners, and also includes messages to the owners.