Second Location of Handmade Ring Shop 'nane tokyo Asakusa Main Store' Opens June 3, 2026

Gentil Kitakami Co., Ltd. (Headquarters: Ishikawa Prefecture) opened the second location of its handmade ring shop 'nane tokyo Asakusa Main Store', named 'nane tokyo Asakusa Hanare', in Asakusa, Tokyo on Wednesday, June 3, 2026.

In recent years, with the increase in foreign tourists visiting Japan, attention has been shifting from 'shopping tourism' to 'experiential tourism', where visitors can actually experience Japanese culture. In Asakusa, a representative tourist destination in Tokyo, spots where visitors can enjoy uniquely Japanese cultural activities like crafts are gaining popularity.

The 'nane tokyo Asakusa Main Store', which opened in 2024, has attracted many customers from both Japan and abroad through its handmade ring experience incorporating traditional Japanese metalworking techniques.

Many customers enjoy ring-making as a travel memory or visit to commemorate a special occasion with a loved one, making it a popular activity for creating memories of sightseeing in Asakusa.

Based on this background, the company decided to open the second store, 'nane tokyo Asakusa Hanare', with the desire to deliver a special time to even more customers.

A ring-making experience where you can easily enjoy the traditional Japanese technique 'Tsuchime'

In the experience, customers can enjoy making rings with the 'Tsuchime' pattern, a traditional Japanese technique.

The Tsuchime pattern, created by striking metal with a hammer, results in a unique design, with no two being exactly alike. The time spent creating the pattern with one's own hands is also cherished as a precious memory.

In addition to being a memento for couples, friends, or a Tokyo trip, the store offers a variety of materials such as K18 gold and platinum, so many customers also visit to create wedding rings.

Furthermore, in addition to ring-making, the store also offers a bangle-making experience. A key feature is that customers can take their creations home on the same day, making it easy to enjoy as part of a travel itinerary.

Also, the staff takes photos of the experience and gives the commemorative photo data to customers on the spot. Many customers appreciate being able to keep not only the finished ring but also the time spent creating it as a travel memory.

Customer service that becomes a travel memory

The staff places importance on attentive service for each group of customers, ensuring that the ring-making time itself becomes a special memory. Staff members who can communicate in English are also available, allowing overseas customers to enjoy the experience with peace of mind. The store has received many comments about conversations with the bright and friendly staff, such as 'It became a travel memory' and 'They taught me carefully, so I felt at ease.'

The store values creating a space where customers can enjoy not only ring-making but also interaction with people.

When sightseeing in Asakusa, please enjoy the experience of creating a one-of-a-kind ring.

The vision behind 'nane'

The world of nane, delivered from Asakusa

'nane' is an ancient word meaning 'beloved person' or 'important person'.

The unchanging feeling of cherishing someone, past and present, is imbued into each ring through traditional Japanese metalworking techniques.

The company aims to deliver the warmth that comes from handmade items and the time spent together thinking of someone.

With this vision, the company operates handmade ring experiences primarily in Tokyo's Shibuya and Asakusa areas.

As a commemoration with a loved one or a memory of sightseeing in Tokyo.

Please enjoy creating a one-of-a-kind ring and a special time at nane tokyo Asakusa Hanare.

[Store Information]

nane tokyo Asakusa Hanare

1-31-2 Asakusa, Taito-ku, Tokyo 111-0032, 1F, Sensoji Temple side
Business hours: 10:00 - 18:00
Materials: SV925, K10gold, K18gold, Pt900
Experience time: Approximately 60 minutes

Price: From 3,300 yen (varies by material and thickness)

Reservations: Jalan, Vitor, Instagram

[Company Overview]

Gentil Kitakami Co., Ltd.

3-138-3 Tsurugaoka, Uchinada-machi, Kahoku-gun, Ishikawa Prefecture 920-0271
TEL: 076-238-7770
FAX: 076-238-7600

Official website: https://gentiljewel.com/