The sun illuminating bare skin. The scent of the tide. Low-rise denim shining against the endless horizon. An endless summer day that only DSQUARED2 can depict. For Spring/Summer 2026, DSQUARED2 turns its gaze to Brazil, reflecting the heat, light, and instinctive rhythm of Rio de Janeiro. Shot by Brazilian photographer Rafael Moura, this campaign unfolds as a continuous flow of energy and emotion. Its immersive and intuitive world is full of dynamism, with every frame feeling like a real, unmanufactured moment. In Rio, the atmosphere itself becomes a story. The warmth of the sun, the texture of sand and stone, the quiet tension between stillness and movement. These elements shape a narrative that unfolds with the shifting light. From the soft morning light by the water to the scorching afternoon and the captivating pull of the night, silhouettes transform and postures are refined. Denim clings to the body, frayed, and bare skin glows. The body moves instinctively, full of confidence. Conceived by Creative Directors Dean & Dan Caten, this campaign views Brazil not merely as a backdrop, but as a vibrant, sensual, and deeply emotional entity. The visuals, shot with an all-Brazilian cast and crew, possess a reality that cannot be artificially created. The energy rooted in the land guides every gesture, gazes leave a lingering impression, movements feel improvised, and the rhythm of Rio is inextricably linked to the visual language itself. Mauria Caetano, Jonas Barros, Marlon Teixeira, and Matheus Batista are at the heart of the cast, embodying a raw yet captivating charm and the energy of living authentically. With styling by Haley Wollens and production by Mawé Productions, this project emerged from a deep collaboration rooted in the land and culture, unfolding as a creative dialogue spun from within. The Spring/Summer 2026 collection is not a portrait of Brazil, but a 'feeling.' Bathed in sunlight, driven by instinct. Rawness and refinement coexist, celebrating the body, light, and the electric energy of the 'now' moment. This season captures DSQUARED2 in its purest form—fearless, sensual, and constantly in motion—wherever that heat may lead. CREDITS: Creative Directors: Dean & Dan Caten Photos by Rafael Moura Video by Gabriel Novis @ DearStrangerFilms Starring: Mauria Caetano, Jonas Barros, Marlon Teixeira, Felipe Bertuol, Matheus Batista Styling: Haley Wollens Hair & Make Up Artist: Amanda Schön Production: Mawé Productions

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  • Source: PR TIMES
  • Category: ファッション,アパレル