Saunas change the value of hotels.
Sugoi Sauna Co., Ltd. announced 'Sugoi Sauna with HOTEL' and its introduction at GRAND MONday Resort Tokyo Bay Maihama. This creates new value for hotel saunas, offering a wellbeing experience, with an opening on July 18, 2026.
📋 Article Processing Timeline
- 📰 Published: April 30, 2026 at 22:10
- 🔍 Collected: April 30, 2026 at 13:31
- 🤖 AI Analyzed: April 30, 2026 at 14:22 (51 min after Collected)
Sugoi Sauna Co., Ltd. (Headquarters: Minato-ku, Tokyo, Representative Director: Toru Takahashi) has announced its new hotel sauna product 'Sugoi Sauna with HOTEL,' along with the production of a sauna space at GRAND MONday Resort Tokyo Bay Maihama, which sees high demand from families and inbound tourists.
This initiative, as a case study for 'Sugoi Sauna with HOTEL,' aims to provide guests with a fulfilling wellbeing experience for both mind and body.
[Background]
In recent years, the importance of saunas in hotels has been increasing due to rising beauty and health consciousness, as well as the recovery of inbound demand.
On the other hand, traditional saunas have become commoditized, making differentiation difficult with mere equipment installation. There is a growing need for higher quality sauna experiences.
Furthermore, hotels are increasingly emphasizing experiential value during stays in addition to accommodation functions, leading to a demand for facilities that prioritize wellbeing (a state of mental and physical fulfillment).
---
[Product Overview | Sugoi Sauna with HOTEL]
'Sugoi Sauna with HOTEL' is a product that provides saunas as 'experiential value' rather than just sauna equipment, within the bathroom and spa areas of hotels.
With a balanced design of 65°C temperature, 60% humidity, and 60°C radiant heat (far-infrared radiation), it promotes sweating in a way that is easy for sauna beginners and women to use without overexertion, offering a comfortable experience for a wide range of users.
---
[Production Points]
In this project, the sauna space was produced with the goal of enhancing the quality of the stay experience, focusing on the following points:
* Temperature setting that is easy to use even with low load
* Bathing environment that approaches deep body temperature
* Design that allows comfortable use even in limited spaces
* Creation of a relaxing environment
By integrating these designs, we aim to provide a highly satisfying experiential value regardless of gender or sauna experience.
---
[Current Initiative]
This facility's sauna space was produced by Sugoi Sauna Co., Ltd. as a case study for 'Sugoi Sauna with HOTEL.'
This aims to create new experiential value in hotels and differentiate the facility.
---
[Introduced Facility]
* GRAND MONday Resort Tokyo Bay Maihama
(Scheduled to open: July 18, 2026)
Please check the link below for details on the introduced facility.
https://prtimes.jp/main/html/rd/p/000000135.000056759.html
* All images in this release are for illustrative purposes only.
---
[Future Developments]
Sugoi Sauna plans to expand its hotel-向け sauna production business, positioning 'Sugoi Sauna with HOTEL' as a new brand.
Additionally, it will plan, operate, and produce the following three brands:
* Sugoi Sauna (sauna-specialized hot bath facilities)
* Sugoi Sauna & Stay (sauna + capsule hotel combined facilities)
* Sugoi Sauna with HOTEL (hotel bathroom/spa area facilities)
---
[Company Profile]
Company Name: Sugoi Sauna Co., Ltd.
Location: 3-6-11 Higashi Azabu, Minato-ku, Tokyo
Established: January 2024
Business Activities: Development and operation of hot bath facilities, hotel business, FC business
URL: https://www.sugoisauna.jp
---
[Contact Information]
Sugoi Sauna Co., Ltd.
PR Department: Kayaba
Email: info@sugoisauna.jp
This initiative, as a case study for 'Sugoi Sauna with HOTEL,' aims to provide guests with a fulfilling wellbeing experience for both mind and body.
[Background]
In recent years, the importance of saunas in hotels has been increasing due to rising beauty and health consciousness, as well as the recovery of inbound demand.
On the other hand, traditional saunas have become commoditized, making differentiation difficult with mere equipment installation. There is a growing need for higher quality sauna experiences.
Furthermore, hotels are increasingly emphasizing experiential value during stays in addition to accommodation functions, leading to a demand for facilities that prioritize wellbeing (a state of mental and physical fulfillment).
---
[Product Overview | Sugoi Sauna with HOTEL]
'Sugoi Sauna with HOTEL' is a product that provides saunas as 'experiential value' rather than just sauna equipment, within the bathroom and spa areas of hotels.
With a balanced design of 65°C temperature, 60% humidity, and 60°C radiant heat (far-infrared radiation), it promotes sweating in a way that is easy for sauna beginners and women to use without overexertion, offering a comfortable experience for a wide range of users.
---
[Production Points]
In this project, the sauna space was produced with the goal of enhancing the quality of the stay experience, focusing on the following points:
* Temperature setting that is easy to use even with low load
* Bathing environment that approaches deep body temperature
* Design that allows comfortable use even in limited spaces
* Creation of a relaxing environment
By integrating these designs, we aim to provide a highly satisfying experiential value regardless of gender or sauna experience.
---
[Current Initiative]
This facility's sauna space was produced by Sugoi Sauna Co., Ltd. as a case study for 'Sugoi Sauna with HOTEL.'
This aims to create new experiential value in hotels and differentiate the facility.
---
[Introduced Facility]
* GRAND MONday Resort Tokyo Bay Maihama
(Scheduled to open: July 18, 2026)
Please check the link below for details on the introduced facility.
https://prtimes.jp/main/html/rd/p/000000135.000056759.html
* All images in this release are for illustrative purposes only.
---
[Future Developments]
Sugoi Sauna plans to expand its hotel-向け sauna production business, positioning 'Sugoi Sauna with HOTEL' as a new brand.
Additionally, it will plan, operate, and produce the following three brands:
* Sugoi Sauna (sauna-specialized hot bath facilities)
* Sugoi Sauna & Stay (sauna + capsule hotel combined facilities)
* Sugoi Sauna with HOTEL (hotel bathroom/spa area facilities)
---
[Company Profile]
Company Name: Sugoi Sauna Co., Ltd.
Location: 3-6-11 Higashi Azabu, Minato-ku, Tokyo
Established: January 2024
Business Activities: Development and operation of hot bath facilities, hotel business, FC business
URL: https://www.sugoisauna.jp
---
[Contact Information]
Sugoi Sauna Co., Ltd.
PR Department: Kayaba
Email: info@sugoisauna.jp