ROAlív (Roaliv) New Haircare Line for Beautiful, Manageable Hair with 3 Steps, Launching May 21, 2026 (Thursday)

ROAlív (Roaliv) New Haircare Line for Beautiful, Manageable Hair with 3 Steps, Launching May 21, 2026 (Thursday)

Skincare & fragrance brand "ROAlív" is launching a new 3-step haircare line on May 21, 2026 (Thursday), which locks in beauty for dry, damaged, and aging hair, including "Silky Lock Shampoo," "Boost Lock Serum," and "Repair Lock Treatment."

Locks in melting, glossy hair. The impressive smooth texture achieved by honey*1.

Locks in high-density moisture for brittle hair caused by color treatments, perms, and daily damage accumulation.
This is a haircare line for dry and damaged hair that thoroughly fills the hair from the core to the surface, making it smooth, with the power of honey*1 + lipid nanocapsules*2 + amino acids*3.
Achieves moisturized and smooth-to-the-touch hair just by washing.
Prevents dryness and frizz, leaving hair soft, glossy, and manageable.
It condenses everything needed for modern damaged hair.
Every day, experience hair that makes your heart dance, like after a salon visit.

*1 Honey (moisturizing ingredient)
*2 Water, PG, Distearyldimonium Chloride, Quaternium-33, Cholesterol, Ceramide NG, Ceramide AG, Ceramide NP, Ceramide AP, Ceramide EOP, BG (moisturizing ingredient)
*3 PCA, PCA-Na, Aspartic Acid, Alanine, Arginine, Isoleucine, Glycine, Serine, Threonine, Valine, Phenylalanine, Proline, Histidine (moisturizing ingredient)

Concept

Prevents washing damage and leads to beautiful hair while washing.

More people are enjoying free hairstyles using color, bleach, and perm, regardless of their original hair color or type. On the other hand, this increases hair damage. What becomes important there is daily care.
When hair gets wet, cuticles open, and if excessive washing or friction at that time causes adverse effects, damage tends to progress. Therefore, first, this product prevents various damage risks during shampooing. It maintains moisture and finishes hair to be smooth to the touch and manageable.
By locking in moisture, it also prevents frizz and makes hair glossy.
This is a 3-step haircare line that locks in beauty for dry, damaged, and aging hair.

Ingredients

Honey*1 + Lipid Nanocapsules*2 + Amino Acids*3

Honey is the DNA of Roaliv and a common ingredient in all care products. It not only has high moisturizing power to catch and hold moisture but also contains a balanced blend of vitamins and minerals essential for hair and scalp.
We've combined carefully selected Hokkaido acacia honey*1 with lipid nanocapsules*2 that moisturize by filling gaps in the hair, and 13 types of amino acids*3, all commonly blended across the 3 steps.
It repairs damage while filling with moisture, leaving hair smooth to the touch.

*1 Honey (moisturizing ingredient)
*2 Water, PG, Distearyldimonium Chloride, Quaternium-33, Cholesterol, Ceramide NG, Ceramide AG, Ceramide NP, Ceramide AP, Ceramide EOP, BG (moisturizing ingredient)
*3 PCA, PCA-Na, Aspartic Acid, Alanine, Arginine, Isoleucine, Glycine, Serine, Threonine, Valine, Phenylalanine, Proline, Histidine (moisturizing ingredient)
*4 Sodium Lauroyl Methylalanine (cleansing ingredient)

Scents

Vibrant scents that feel alive and dynamic.

We combined the scents of flowers, fruits, greens, and trees with honey to express a vibrant and pleasant fragrance. It starts with a fresh top note, transitions to a juicy, glamorous, and luxurious floral middle note. It is enveloped in a warm finish with a sweet hint of honey.

Silky Lock Shampoo

[Shampoo] 1 type, 300mL, 3,630 JPY (tax included)
Silicone-free / Mildly acidic / Mineral oil-free / Sulfate-free / Petroleum-based surfactant-free / Synthetic coloring-free / Paraben-free

Protects wet hair from damage risks.
Voluminous foam, smooth honey*1 shampoo.

A shampoo focused on beauty ingredients*5 & amino acid-based cleansing ingredients*4 that thoroughly protects wet hair from various damage risks. Fine, voluminous foam envelops the hair, removing unnecessary sebum and dirt attached to the hair and scalp. At the same time, honey*1 and 13 types of amino acids*3 penetrate the hair, and lipid nanocapsules*2 repair by filling gaps inside and outside the hair. It also contains beauty ingredients*6 focused on scalp environment. Enjoy a refreshing comfort and hair moisturized to the tips after washing.

Points

Hair moisturized to the tips after washing.

We focused on combining amino acid-based cleansing agents*4 in a balanced way to achieve a wash that removes unnecessary sebum and dirt while leaving hair moisturized to the tips.

Carefully selected beauty ingredients*6 focused on scalp environment.

Polyamines*7, also included in skincare cosmetics, for a refreshing scalp.