Standard Inc. (Minato-ku, Tokyo; President and CEO: Katsuki Kobayashi) will grand open 'GLANZA Kyobashi,' the first store of its new premium karaoke brand 'KARAOKE GLANZA' for working adults, today, Tuesday, June 16, 2026, at 5:00 PM. In addition to JOYSOUND, the store introduces DAM for the first time, with Audio-Technica condenser microphones as standard equipment in all 20 rooms. The store completely redesigns its concept from sound systems to pricing and cuisine, offering a karaoke experience that working adults can comfortably choose after work or for second-party gatherings.
A New Brand Addressing Why Working Adults Avoid Karaoke
Following the pandemic, the karaoke market is recovering. However, feedback from working adults includes dissatisfaction with microphones and sound quality, unclear pricing, and a desire for better food. 'KARAOKE GLANZA' is a new brand that rethinks sound, space, pricing, food, and service from the ground up to address these challenges. The goal is to create a store that working adults naturally visit for post-work meals, time with friends, or after-dinner gatherings.
Store Design Tailored to Working Adult Usage Scenarios: From Sound to Pricing and Cuisine
· Sound: All 20 rooms are equipped with high-end audio systems designed to clearly reproduce even the finest vocal details. The 'Sugo-Oto Room,' featuring large wireless party speakers, delivers a powerful, live-like audio experience.
· Pricing: The flat-rate 'Class G' room includes all-you-can-drink beverages, priced at ¥11,000–/room during the day and ¥17,600–/room at night (tax included) per hour. 'GLANZA Kyobashi' features two such rooms, offering flexible pricing suitable for small business entertaining to large parties and banquets.
· Cuisine: Food is positioned not as a mere side menu but as an integral part of the experience. Meat dishes are the signature offering, with enhanced sharing menus, providing a new karaoke experience where guests can enjoy not only singing but also dining and conversation.
Comment from President and CEO Katsuki Kobayashi
'We built this store based solely on customer experience, transcending the boundaries of karaoke manufacturers. 'KARAOKE GLANZA' is the embodiment of this philosophy.
As adults, it becomes harder to find places we truly love. That's why we wanted to create a 'place for working adults'—a space where colleagues and friends can gather without hesitation after work. Starting from Kyobashi, we aim to expand 'KARAOKE GLANZA' nationwide as a new choice in karaoke.'
Store Expansion Plan
Following the opening of the first store, 'GLANZA Kyobashi,' the second store will be announced soon. The company plans to open multiple stores by the end of 2026 and will proceed with dual strategies: rebranding existing 'Karaoke Shop JOYSOUND' locations and launching new 'KARAOKE GLANZA' stores.
Grand Opening Campaign
To celebrate the grand opening, 'GLANZA Kyobashi' will run an opening campaign from Tuesday, June 16, 2026, to Tuesday, June 30, 2026.
First 5 Days Only (6/16–6/20)
For groups of 10 or more with advance reservations using the room after 6:00 PM, the first three groups each day will receive 1 kg of beef diaphragm meat.
During the Campaign Period (6/16–6/30)
① Raffle for dining vouchers from 'Shabu-Shabu Sukiyaki Private Dining Tenku, Shinagawa Minamiguchi Branch'
· 'Tenku' Elegant Course Pair Invitation: 50 pairs (100 people) · 'GLANZA' ¥5,000 discount voucher: 200 people
② Half-price offer on the signature menu 'Luxury Grilled Platter of Beef, Pork, and Chicken' ※ Available to all visiting customers while supplies last
Store Overview
Store Name
GLANZA Kyobashi
Location
Kyobashi 3-3-14, Chuo-ku, Tokyo, Kyobashi 3-chome Building
Phone Number
03-3527-9997
Number of Rooms
20 rooms
Main Facilities
Flat-rate 'Class G' rooms, Sugo-Oto Room, party room accommodating up to 25 people, 'Oshi' Activity Room, Aurora Lighting Room
Karaoke Systems
JOYSOUND X1 / LIVE DAM WAO!
Microphones
Audio-Technica condenser microphones in all rooms
Official Website
https://glanza-k.com/
Company Overview
Company Name
Standard Inc.
Representative
President and CEO Katsuki Kobayashi
Headquarters
Shinagawa NBS Building, 2-5-12 Minamisenju, Minato-ku, Tokyo
Group
Consolidated subsidiary of Kosidaka Holdings Co., Ltd.
PDF Download URL
d184563-3-785bfad9dc86e1ee17770e5b6c996741.pdf
FACT BOX
- Source: PR TIMES
- Category: New Product
- Products / services: KARAOKE GLANZA