Retail Media Service "Storegeek Signage": New Introduction at Cainz and New Categories Added, Expanding to 5,200 Units Nationwide

Storegeek Inc. (Headquarters: Minato-ku, Tokyo; Representative: Takayuki Hirose, President; hereinafter "Storegeek") is pleased to announce that its retail media service "Storegeek Signage" has been newly introduced at Cainz Corporation (Headquarters: Honjo City, Saitama; Representative: Masayuki Takahashi, President & CEO; hereinafter "Cainz"), a major home center chain.

Additionally, by starting expansion into new categories such as health foods and men's cosmetics, and by expanding deployments at existing locations, the company expects to grow to approximately 5,200 units by spring 2027, about double the current number.

In about one year since the full-scale launch, with category and scale expansion, the company has achieved over 100 campaign cases, with over 80% of cases confirming sales lift effects. Implementation and continuous use are progressing across various categories and brands, primarily in manufacturers' marketing departments.

What is "Storegeek Signage"?

"Storegeek Signage" is a new retail media service independently developed by Storegeek, leveraging the marketing technology expertise and digital signage product development capabilities of its parent company, FreakOut Holdings, Inc. (Headquarters: Minato-ku, Tokyo; Representative: Ken Honda, President & Global CEO), and the retail media know-how of FEZ Inc. (Headquarters: Chiyoda-ku, Tokyo; Representative: Yuji Akao, President; hereinafter "FEZ").

Since its launch in October 2023, it has been a vertical signage dedicated to the "regular shelf" area, where about 80% of store sales are said to occur. It can approach shoppers just before purchase with high visibility without reducing shelf display space. Additionally, based on "Urumo", the largest retail data platform in Japan provided by FEZ, advertising effectiveness can be verified using ID-POS data.

Currently, it has been introduced at major drugstore chains including Tsuruha Group, Welcia Pharmacy, Kirindo, Shinseido Pharmacy, Sundrug, Chubu Yakuhin, and Tomods, and with the addition of Cainz, it is building a nationwide retail media network beyond drugstores.

About the New Introduction at Cainz

Storegeek is proactively proposing introductions to retail chains nationwide, leveraging FEZ's relationships with retail operators. This time, the introduction at Cainz, a major home center chain, has been decided.

With Cainz's participation, "Storegeek Signage" will begin expansion into the home center industry, not limited to drugstores. This enables manufacturers to conduct in-store communication across retail formats, reaching a wider range of purchasers.

About Service Scale Expansion

"Storegeek Signage" started advertising distribution at 3,000 units in June 2025, and has since expanded target categories, distribution channels, and stores in response to strong demand from retail operators and manufacturers.

Going forward, with the introduction at Cainz, expansion at existing locations, and addition of new categories, the company expects to reach 5,200 units from October 2026 to spring 2027.

About Launch of New Categories

Previously, "Storegeek Signage" delivered advertisements in front of regular shelves in four categories: oral care, skin care, hair care, and fabric care. Responding to strong requests from retail operators and manufacturers for category expansion, the company will start deploying in the health food and men's cosmetics categories in 2027.

The health food category is expanding market due to rising health awareness, with high manufacturer demand for in-store product appeal. The men's cosmetics category is a rapidly growing market where in-store information provision greatly influences purchase decisions. Adding these new categories will contribute to solving marketing challenges for a wider range of manufacturers.

Results in One Year of Operation

"Storegeek Signage" has accumulated over 100 campaign cases in about one year since full-scale operation began in 2025. In over 80% of cases, sales lift effects were confirmed through effectiveness verification using ID-POS data from FEZ's retail data platform "Urumo".

Implementation and continuous use are progressing across various brands in oral care, skin care, hair care, and fabric care categories, primarily in manufacturers' marketing departments, establishing its position as a "retail media that delivers results in front of regular shelves".

Future Outlook

Storegeek will continue to enhance media power by expanding retail operators, target categories, and stores, while promoting new in-store communication initiatives that go beyond sales promotion to include brand message dissemination. It aims to solve communication challenges for retailers and manufacturers and expand the possibilities of retail media.