Racehorse Goods Brand 'UMAbred' to Open Temporary Theme Park 'UMAbred PARK' at Shinjuku Marui Annex
Key facts
- Racehorse Goods Brand 'UMAbred' to Open Temporary Theme Park 'UMAbred PARK' at Shinjuku Marui Annex
- Racehorse merchandise brand 'UMAbred' will hold a pop-up event, 'UMAbred PARK,' co-hosted with netkeiba shop at Shinjuku Marui Annex from May 23 to May 31. The event will feature sales of merchandise with entirely new original illustrations and stamp rallies to engage with fans.
- Source: PR Times
- Date: May 20, 2026
Direct answer
Racehorse merchandise brand 'UMAbred' will hold a pop-up event, 'UMAbred PARK,' co-hosted with netkeiba shop at Shinjuku Marui Annex from May 23 to May 31. The event will feature sales of merchandise with entirely new original illustrations and stamp rallies to engage with fans.
- Citation
- Racehorse Goods Brand 'UMAbred' to Open Temporary Theme Park 'UMAbred PARK' at Shinjuku Marui Annex (May 20, 2026), PR Times
- Source
- PR Times
- Date
- May 20, 2026
Racehorse merchandise brand 'UMAbred' will hold a pop-up event, 'UMAbred PARK,' co-hosted with netkeiba shop at Shinjuku Marui Annex from May 23 to May 31. The event will feature sales of merchandise with entirely new original illustrations and stamp rallies to engage with fans.
📋 Article Processing Timeline
- 📰 Published: May 20, 2026 at 03:00
- 🔍 Collected: May 19, 2026 at 18:31
- 🤖 AI Analyzed: May 20, 2026 at 06:47 (12h 15m after Collected)
## Event Overview
'UMAbred,' a merchandise brand that illustrates real and retired racehorses as 'UMA' (mochi-mochi animals), will hold a pop-up event at Shinjuku Marui Annex from May 23 (Sat) to May 31 (Sun).
The event will sell merchandise using entirely new illustrations drawn by UMAbred creator Nato Takazuki. Set in a fictional theme park called 'UMAbred PARK,' the UMAbred characters enjoying the park will appear in cute illustrations.
In addition to merchandise using the new illustrations, the venue will feature installations recreating parts of 'UMAbred PARK' and events such as a stamp rally.
This event is co-hosted with the netkeiba shop. It provides a valuable opportunity for customers to see and purchase items exclusively available at the netkeiba EC shop, which are usually not available for viewing in person.
## About UMAbred PARK
For this first edition, the five horses that decorated the key visual for the 2024 UMAbred POPUP will join new friends. An original character, 'Encho' (Park Director), drawn exclusively for this pop-up by Nato Takazuki, will also appear.
## Stamp Rally
A stamp rally will be held during the event. Stamp sheets will be distributed on a first-come, first-served basis. Collecting all the stamps in the venue might lead to something special.
## netkeiba Shop
The netkeiba shop will feature a luxurious lineup, including merchandise for racehorses that were active in the Japanese Derby and Oaks, advance sales of '2025 generation' goods, and new merchandise for Liberty Island.
## Exclusive Purchase Benefits for Epos Card Members
During the event, customers who purchase over 3,000 yen (including tax) and use or present an Epos Card for cash payment will receive one 'Special UMAbred x netkeiba Sticker' per transaction.
## Event Details
- Dates: May 23, 2026 (Sat) - May 31, 2026 (Sun)
- Location: Shinjuku Marui Annex, 7F Calendarium 6
- Hours: 11:00 - 19:00 (10:30 - 19:00 on weekends and holidays)
'UMAbred,' a merchandise brand that illustrates real and retired racehorses as 'UMA' (mochi-mochi animals), will hold a pop-up event at Shinjuku Marui Annex from May 23 (Sat) to May 31 (Sun).
The event will sell merchandise using entirely new illustrations drawn by UMAbred creator Nato Takazuki. Set in a fictional theme park called 'UMAbred PARK,' the UMAbred characters enjoying the park will appear in cute illustrations.
In addition to merchandise using the new illustrations, the venue will feature installations recreating parts of 'UMAbred PARK' and events such as a stamp rally.
This event is co-hosted with the netkeiba shop. It provides a valuable opportunity for customers to see and purchase items exclusively available at the netkeiba EC shop, which are usually not available for viewing in person.
## About UMAbred PARK
For this first edition, the five horses that decorated the key visual for the 2024 UMAbred POPUP will join new friends. An original character, 'Encho' (Park Director), drawn exclusively for this pop-up by Nato Takazuki, will also appear.
## Stamp Rally
A stamp rally will be held during the event. Stamp sheets will be distributed on a first-come, first-served basis. Collecting all the stamps in the venue might lead to something special.
## netkeiba Shop
The netkeiba shop will feature a luxurious lineup, including merchandise for racehorses that were active in the Japanese Derby and Oaks, advance sales of '2025 generation' goods, and new merchandise for Liberty Island.
## Exclusive Purchase Benefits for Epos Card Members
During the event, customers who purchase over 3,000 yen (including tax) and use or present an Epos Card for cash payment will receive one 'Special UMAbred x netkeiba Sticker' per transaction.
## Event Details
- Dates: May 23, 2026 (Sat) - May 31, 2026 (Sun)
- Location: Shinjuku Marui Annex, 7F Calendarium 6
- Hours: 11:00 - 19:00 (10:30 - 19:00 on weekends and holidays)
FAQ
What is the UMAbred PARK event?
It is a limited-time experiential pop-up store themed around a fictional theme park, hosted by the racehorse goods brand 'UMAbred'.
What products can I buy?
You can purchase exclusive illustration merchandise, netkeiba shop-only items, and new products featuring popular racehorses.
How can I enter the venue?
Please head directly to the 7F event space after the store opens. Admission tickets may be distributed if it gets crowded.