German Barefoot Shoe Brand 'GROUNDIES' Launches Full-Scale Sales in Japan

In recent years, interest in barefoot shoes—promoting the restoration of natural foot function—has been growing in Japan, particularly among health-conscious consumers. However, most existing barefoot shoes are designed primarily for sports and outdoor use, leaving limited options suitable for business settings or casual daily wear.

Amid this context, Stride Co., Ltd. (headquartered in Chuo-ku, Tokyo) has launched full-scale domestic sales of GROUNDIES, a barefoot shoe brand that seamlessly blends fashion and function, starting June 12, 2026 (Friday). Loved in over 150 countries worldwide, GROUNDIES reimagines classic silhouettes such as Oxford shoes and loafers with a "barefoot feel," offering a new choice for everyone living urban lifestyles.

## About GROUNDIES

GROUNDIES was founded in 2019 in Freiburg, Germany.

Since its inception, the brand has adhered to the philosophy of "merging the many benefits of natural walking with modern design and high quality." Today, it is used by customers in over 150 countries.

The brand’s philosophy is "Stay grounded (keep your feet on the ground, step by step)." Guided by the belief that people are healthier and more balanced when their bodies can perform their natural functions, GROUNDIES continues to develop footwear that unlocks the foot’s innate potential.

## Technology and Craftsmanship

### Proprietary "TrueSense®" Outsole

Barefoot shoes must be thin, lightweight, and flexible—yet also durable enough to withstand Europe’s hard pavements. To achieve this balance, GROUNDIES developed its proprietary "TrueSense®" outsole. Made from lightweight TPU material, it offers approximately six times the abrasion resistance of standard PVC soles used in typical sneakers. Additionally, recycled materials are incorporated into the composition, reflecting the brand’s environmental responsibility.

### Two Fit Variants

To ensure optimal fit for all, GROUNDIES offers two last designs tailored to different foot shapes and preferences. Among them, the "Barefoot+" last represents the ultimate in barefoot freedom. Its anatomically inspired, fan-shaped design doesn’t just widen the toe box—it allows each toe to move freely and grip the ground naturally.

### Handcrafted, One Pair at a Time

Every product is born from Germany’s strict quality standards and meticulous design philosophy. The premium leather used across the lineup is carefully sourced from within Europe, delivering authentic texture and long-lasting durability. These materials are then handcrafted into barefoot shoes at traditional footwear factories in Portugal and Vietnam, one pair at a time.

## 26SS Collection (Selected Highlights)

### Palermo+

The Palermo+ combines traditional elegance with functional design that unlocks the body’s natural potential. Soft nappa leather conforms to the foot instantly, supporting agile and effortless movement.

- Men’s only
- Price: ¥25,000 (+tax)
- Colors: black
- Last: BAREFOOT+

### Cricket+

A timeless design perfected for flexibility

Cricket+ fuses the classic moccasin style with TrueSense® technology. While maintaining a sophisticated appearance, its exceptional flexibility and zero-drop design enable a natural, light stride.

- Unisex
- Price: ¥25,000 (+tax)
- Colors: beige, khaki
- Last: BAREFOOT+
- Release: Scheduled for July

### Brisbane

Brisbane integrates TrueSense® technology into the classic silhouette of a penny loafer. With its clean profile and flexible zero-drop sole, its supple, unrestricted comfort delivers a sense of liberation with every step.

- Unisex
- Price: ¥24,000 (+tax)
- Colors: black, chocolate
- Last: BAREFOOT
- Release: Scheduled for July

## Sales Information

- Launch Date: June 12, 2026 (Friday)
- Available at: Nationwide GROUNDIES retailers and the official GROUNDIES online store
- Official Online Store: http://groundies.jp/
- Official Instagram: @groundiesjp