Jichitai Works Releases 44th Issue of Administrative Magazine Packed with Tips and Ideas!

Jichitai Works Co., Ltd. (Headquarters: Fukuoka City, Fukuoka Prefecture; President and CEO: Shinpei Mori), which engages in media publishing and promotional support services to promote public-private collaboration and inter-municipal cooperation, is pleased to announce the release of the 44th issue of its administrative magazine 'Jichitai Works,' themed 'Tips and Ideas,' on June 15, 2026.

This issue's special features are 'DX Promotion Special Edition' and 'Nudge Utilization.'

Since its launch on December 22, 2017, 'Jichitai Works' has been widely appreciated as an information magazine providing municipal staff with practical tips and ideas. It is published six times a year and distributed to staff members of all 1,788 municipalities across Japan, as well as local assembly members.

Feature 1, 'DX Promotion Special Edition,' focuses on the theme 'The Key to Achieving Results Lies in Prior 'Business Process Optimization',' showcasing case studies from Ashikaga City in Tochigi Prefecture and Kamifukawa Town in Wakayama Prefecture. Feature 2, 'Nudge Utilization,' under the theme 'Making Communication Easier for Residents and Staff to Encourage Action,' presents initiatives from Fukui City in Fukui Prefecture, Nagaizumi Town in Shizuoka Prefecture, Sakai City in Osaka Prefecture, and Kyoto City in Kyoto Prefecture.

'Jichitai Works' adopts cover designs inspired by municipal 'emblems' that represent each locality's uniqueness. The emblem featured on this issue's cover is from Hakui City in Ishikawa Prefecture. The city's official emblem was selected in 1958, the year of its city status establishment, through a nationwide public contest that received 694 entries. The design stylizes the hiragana characters 'はくい' (Hakui), with the outer circle symbolizing peace, the inner knot representing pine needles, and its expansive form signifying infinite development and progress.

Feature 1 [DX Promotion Special Edition]
The Key to Achieving Results Lies in Prior 'Business Process Optimization'

While the adoption of digital tools and systems continues to advance in DX initiatives, Jichitai Works' survey results indicate that many still do not fully perceive their effectiveness. This may stem from cases where digitization has progressed ahead of a thorough review of the purpose and flow of operations.

Therefore, this special feature focuses on case studies where organizations first re-examined their core operations to ensure their initiatives lead to tangible outcomes. By tracing their processes and results, we explore essential perspectives in DX implementation. Additionally, we introduce examples where digital tools have successfully enhanced operational efficiency and citizen services, offering practical tips to maximize the impact of digital adoption.

Feature 2 [Nudge Utilization]
Easier Communication to Encourage Action for Both Residents and Staff

Effectively communicating to residents what actions are desired and encouraging voluntary participation is a common challenge in municipal operations. Poor communication often leads to increased inquiries, directly adding to staff workload.

In recent years, the concept of 'nudge,' based on behavioral science, has gained attention. A nudge is an approach that gently guides people toward desired behaviors through subtle design changes. It requires minimal budget and can start with simple, everyday improvements, leading to growing practical applications within municipalities. However, reader surveys indicate responses such as 'heard it for the first time' or 'want to know more case studies,' suggesting that its penetration into frontline operations is still in progress.

This feature presents real-world examples of nudge utilization alongside interviews with experts. We explain the fundamental principles of nudge theory and explore its appeal and potential.

■ Recruitment of 'Jichitai Works Members' (https://jichitai.works/articles/1017)

We are recruiting 'Jichitai Works Members,' exclusively for civil servants and local assembly personnel, offering benefits such as seminar invitations, email newsletters, and free delivery of printed materials. Membership enables one-stop access to easy searches for municipal services and document requests. Members can also use the public-private collaboration platform 'Jichitai Works: Private Service Comparison' (https://hash.jichitai.works/) and the 'Jichitai Works Free Business Card' service (https://meishi.jichitai.works/).

The content of 'Jichitai Works' is also available on the Jichitai Works WEB site (https://jichitai.works/).

■ About Jichitai Works Co., Ltd.

Representative: President and CEO Shinpei Mori

Headquarters: 7F, MG Gion Building, 1-14-5 Gion, Chuo-ku, Fukuoka City, Fukuoka Prefecture

Capital: 10 million JPY (as of March 31, 2026)

Major Shareholder: HOPE Inc. (100% ownership)

Business Activities: Media publishing and promotional support services aimed at promoting public-private collaboration and inter-municipal cooperation.

■ About HOPE Inc. (https://www.zaigenkakuho.com/)

Representative: President and CEO / CEO Takayasu Tokutsu

Headquarters: 7F, MG Gion Building, 1-14-5 Gion, Chuo-ku, Fukuoka City, Fukuoka Prefecture

Capital: 11.81 million JPY (as of March 31, 2026)

Business Activities: Services specialized for municipalities (advertising, Jichitai Works operations, corporate hometown tax donation support, vacant house countermeasure services, and others)

Facebook: https://www.facebook.com/zaigenkakuho/
X: https://x.com/HOPEINC4
Instagram: https://www.instagram.com/hope_zaigenkakuho/?hl=ja

【Inquiries regarding this announcement】

Jichitai Works Co., Ltd. Magazine Editorial Department
Contact: Yamashita (Yamashita)

Email: info@jichitai.works

【Media Inquiries】

HOPE Inc. Public Relations and IR Department

Email: pr@zaigenkakuho.com