ROAlív Launches New 3-Step Hair Care Series for Beautiful, Manageable Hair, Available May 21, 2026

Skincare & fragrance brand "ROAlív" will launch a new hair care series that locks in beauty in three steps for dry, damaged, and aging hair. The series, consisting of "Silky Lock Shampoo," "Boost Lock Serum," and "Repair Lock Treatment," will be available on Thursday, May 21, 2026.

Locks in melting glossy hair. Honey*1 delivers an overwhelming smooth feel.

Locks in high-density moisture for hair that has become sparse due to color, perm, and daily damage accumulation.

This hair care for dry & damaged hair thoroughly fills from the core to the surface, making it smooth and sleek, with the power of honey*1 + lipid nanocapsules*2 + amino acids*3.

Achieve moisturized and smooth-to-the-touch hair just by washing.

Prevents dryness and frizz, leading to soft, glossy, and manageable hair.

We have condensed everything necessary for modern damaged hair.

Every day, enjoy hair that makes your heart dance, as if you just left the salon.

*1 Honey (moisturizing ingredient) *2 Water, PG, Distearyldimonium Chloride, Quaternium-33, Cholesterol, Ceramide NG, Ceramide AG, Ceramide NP, Ceramide AP, Ceramide EOP, BG (moisturizing ingredients) *3 PCA, PCA-Na, Aspartic Acid, Alanine, Arginine, Isoleucine, Glycine, Serine, Threonine, Valine, Phenylalanine, Proline, Histidine (moisturizing ingredients)

Concept

Prevents shampoo damage and leads to beautiful hair while washing.

More and more people are enjoying various hairstyles freely, utilizing color, bleach, and perms, regardless of their natural hair color or type. However, this also increases hair damage. Therefore, daily care becomes crucial. When hair gets wet, the cuticles open, and excessive washing or friction at that time can accelerate damage. Thus, the first step is to prevent various damage risks during shampooing. It maintains moisture and finishes hair smooth and manageable.

By locking in moisture, it also prevents frizz and adds shine.

This is a 3-step hair care that locks in beauty for dry & damaged hair and aging hair.

Ingredients

Honey*1 + Lipid Nanocapsules*2 + Amino Acids*3

Honey, which is the DNA of ROAlív and a common ingredient in all care products. It not only has high moisturizing power to capture and hold moisture but also contains a balanced blend of vitamins and minerals essential for both hair and scalp.

Selected Hokkaido acacia honey*1 is combined with lipid nanocapsules*2 that moisturize by filling gaps in the hair, and 13 types of amino acids*3, all commonly blended in the 3-step series. It repairs damage while filling with moisture, leaving hair smooth and sleek.

*1 Honey (moisturizing ingredient) *2 Water, PG, Distearyldimonium Chloride, Quaternium-33, Cholesterol, Ceramide NG, Ceramide AG, Ceramide NP, Ceramide AP, Ceramide EOP, BG (moisturizing ingredients) *3 PCA, PCA-Na, Aspartic Acid, Alanine, Arginine, Isoleucine, Glycine, Serine, Threonine, Valine, Phenylalanine, Proline, Histidine (moisturizing ingredients) *4 Lauroyl Methyl Alanine Na (cleansing ingredient)

Scents

Vibrant Scents that are lively and dynamic

We have expressed a lively and dynamic, comfortable scent by combining the fragrances of flowers, fruits, greens, and trees with honey. It starts with a refreshing top note, moves to a juicy, gorgeous, and floral middle note, and is enveloped in a warm base note with a sweet hint of honey.

Silky Lock Shampoo

[Shampoo] 1 type, 300mL, 3,630 yen (tax included)

Silicone-free / Mildly acidic / Mineral oil-free / Sulfate-free / Petroleum-based surfactant-free / Synthetic coloring-free / Paraben-free

Protects wet hair from damage risks.

Smooth honey*1 shampoo with voluminous foam

A shampoo dedicated to beauty ingredients*5 & amino acid-based cleansing ingredients*4, protecting wet hair from various damage risks. Fine, voluminous foam envelops the hair, removing unwanted sebum and dirt from the hair and scalp. At the same time, honey*1 and 13 types of amino acids*3 penetrate the hair, and lipid nanocapsules*2 repair by filling gaps inside and outside the hair. Beauty ingredients*6 focusing on scalp environment are also blended. Enjoy a refreshing comfort and a moisturized finish down to the hair ends.

Points

Moisturized finish down to the hair ends

By carefully balancing amino acid-based cleansing agents*4, we achieved a moisturized finish down to the hair ends while removing unwanted sebum and dirt.

Carefully selected beauty ingredients*6 focusing on scalp environment

Polyamines*7, also found in skincare cosmetics, are blended to refresh the scalp.