Sketch Inc. to Host Free Online Seminars on "Empathy-Based Recruitment" to Transform Talent Acquisition through Media Branding
Key facts
- Sketch Inc. to Host Free Online Seminars on "Empathy-Based Recruitment" to Transform Talent Acquisition through Media Branding
- Sketch Inc., an organizational transformation consulting firm, has announced free online seminars on June 10 and 19, 2026. The sessions will focus on "Empathy-Based Recruitment," a strategy that leverages corporate media to convert job seekers into brand advocates before the interview process begins.
- Source: PR Times
- Date: May 28, 2026
Direct answer
Sketch Inc., an organizational transformation consulting firm, has announced free online seminars on June 10 and 19, 2026. The sessions will focus on "Empathy-Based Recruitment," a strategy that leverages corporate media to convert job seekers into brand advocates before the interview process begins.
- Citation
- Sketch Inc. to Host Free Online Seminars on "Empathy-Based Recruitment" to Transform Talent Acquisition through Media Branding (May 28, 2026), PR Times
- Source
- PR Times
- Date
- May 28, 2026
Sketch Inc., an organizational transformation consulting firm, has announced free online seminars on June 10 and 19, 2026. The sessions will focus on "Empathy-Based Recruitment," a strategy that leverages corporate media to convert job seekers into brand advocates before the interview process begins.
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- 📰 Published: May 28, 2026 at 01:41
- 🔍 Collected: May 27, 2026 at 16:50
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Sketch Inc. is launching a series of seminars titled "Increase 'Fans', Not Numbers!" aimed at business owners and HR professionals struggling with candidate-culture mismatches. Despite receiving numerous applications, many companies find it difficult to identify candidates who truly align with their core values. This seminar introduces "Empathy-Based Recruitment," a method designed to build a pipeline of applicants who are already enthusiastic supporters of the organization.
Originally a firm that relied exclusively on employee referrals to maintain its organizational culture, Sketch Inc. recently transitioned to public job boards to scale its team. To prevent culture dilution, the company prioritized continuous media outreach through platforms like "note" to broadcast its internal philosophy. This strategy resulted in a significant shift: applicants arrived at interviews having already consumed company content, stating they resonated deeply with the published values.
The seminar will detail how recruitment should evolve from a volume-based competition to a strategy centered on increasing "fans" (loyal supporters). Based on Sketch's internal success and case studies from over 600 supported companies, the session provides a roadmap for sustainable hiring.
Event Highlights:
- Strategic steps to transition from "numbers-focused" to "empathy-focused" hiring.
- Real-world case studies of media-driven recruitment results.
- Expert insights from Kozue Kitami, Executive Officer at Sketch Inc., who has supported recruitment for over 600 organizations.
Seminar Overview:
- Title: Recruitment Strategy Seminar "Increase Fans, Not Numbers"
- Date & Time: June 10 (Wed) & June 19 (Fri), 2026 | 12:00 – 12:45
- Format: Online (Zoom)
- Cost: Free
- Speaker: Kozue Kitami (Executive Officer, Sketch Inc.)
Originally a firm that relied exclusively on employee referrals to maintain its organizational culture, Sketch Inc. recently transitioned to public job boards to scale its team. To prevent culture dilution, the company prioritized continuous media outreach through platforms like "note" to broadcast its internal philosophy. This strategy resulted in a significant shift: applicants arrived at interviews having already consumed company content, stating they resonated deeply with the published values.
The seminar will detail how recruitment should evolve from a volume-based competition to a strategy centered on increasing "fans" (loyal supporters). Based on Sketch's internal success and case studies from over 600 supported companies, the session provides a roadmap for sustainable hiring.
Event Highlights:
- Strategic steps to transition from "numbers-focused" to "empathy-focused" hiring.
- Real-world case studies of media-driven recruitment results.
- Expert insights from Kozue Kitami, Executive Officer at Sketch Inc., who has supported recruitment for over 600 organizations.
Seminar Overview:
- Title: Recruitment Strategy Seminar "Increase Fans, Not Numbers"
- Date & Time: June 10 (Wed) & June 19 (Fri), 2026 | 12:00 – 12:45
- Format: Online (Zoom)
- Cost: Free
- Speaker: Kozue Kitami (Executive Officer, Sketch Inc.)
FAQ
Who is the primary target audience for this seminar?
It is designed for business owners, executives, and HR professionals who want to improve the quality of their hires and reduce cultural mismatches.
What is the core concept of 'Empathy-Based Recruitment'?
It is a strategy that uses media branding to share a company's vision and culture, ensuring candidates are already 'fans' and understand the organization's values before applying.
How can I join the seminar?
The seminar is held online via Zoom. Registration is required through the official event page, after which a link will be provided via email.