Star Jewelry Launches 'Doraemon Collection' on May 14th to Celebrate 80th Anniversary

Star Jewelry (Headquarters: Naka-ku, Yokohama), a Japanese jewelry brand known for its high-sensitivity designs and craftsmanship, will celebrate its 80th anniversary in 2026. As a special project, the brand is launching a collection designed around 'Doraemon'.

Named 'DORAEMON★STAR JEWELRY,' this collection is packed with excitement within its innovative designs. It merges Star Jewelry’s 80th-anniversary theme, 'PROTOPIA,' with the world of Doraemon, the cat-shaped robot from the future loved worldwide.

The lineup consists of 11 jewelry items and 2 jewelry boxes, which will go on sale at Star Jewelry stores nationwide and the official online store on Thursday, May 14. Pre-sales will be available through the official LIVE commerce 'Kairu Shopping LIVE' scheduled for broadcast at 19:00 on Wednesday, May 13.

Product range and pricing:
- Charms (5 types): ¥49,500 – ¥330,000
- Necklace (1 type): ¥99,000
- Earrings (3 types): ¥27,500 – ¥82,500
- Ear Cuffs (2 types): ¥27,500 – ¥39,600

The 80th-anniversary theme 'PROTOPIA ~The Harmony of Nature & Art~' represents a forward-looking concept of stepping into a fresh world by blending differing elements. The collection includes unique, limited-edition items such as an 'Anywhere Door' charm that opens to a sparkling world, and reversible charms featuring Doraemon's face looking at the night sky. Motifs like the 'Four-Dimensional Pocket' and Dorami’s ribbon and tail are masterfully integrated with Star Jewelry’s craftsmanship.

Key Highlight Items:
- K10YG Charms (¥49,500): Lightweight open-work designs featuring Doraemon in star shapes and Dorami in moon shapes, with subtle details like the 'Wishing Star'.
- K18YG Lapis Lazuli/Diamond Reversible Charm (¥198,000): Features lapis lazuli representing the night sky on one side and Doraemon’s face on the other, with a dual-brand logo engraved on the side.
- K18YG Pink Mother of Pearl/Diamond 'Anywhere Door' Charm (¥330,000): A luxurious charm where opening the door reveals a sparkling diamond star. It combines adult playfulness with high-end craftsmanship.
- 'Four-Dimensional Pocket' Necklace (¥99,000) & Earrings (¥82,500): Minimalist Y-style designs featuring mother of pearl and white sapphire, where a star seems to jump out of the pocket.