Family Restaurant 'Joyfull' [50th Anniversary] Establishes First-Ever Purpose, Holds Commemorative Presentation with 'Community's Dining Table' as Corporate Axis

Joyfull Co., Ltd. (Headquarters: 1-1-45 Mikawa Shinmachi, Oita City, Oita Prefecture; President: Kurumi Anami), which operates the family restaurant 'Joyfull,' held a '50th Anniversary 'Joyfull Purpose' Establishment Commemorative Presentation' on Thursday, May 14. On that day, a logo commemorating the 50th anniversary was unveiled, and the corporate philosophy centered on being 'the community's dining table' was communicated as the Joyfull Purpose. The event was a great success, featuring performances by actor Raiku, a native of Oita, wearing the new uniform, and the dance group 'Avantgardey.'

The dance group Avantgardey and actor Raiku tasted the 'Tokachi Young Beef 100% Double Hamburg Steak,' a menu item for the 50th-anniversary festival. Avantgardey members sono and pani commented, 'The meat is juicy, and despite the satisfying texture of red meat, you can eat it voraciously. It's truly a product worthy of the 50th anniversary.' Raiku took a bite and responded thoughtfully, 'It's incredibly delicious.' Furthermore, when he heard that the grated ponzu sauce uses kabosu from Oita Prefecture, he smiled and said, 'It's a specialty of Oita,' putting the audience at ease.

Guests

Avantgardey A 16-member dance team produced by akane, the choreographer of the 'Bubbly Dance.' Formed in 2022, they have gained attention worldwide as a 'mysterious group in uniforms and bobbed hair,' with their total social media followers exceeding 5 million. They are highly acclaimed both domestically and internationally for their overwhelming synchronization and unique worldview. They successfully completed an Asia tour in March this year and will start a Japan tour in May.

Raiku Born November 30, 1996, in Oita Prefecture. Height 178cm. He was an active player in strong soccer teams during junior high and high school. He won the Best New Actor Award at the 34th Takasaki Film Festival for the movie 'The First Supper' (directed by Shirou Tokiwa). In 2023, he had his first leading role in a serial drama with 'My Prettiness Won't Stop!?' and has recently been a topic of conversation for his appearances in dramas like 'Well, You Make It Then' (TBS).

©Hidefumi Miyake

Joyfull Purpose As 'the community's dining table,' we continue to light up the everyday lives of each and every person. On our 50th anniversary, we have established the purpose statement: 'As 'the community's dining table,' we continue to light up the everyday lives of each and every person.' This builds on the value Joyfull has cherished of being 'the most affordable and familiar restaurant in the community,' and further establishes our social significance and our pledge to stakeholders.

'As 'the community's dining table,' we continue to light up the everyday lives of each and every person.'

A restaurant that only serves food cannot satisfy the heart.

An ordinary service does not create a reason to visit every day.

At our core, always and forever, is to be 'the community's dining table' that is by everyone's side.

From childhood, into adulthood, no matter how old you get,

when you visit Joyfull, there are exciting menus and pleasant times with loved ones, turning today into a joyful day.

To a place where everyone in town can smile.

For that, we will continue to take on challenges to quickly notice and respond to the changing needs of the community.

Because we have been loved and supported by the people of the community, we will, step by step, become a warm light for this town.

So that we can continue to light up the everyday lives of each and every person.

We swear on the name Joyfull, a name full of joy.

Joyfull New Uniform With a focus on design and functionality, it has been reborn into a more work-friendly and approachable attire.

(Photo left) Employee Uniform - Design Focus A reliable and dynamic design combining a clean and neat white shirt with a red apron that evokes brightness, fun, and warmth.

(Photo right) Crew Uniform - Design Focus An active and friendly design combining a smart white and black striped shirt with a red apron that evokes brightness, fun, and warmth.

50th Anniversary Logo The jagged edges of the letters give an image of the handmade and craft-like (artisanal, manual work) feel of Joyfull's menu creation, and also create a warm atmosphere. The '0' in '50' is represented by a heart to express gratitude, and it is designed to look like fireworks celebrating the anniversary.

Company Profile

・Company Name: Joyfull Co., Ltd.

・Headquarters: 1-1-45 Mikawa Shinmachi, Oita City, Oita Prefecture 870-0141

・President: Kurumi Anami

・Business: Family restaurant