June 1st is 'Vitamin Chikuwa Resurrection Day': Disaster Prevention Festival to be Held in Omachi, Nagano on May 30th
Sugiyo Co., Ltd. will hold the 'Sugiyo Vitamin Chikuwa Resurrection Day: Disaster Prevention Festival' in Omachi City, Nagano Prefecture, on May 30th, to express gratitude for support following the Noto Peninsula earthquake.
📋 Article Processing Timeline
- 📰 Published: May 19, 2026 at 23:30
- 🔍 Collected: May 19, 2026 at 15:01
- 🤖 AI Analyzed: May 20, 2026 at 09:10 (18h 8m after Collected)
Background of the Project
'Sugiyo Vitamin Chikuwa Resurrection Day' was established to express gratitude for the support received after the Noto Peninsula earthquake and to ensure that Noto, still in the midst of recovery, is not forgotten. The anniversary was registered based on June 1, 2024, the day sales resumed five months after the earthquake.
Last year, Sugiyo held the 'Sugiyo Vitamin Chikuwa Resurrection Day: Revival Festival' in Omachi City, Nagano Prefecture, to thank the community for their support. This year, given that a magnitude 5.4 earthquake occurred in the city, the company decided to host a 'Disaster Prevention Festival' as an opportunity to reflect on disaster preparedness.
Event Overview
Date: May 30th (Sat), 10:00-14:00
Location: Mori no Kyusoku (2551 Omachi, Omachi City, Nagano Prefecture)
10:00: Relationship between Sugiyo and Omachi City / Story of the development of Vitamin Chikuwa Curry
10:30: Disaster preparedness lecture by a disaster prevention specialist (Director of Japan Disaster Prevention Society, Nagano Branch)
11:00: Sales
'Sun of Noto: Vitamin Chikuwa Curry' (Co-developed with Omachi Nishi Elementary School)
'Hot and Cozy Disaster Prevention Oden' (Co-developed with Ishikawa Prefectural Nursing University)
11:30: Useful in disasters! Cooking experience of Vitamin Chikuwa Curry using plastic bags (Limited to the first 10 participants)
13:00: Meet and greet with Sugiyo employees
14:00: End
Noto Peninsula Earthquake and Sugiyo
Due to the earthquake, Sugiyo's factory suffered collapsed ceilings, peeled walls, overturned machinery, and ground cracks. It took about six months for major products to become fully available. Nearly two and a half years after the earthquake, impacts such as factory dismantling and the relocation of production lines remain.
Sugiyo and Omachi City, Nagano
During the construction of the Kurobe Dam, 'Vitamin Chikuwa Curry' was served at construction dormitories in Omachi City and became the number one favorite menu item. Based on this historical connection, Sugiyo first conducted a food education class, 'Solving the Mystery of Vitamin Chikuwa,' in Omachi City in 2022. Following the Noto Peninsula earthquake, Omachi City hosted the 'Kurobe Dam & Vitamin Chikuwa Support Fair,' where Vitamin Chikuwa menu items were served simultaneously at local restaurants.
'Sun of Noto: Vitamin Chikuwa Curry'
Students from Omachi Nishi Elementary School who participated in the 2023 food education class planned to create a retort-pouch Vitamin Chikuwa Curry product related to Omachi City as part of reconstruction support. The finished product was unveiled before the school closed in March 2026, and sales began in April, expanding the number of stores across Nagano, Ishikawa, and other prefectures.
'Sugiyo Vitamin Chikuwa Resurrection Day' was established to express gratitude for the support received after the Noto Peninsula earthquake and to ensure that Noto, still in the midst of recovery, is not forgotten. The anniversary was registered based on June 1, 2024, the day sales resumed five months after the earthquake.
Last year, Sugiyo held the 'Sugiyo Vitamin Chikuwa Resurrection Day: Revival Festival' in Omachi City, Nagano Prefecture, to thank the community for their support. This year, given that a magnitude 5.4 earthquake occurred in the city, the company decided to host a 'Disaster Prevention Festival' as an opportunity to reflect on disaster preparedness.
Event Overview
Date: May 30th (Sat), 10:00-14:00
Location: Mori no Kyusoku (2551 Omachi, Omachi City, Nagano Prefecture)
10:00: Relationship between Sugiyo and Omachi City / Story of the development of Vitamin Chikuwa Curry
10:30: Disaster preparedness lecture by a disaster prevention specialist (Director of Japan Disaster Prevention Society, Nagano Branch)
11:00: Sales
'Sun of Noto: Vitamin Chikuwa Curry' (Co-developed with Omachi Nishi Elementary School)
'Hot and Cozy Disaster Prevention Oden' (Co-developed with Ishikawa Prefectural Nursing University)
11:30: Useful in disasters! Cooking experience of Vitamin Chikuwa Curry using plastic bags (Limited to the first 10 participants)
13:00: Meet and greet with Sugiyo employees
14:00: End
Noto Peninsula Earthquake and Sugiyo
Due to the earthquake, Sugiyo's factory suffered collapsed ceilings, peeled walls, overturned machinery, and ground cracks. It took about six months for major products to become fully available. Nearly two and a half years after the earthquake, impacts such as factory dismantling and the relocation of production lines remain.
Sugiyo and Omachi City, Nagano
During the construction of the Kurobe Dam, 'Vitamin Chikuwa Curry' was served at construction dormitories in Omachi City and became the number one favorite menu item. Based on this historical connection, Sugiyo first conducted a food education class, 'Solving the Mystery of Vitamin Chikuwa,' in Omachi City in 2022. Following the Noto Peninsula earthquake, Omachi City hosted the 'Kurobe Dam & Vitamin Chikuwa Support Fair,' where Vitamin Chikuwa menu items were served simultaneously at local restaurants.
'Sun of Noto: Vitamin Chikuwa Curry'
Students from Omachi Nishi Elementary School who participated in the 2023 food education class planned to create a retort-pouch Vitamin Chikuwa Curry product related to Omachi City as part of reconstruction support. The finished product was unveiled before the school closed in March 2026, and sales began in April, expanding the number of stores across Nagano, Ishikawa, and other prefectures.
FAQ
Is the Disaster Prevention Festival open to the public?
Yes, you can attend by checking the date and location. No specific restrictions on attendance are mentioned.
Where can I buy the Vitamin Chikuwa Curry?
It is available at the festival, as well as at selected retail stores in Nagano and Ishikawa Prefectures.
How can I contact Sugiyo?
You can contact the public relations department at 0767-53-8404 or through their official website.