AMIRI Opens First Flagship Store on London's New Bond Street
Key facts
- AMIRI Opens First Flagship Store on London's New Bond Street
- AMIRI expands its European footprint with a new two-story flagship on London's New Bond Street, blending Hollywood aesthetic with British craftsmanship.
- Source: PR Times
- Date: April 29, 2026
Direct answer
AMIRI expands its European footprint with a new two-story flagship on London's New Bond Street, blending Hollywood aesthetic with British craftsmanship.
- Citation
- AMIRI Opens First Flagship Store on London's New Bond Street (April 29, 2026), PR Times
- Source
- PR Times
- Date
- April 29, 2026
AMIRI expands its European footprint with a new two-story flagship on London's New Bond Street, blending Hollywood aesthetic with British craftsmanship.
📋 Article Processing Timeline
- 📰 Published: April 29, 2026 at 00:18
- 🔍 Collected: April 28, 2026 at 16:02
- 🤖 AI Analyzed: April 28, 2026 at 17:01 (59 min after Collected)
AMIRI has announced the further expansion of its business operations in Europe with the opening of a new store on London's New Bond Street. This marks the brand's second store in Europe and its first in the United Kingdom.
The London flagship brings the essence of Hollywood to Europe, expressing AMIRI's roots and inspiration through premium materials, layered textures, and an homage to the interiors of hotels and residences in its hometown. These elements harmonize with and reflect London's heritage of private clubs and luxury townhouses, as well as the gentlemen's clothiers of Savile Row, located just one block away. This resonance aligns with AMIRI's spirit of focus on exceptional tailoring and craftsmanship.
Featuring interior design that reflects founder and Creative Director Mike Amiri's unique aesthetic—modern American luxury born in Los Angeles—the London flagship spans two floors and carries men's and women's collections, including accessories and footwear. The entire space is enveloped in a cinematic atmosphere, with decor reminiscent of golden-era Hollywood film sets. Each area possesses a distinct personality, creating its own unique scene.
The wall decorations combine diverse materials, juxtaposing custom boiseries (wooden wall panels) made from pommele wood with large-format tapestry art, both evocative of the Art Deco style that intrinsically links the histories of London and Los Angeles. The muted color palette reflects the West Coast colors that have always inspired Amiri, utilizing deep browns and creams in neutral tones reminiscent of the desert. Finishes of travertine, onyx, and stone, along with premium upholstery and fabric wall finishes, create a contrast of cold and warmth, nostalgically reflecting the glamour of various eras as a backdrop for AMIRI's collections.
Selected vintage furniture and custom-made pieces with diverse personalities, coupled with one-of-a-kind art pieces, serve as accents throughout the space. Within this environment, AMIRI's garments are given a new context, asserting their presence grandly like the protagonists of a story.
AMIRI London
123 New Bond Street
London, W1S 1DY
United Kingdom
Opening Hours:
Monday–Saturday 10:00–19:00
Sunday 12:00–18:00
The London flagship brings the essence of Hollywood to Europe, expressing AMIRI's roots and inspiration through premium materials, layered textures, and an homage to the interiors of hotels and residences in its hometown. These elements harmonize with and reflect London's heritage of private clubs and luxury townhouses, as well as the gentlemen's clothiers of Savile Row, located just one block away. This resonance aligns with AMIRI's spirit of focus on exceptional tailoring and craftsmanship.
Featuring interior design that reflects founder and Creative Director Mike Amiri's unique aesthetic—modern American luxury born in Los Angeles—the London flagship spans two floors and carries men's and women's collections, including accessories and footwear. The entire space is enveloped in a cinematic atmosphere, with decor reminiscent of golden-era Hollywood film sets. Each area possesses a distinct personality, creating its own unique scene.
The wall decorations combine diverse materials, juxtaposing custom boiseries (wooden wall panels) made from pommele wood with large-format tapestry art, both evocative of the Art Deco style that intrinsically links the histories of London and Los Angeles. The muted color palette reflects the West Coast colors that have always inspired Amiri, utilizing deep browns and creams in neutral tones reminiscent of the desert. Finishes of travertine, onyx, and stone, along with premium upholstery and fabric wall finishes, create a contrast of cold and warmth, nostalgically reflecting the glamour of various eras as a backdrop for AMIRI's collections.
Selected vintage furniture and custom-made pieces with diverse personalities, coupled with one-of-a-kind art pieces, serve as accents throughout the space. Within this environment, AMIRI's garments are given a new context, asserting their presence grandly like the protagonists of a story.
AMIRI London
123 New Bond Street
London, W1S 1DY
United Kingdom
Opening Hours:
Monday–Saturday 10:00–19:00
Sunday 12:00–18:00
FAQ
What are the key facts in this article?
AMIRI expands its European footprint with a new two-story flagship on London's New Bond Street, blending Hollywood aesthetic with British craftsmanship.
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AMIRI expands its European footprint with a new two-story flagship on London's New Bond Street, blending Hollywood aesthetic with British craftsmanship.
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PR Times: https://prtimes.jp/main/html/rd/p/000000109.000046849.html | April 29, 2026